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Conversion Triggers
Susan BrattonPersonal Life Media
http://conversiontriggers.comThursday, June 16, 2011
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What motivates and influences people?
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Thursday, June 16, 2011
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Success = Traffic + Conversions➫
Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design
➫
Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
➫
Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
➫
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Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
➫
➫
➫
Thursday, June 16, 2011
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
Structured Communications
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Thursday, June 16, 2011
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“We copy writers would like to believe
copy is paramount, yet it’s only about 20% of the success equation...
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it’s the offer that matters most.” – Craig Eubanks
Thursday, June 16, 2011
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The 4 Realms of Persuasive Marketing
Thursday, June 16, 2011
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Neuro-Marketing
Thursday, June 16, 2011
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CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Story Telling
CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Structured Communications
Story Telling
CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Cheat Sheets & Book Excerpts
http://conversiontriggers.com
Thursday, June 16, 2011
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Neuro-Marketing
• Robert Cialdini - Persuasion & Influence
• Joe Sugarman - 29 Psychological Triggers
• Sally Hogshead - 7 Fascination Triggers
• Joseph Carrabis - Semantics & Semiotics
• J. Duncan Berry - Neuro-Semiotics
• Ross Jeffries - NLP Seduction
Thursday, June 16, 2011
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“Join in the conversation a person is having with himself.”
– David Garfinkel
Thursday, June 16, 2011
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Copy Writing
• Dan Kennedy - Influential Writing
• John Carlton - Simple Writing System
• David Garfinkel - Fast Effective Copy
• Mark Joyner - The Irresistible Offer
• Dennison Hatch - Million Dollar Mailings
Thursday, June 16, 2011
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Story Telling
• Enchantment - Guy Kawasaki
• 7-Figure Speaking Empire - Dave van Hoose
• Invisible Close - Lisa Sasevich
• Resonate - Nancy Duarte
Thursday, June 16, 2011
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“Persuasion is a sequence of emotions
that take a prospect from interest to action.”
– Alex C.
Thursday, June 16, 2011
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Structure
• Nancy Duarte - Sparkline
• Joseph Campbell - Hero’s Journey
• David Frey - 12-Steps To Foolproof Sales Letters
• Bob Stone - 7-Step Formula for Winning Letters
Thursday, June 16, 2011
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Thursday, June 16, 2011
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Keywords
Thursday, June 16, 2011
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Surveys
Thursday, June 16, 2011
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Media Consumption
Thursday, June 16, 2011
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Empathy Trumps All
Thursday, June 16, 2011
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Intimate Interviews
Thursday, June 16, 2011
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Forums
Thursday, June 16, 2011
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Book Reviews
Thursday, June 16, 2011
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Expert Interviews
Thursday, June 16, 2011
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Cluster Topics
Thursday, June 16, 2011
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Hero’s Journey
Thursday, June 16, 2011
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Long Narrative
Thursday, June 16, 2011
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Words That Work
• Casual Elegance• Independent• Peace of Mind• Certified• All-American• Prosperity• Spirituality• Financial Security• Balanced Approach• A Culture of...• Imagine
• Hassle-free• Lifestyle• Accountability• Innovation• Restore, Rekindle• Efficient, Efficiency• The Right To• Patient-Centered• Investment• Can Do Results• [Frank Luntz]
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Selling Flow
Thursday, June 16, 2011
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Video Sales Letter
Thursday, June 16, 2011
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Sparkline
Thursday, June 16, 2011
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Webinar
Thursday, June 16, 2011
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Bob Stone’s 7-Steps
• Promise your most important benefit first
• Enlarge on your biggest benefit
• Explain what they are getting
• Proof and Endorsements
• What they might loose
• Rephrase prominent benefits in closing offer
• Incite action, fight inertia
Formula for Winning Sales Letters
Thursday, June 16, 2011
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25 Structured Email Auto-Responders
Thursday, June 16, 2011
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7 Landing Pages
Thursday, June 16, 2011
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ClickTale Heat Maps
Thursday, June 16, 2011
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GWO
Thursday, June 16, 2011
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46 Headline Tests
Thursday, June 16, 2011
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Fast Effective Copy Templates
Thursday, June 16, 2011
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One Little Word + 20%
[Want To]
[?]
Thursday, June 16, 2011
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Mastermind
Thursday, June 16, 2011
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Garfinkel Critique“Suz, I don’t see this as an offer. I see it as a slice of the customer’s future perceptions after the benefits of your course has kicked in...”
“Those sound like great therapist questions... but they don’t create any urgency to buy your product, as far as I can tell.”
“Uh... this doesn’t make me trust you, it makes me hate you. DON’T tell me it’s my responsibility... that REALLY doesn’t work in sales. It’s great for shaming me, however.I would restart this one from scratch.”
Thursday, June 16, 2011
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Thursday, June 16, 2011
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Thursday, June 16, 2011
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Neuro-Marketing
Thursday, June 16, 2011
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CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Story Telling
CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Structured Communications
Story Telling
CopyWriting
Neuro-Marketing
Thursday, June 16, 2011
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Thursday, June 16, 2011