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SLIDEPULSE
CONTENT
STRATEGYBREAKING
BAD STYLE
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A GOOD TV SERIESIS MADE UP OF SEVERAL
PARTS…
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GOOD
ACTORS
1ST
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A GOOD
PLOT 2ND
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THE RIGHT
SCREENPLAY3RD
5
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THE RIGHT
DIRECTION
4TH6
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SO, IF THE MOSTENGAGING, MOSTVIEWED TV SERIESHAVE THESE ELEMENTS..
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AND IF YOUR GOAL IS, IN FACT,
ENGAGEMENT…
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THEN, WHY NOT APPLY THESE
POINTS TO YOURCONTENT MARKETING STRATEGY?
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LETS APPLY THE BREAKING BADSTRATEGY
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GOOD ACTORS = YOUR BRAND
YOU ARE THE MAIN CHARACTER, THE PROTAGONIST.
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PLOT= YOURBRAND UNIVERSE
THE CONTEXTIN WHICHYOU CHOOSETO EXIST.
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SCREENPLAY= YOUR BRAND’SACTIONS & VOICE
THE MESSAGE YOUR BRAND SAYS ABOUT WHO THEYARE.
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DIRECTOR= YOUR BRAND’SMARKETER
YOU CONTROL THE CHOICES, SITUATIONS, AND VOICEOF YOURBRAND.
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OK, NICE ANALOGY, BUT WHAT’S THE POINT?
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THROUGHDYNAMIC, MORPHING, CHALLENGING, AND REVEALINGSITUATIONS.
THE POINT ISENGAGEMENT=CONTINUALCHARACTERDEVELOPMENT…
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SINCE ACTIONS SPEAKLOUDER THAN WORDS,
MAKE YOUR BRAND SPEAK THROUGH ACTIONS.
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THROW IN PLOT TWISTS,NEW ARCHENEMIES, OBSTACLES
LET YOURAUDIENCE DISCOVERWHO YOURBRAND ISTHROUGHYOUR BRAND’SBEHAVIOR.
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KEEP THE SCREENPLAYINTERESTING CREATE NEW
SITUATIONS THATREVEAL YOURBRAND’SPERSONALITY& CHARACTER.
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REMEMBERTHAT REAL CHARACTERSEVOLVE
DON’T LET YOURBRAND’SCHARACTERBECOME STATIC,
EVOLVE.
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KEEP YOURBRAND COHERENCE
KEEP YOURSUBNARRATIVESTIED TO A LARGERTHEME.
Larger theme
Sub plots
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AND FOR THE DIRECTORS..
YOU STEERTOUR BRAND’SEVOLUTION.
DON’T FORGETABOUT THOSEPLOT TWISTS.
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SLIDEPULSE
THE END.BY
B2BDIGITALSTRATEGIES.COM
BRAINSONIC.COM
@B2Bdigitalstrat