www.airedale.com
Airedale RebrandCustomer Presentation
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• Quality
• Innovation
• Experience
• Support
• Service
What the Airedale brand means?
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What our brand means to us…
“Our brand is more than just our logo, it’s how our
customers perceive us, it’s our reputation, the way we
work and our company ethos.”
Clive Parkman
Managing Director, Airedale
Six key Airedale themes:
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1. British manufacturing
We are extremely proud of our heritage and believe British
manufacturing stands for:
• Innovation
• Quality
• Service
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2. Air movement
Our products and services are designed to optimise the
movement of air to increase operational efficiency. We
decided to echo this in the design of our new brand.
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3. Heat transfer
Efficient transfer of heat is at the heart of what we do.
Managing this process effectively is one of our core
competencies.
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4. Efficiency
Efficiency is at the core of everything we do from design
and manufacture through to operation. Our goal is to
reduce your operational costs throughout the lifecycle of
your product.
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5. Integration
Our goal is to deliver integrated efficient thermal solutions
to our customers, increasing the added value that we
deliver to them.
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6. Our vision
To provide integrated thermal management solutions
differentiated through innovation and service.
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Our new brand
Our new brand is:
• Clear
• Contemporary
• Distinctive
• Memorable
• Universal
Our brand represents:
• Quality and Innovation
• Experience
• Support and Service
• Our heritage
• Our vision
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Why rebrand?
To build brand consistency:
• To provide our customers with a stronger brand proposition
• To create one umbrella brand
• To develop a brand which reflects our vision
• To reflect our product offering
• To support our company ethos of continuous improvement
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The rebrand will enable us to:
• Simplify our message
• Achieve our corporate objectives
• Strengthen our brand identity
• Evolve with our customers and industry
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Customer benefits
The rebrand is not just about revamping our logo.
It also means improvements to:
• Customer service
• Support
• Communication
• Specification tools
Questions?
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Please contact your account manager for more information or contact marketing on: 0113 239 1000