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e-CommerceCampaign
Results
Contributions to eCommerce Venture & Results (with cats). Amanda Tiffany
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Introduction
This presentation is a summary of the process and results of my contributions as a partner in an eCommerce venture.
A partner expressed the wish to remain anonymous. Concerning that privacy, I will henceforth refer to said party as a
cat.
(because it’s funny)
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DESCRIPTIONProject
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ProspectiveE-COMMERCE
WEBSITE
partner has a new
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the site has had someTRAFFIC & SALES
but partners are sought to aid expansion via
SEO & MARKETING
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We accepted the project
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Phase 1 Evaluation & Setup
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EvaluationSite has been live 6 months, but not yet indexed within first 50+ pages of Google results
No Google Analytics or Webmaster Tools
Many products have no description or graphics
Thin content/Lorem Ipsum throughout site
Broken links, navigation & layout issues
Homepage takes 6+ seconds to load
No off-site brand presence or social profiles
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I can haz more
traffix now?
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Partner wants to growON THE DOUBLE
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Customize WordPress Theme CodeInstall & Configure PluginsGoogle Analytics SetupWrite Product DescriptionsCreate Visual ContentFix Broken Links & Sitemap
SEO Err’dayRich Metadata
Competitive AnalysisIdentify Keyword Opportunities Craft Resourceful Blog Content
Create Social ProfilesOffer Promotion to Tempt BuyersSOLUTIONS
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Services, plugins, and tools used include :
❏ SEOmoz❏ Amazon Web Services❏ Google Analytics❏ Updraft Plus (WP backup plugin)
❏ WordFence (Security plugin)
❏ JetPack (Cache plugin)
❏ SEMrush❏ PRWeb
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PROGRESS
Results by Week 8______________________________
Fixes Complete
Site Indexed
96 Keywords Ranking on Page 1 of Google
Promo Offer a Success
Traffic & Sales Increase Dramatically
Phase 1 Complete
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SALES BEFORE
CAMPAIGN
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SALES AFTER
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$82,975.02Sales Revenue Generated in 8 Weeks
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*total revenue generated during first 8 weeks of project
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Screenshot of WooCommerce Sales Report in Phase 1
Partner isPleased
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RUNNING STARTWe’re off to a
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Phase 2 SEO & Analytics
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Now we analyze...
Traffic AcquisitionSearch Queries
Clicks & ImpressionsUser Behavior Bounce Rate
...and Optimize
Site PerformanceUser Experience
KeywordsLink Profile
Landing Pages
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More authoritative
content is consistently
posted on blog and product reviews are included to boost social
proof
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Keywords consistently
outrank competitor
sites
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Traffic rapidly increases as the project progresses
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But is more
traffix more
moneys for
partners?
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YES
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TRACKING KPI’SQuantifying Performance
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Traffic Comparison
At 6 Month Mark
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Traffic & Keywords
Ranked 1-10Increase
At 6 Month
Mark
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SALES MONTH 6
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$17,709.75 Before Campaign
COMPARED TO
$66,571.01 Month 6 of Campaign
271.74%Increase
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Partner isSPEECHLESS
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Phase 3 Multi-Channel & Loyalty
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We took the opportunity to become a resource for visitors by
consistently adding blog content that would educate, engage, and
entertain.
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We realized competitors didn’t engage with
visitors on their sites, or frequently post on
social media.
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An active community of product enthusiasts and reviewers existed on social media.
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So we decided to take our user engagement
strategy to theNEXT LEVEL
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Time was dedicated to build a community on the most active
network for customers: Facebook.
New media uploaded, video campaign created, fans engaged,
and contests were held.
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We also launched a Mobile SMS campaign using the Twilio API to
send customers exclusive discounts, surveys, new product
updates, and more
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Efforts to engage users won serious loyalty to the brand and a large percentage of fans became repeat customers and advocates.
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At the project’s conclusion the site had made
$810,037.47 in sales total
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Partner remains
Pleased
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So much more went into this campaign that I had to leave out of this excessively long presentation.
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If you want to know more, contact me!
https://linkedin.com/in/amandasabroad
https://twitter.com/amandasabroad
http://amandasabroad.com
Amanda TiffanyDigital marketing strategist skilled in driving organic traffic with expertise in SEO and advertising technology.
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