HOW TO BUILD A LEAD MAGNET
• I’ve built and executed content strategies for brands like Crazy Egg, salesforce.com and now… Digital Marketer.
• I’ve produced thousands of pieces of content for the web.
• I also have experience in analytics, social media marketing and SEO.
Russ Henneberry
Director of EditorialDigital Marketer
Here’s What You’re Going to Learn…
1.What is a Lead Magnet?2.Lead Magnet “Equipment”3.4-Steps to Creating the Perfect Lead Magnet4.19 Types of Lead Magnets5.3-Part Lead Magnet Checklist6.Lead Magnet Makeover7.A Bit on Lead Magnet Landing Pages8.A Bit on Lead Magnet Traffic
I USUALLY START BY MAKING THE CASE BUT…
WHAT IS A LEAD
MAGNET?
A SMALL CHUNK OF VALUE THAT SOLVES A SPECIFIC PROBLEM WITH A SPECIFIC SOLUTION TO A SPECIFIC SEGMENT OF THE MARKET.
LEAD MAGNET
These are not Lead Magnets
28,507 Leads in 45 days…
• LEAD MAGNET• A
• LANDING PAGE
THE EQUIPMENT
• TRAFFIC SOURCE
HOW TO CREATE THE
PERFECTLEAD
MAGNET
Step 1: Pick One SPECIFIC Segment
Step 2: Identify ONE Specific Problem
Step 3: Identify One SPECIFIC Solution
Step 4: Choose a Lead Magnet Type
Reports, Guides, Case Studies, White Papers
Rate Sheet/Catalog
Software Download, Free Trial
Video Training
Discount, Free Shipping
Quiz/Survey, Assessment, Test
Toolkits, Resource Lists
Cheat Sheets, Checklists, Mind Maps
THE LEAD MAGNET
CHECKLIST• SPECIFICITY• SPEED• VALUE
Lead Magnet Makeover
Step 1 – Specificity
#2 – Speed (Of Delivery, Consumption and Results)
#3 –Value (Perceived and Actual)
ONLANDING
PAGES
Use Landing Page Software
UNBOUNCE.COM
OPTIMIZEPRESS.COM
Words Matter…. A Lot
ONTRAFFIC
Offer Content Upgrades
Throw Gasoline on the Fire…
