Download - Content Marketing With WordPress
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Content Marketing with
@R8chel_Marie
Rachel Howe
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WHAT WE’LL COVER
• Edit Flow• Grammerly• Yet Another Related Posts Plugin• Yoast SEO• Buzzsumo• Click to Tweet• SumoMe
Content Creation & Promotion
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Creating Content
@R8chel_Marie
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CONTENT CREATION IS MANDATORY
As a business today, you need to
create content consistently to
keep your brand top of mind and
establish yourself as an authority in
your industry.
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MAKE CONTENT ENGAGING & ACTIONABLE
Don’t create content for the sake of creating content. Do your
research and make sure you have a
strategy in place.
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CREATE CONTENT FOR EACH STAGE OF THE BUYING CYCLE
Make sure to create content for each stage of the buying cycle (not just buy!) and use a variety of ways
to promote.
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PLACE OPT IN FORMS ON YOUR WEBSITE
Plugins like SumoMe and
Hellobar allow you to add a variety of opt-
ins on your site
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SCHEDULE & COLLABORATE ON BLOG POSTS
Create content ahead of time
and schedule to post with plugins like Edit Flow and Oasis Workflow.
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SCHEDULE & COLLABORATE ON BLOG POSTS
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GRAMMARLY
Grammarly allows you to upload a file
and check for grammar errors
quickly.
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YET ANOTHER RELATED POSTS PLUGIN (YARPP)
Showcase similar blog posts under
each piece of content with YARPP
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YOAST SEO
Plugins like Yoast SEO is a great all-in-one tool to
help you with writing meta data & content, XML sitemaps, etc.
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SEO ULTIMATE
SEO Ultimate is similar to the Yoast
SEO plugin. It allows control over meta
data, rich snippets, open graph, 404 monitoring, etc.
By SEO Design Solutions
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SEO ULTIMATE
Open Graph Integrator
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Content Marketing Tools
@R8chel_Marie
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BUZZSUMO
Research what your market is talking
about, identify what content works best,
& find top influencers to share
your content.
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BUZZSUMO
Filter by Date
Filter by Content Type
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SUMOME
Use social sharing plugins like SumoMe
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SUMOME
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CLICK TO TWEET
Embed “click to tweet” into links on your content
for easy shareabilityBy TodayMade
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CLICK TO TWEET
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THANK YOU!
Download the presentation on Slideshare: www.slideshare.net/BiteSizedMedia
Twitter: @R8chel_MarieEmail: [email protected]
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