Download - Convert ch7 part1
ConvertDesigning Web Sites to Increase Traffic and
Conversion
Outline
Golden Question!
Headlines Rule!
Rule of Thumb!
Target a Specific Market!
You-Oriented Language
Golden Question
Am I in the right place?!
They don’t care about your company, your products, or their features. The only thing that matters is finding a solution to their own immediate need — “How is what you offer going to solve my problem?”
Headlines Rule
The first thing people look for on web pages is text that confirms where they are.!
Graphics do not generally impact conversion as much as text content
Headlines Rule
Headlines Rule
Get the prospect to engage with the next content on the page!
Do not set out to tell the whole story in your headlines
Headlines Rule
Reader will think “I can skim-read that, and come away with something useful”!
Keep it simple, bold, and direct!
5 Proven Ways to Succeed at Interviews!
How I saved $4000 Tax — Legally!
The Best Hair-Loss Treatments Revealed
Headlines Rule
Target a specific market!
Business Owner — Tips for Reducing Your Tax Bill!
Tips for Reducing Your Tax Bill!
CTR may be lower, but CPC could also be lower and the conversion rate higher, making the campaign more cost-effective
Headlines Rule
Target a specific market!
hotels, salons, nursing homes!
Cheap Quality Towels for Hairdressers!
Buy Bulk Lines for Nursing Homes Online!
We Are the Trusted Supplier to Over 300 Salons
Headline Rules
Slicing your offerings!
It is proven that focusing your appeal on a specific market segment generates a feeling of belonging
Headline Rules
“Overwhelmed in the Classroom?” — overworked teachers!
“Brilliant Brunette” — clean blond hair!
“A toothpaste just for 4-6 year olds”!
“Family size orange juice” — family
Headlines Rule
Headlines Rule
You-Oriented Language!
Simply talk to the visitor as “You”
Headlines Rule