Transcript
Welcome from
Marketing
$ales
Marketing
$ales
1 week?1 month? 1 year?
“Because of the longer B2B sales cycle, marketers must diligently fill the sales pipeline and continuously support sales by keeping prospects engaged with the brand during the sales cycle through the use of multiple touchpoints, like email or campaign nurture programs. – eMarketer, June 21, 2011
Awareness
1)You get thirsty EVERY DAY of the week.2)The sales cycle is quite short.3)Coca-Cola’s Ad budget is $1.6 Billion
Interest
Consideration
Your content at this stage should talk about your product and its value proposition and
how it can solve your prospect’s need.
Data SheetsFeature/Benefits
Demo VideosBrochures
Confirmation
+20+30
+50