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2018 Media Kit
Contact us today 815-987-1200
[ [Register Star Media Powered by ThriveHive: We Get You FOUND and CHOSEN!
• Reach your ideal market and expand your audience Reach the exact audience you want with highly targeted ads and build brand recognition. Help your business become more credible and visible to potential customers. Create consistent branding across all platforms, and standout from your competitors.
• Reach the right people at the right time We help place your business in front of the right consumers at the right time with the right message so that you can be selected at the ideal stage of the purchasing funnel.
• Get found. Get chosen. Get customers. We help local businesses get found for the things
they want to be known for and where they do business. We make it easy for consumers to do business with you!
• Regain lost customers Don’t miss out on lost business. Today’s customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision.
• Drive real business results Expand your reach, connect with your ideal audience, and gain a competitive advantage. Our experts will develop and monitor your campaigns to drive the real results you want.
HIGHLIGHTS
• Enhanced online presence delivers 60% increase in traffic from search engines.
• SEM campaign pushes gogambino.com onto first page of search results.
• Gambino Realtors enjoys 34% share of voice online.
Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area. Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t know where to start, and frankly didn’t have the time. Research from The National Association of Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by ThriveHive Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.
“I’ve been very pleased with the service and the results I’ve received from ThriveHive. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness ThriveHive has the solutions.” - Jon Krause, President
Success Story: Gambino Realtors
Highlights
• Enhanced online presence delivers 60%
increase in traffic from search engines.
• SEM campaign pushes gogambino.com
onto first page of search results.
• Gambino Realtors enjoys 34%
share of voice online.
Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area.
Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t
know where to start, and frankly didn’t have the time. Research from The National Association of
Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon
knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by
Propel Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.
“I’ve been very pleased with the service and the results I’ve received from Propel. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness Propel has the solutions.” - Jon Krause, President Local realtor needs greater online presence
Gambino Realtors worked with Propel
Marketing to help more customers find them
online. PropelLocal cleaned up the company’s
online business information, ensuring it was
complete and accurate, and enhancing it with
details to help Gambino Realtors stand out
to customers searching for them in the local
market and across the county. Next,
PropelOptimize worked with gogambino.com,
the realtors website, to ensure the site is
optimized for the keywords that are important
for the business, and to drive organic search
results. Finally, PropelSearch gets Gambino Realtors in front of customers actively search-
ing for properties in their local market area.
Dramatic results in record time For gogambino.com’s optimized keywords, the site
moved from a ranking of 80-100 to the top 11 in
the first month alone, pushing the company onto
the coveted first page on major search engines.
Traffic from search engines jumped 60% over
a 6 month period when a Search Engine Market-
ing campaign was added. Gambino Realtors online
share of voice rose to 34%, more than all three of
his nearest competitors. Jon Krause is now working
with Propel Marketing to harness the power of
social media and manage his online reputation.
Propel Marketing’s full suite of services means
Jon has more time to do what he loves – putting
families into new homes in Rockford, Illinois!
Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com
Success Story: Gambino Realtors
Highlights
• Enhanced online presence delivers 60%
increase in traffic from search engines.
• SEM campaign pushes gogambino.com
onto first page of search results.
• Gambino Realtors enjoys 34%
share of voice online.
Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area.
Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t
know where to start, and frankly didn’t have the time. Research from The National Association of
Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon
knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by
Propel Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.
“I’ve been very pleased with the service and the results I’ve received from Propel. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness Propel has the solutions.” - Jon Krause, President Local realtor needs greater online presence
Gambino Realtors worked with Propel
Marketing to help more customers find them
online. PropelLocal cleaned up the company’s
online business information, ensuring it was
complete and accurate, and enhancing it with
details to help Gambino Realtors stand out
to customers searching for them in the local
market and across the county. Next,
PropelOptimize worked with gogambino.com,
the realtors website, to ensure the site is
optimized for the keywords that are important
for the business, and to drive organic search
results. Finally, PropelSearch gets Gambino Realtors in front of customers actively search-
ing for properties in their local market area.
Dramatic results in record time For gogambino.com’s optimized keywords, the site
moved from a ranking of 80-100 to the top 11 in
the first month alone, pushing the company onto
the coveted first page on major search engines.
Traffic from search engines jumped 60% over
a 6 month period when a Search Engine Market-
ing campaign was added. Gambino Realtors online
share of voice rose to 34%, more than all three of
his nearest competitors. Jon Krause is now working
with Propel Marketing to harness the power of
social media and manage his online reputation.
Propel Marketing’s full suite of services means
Jon has more time to do what he loves – putting
families into new homes in Rockford, Illinois!
Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com
[ [GateHouse Media Overview
As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing
needs locally, regionally and nationally.
Portfolio Overview GateHouse Reach
100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS
TOTAL COMMUNITYPUBLICATIONS
640+
DAILYNEWSPAPERS
130
RELATEDWEBSITES
540+
OPERATE IN 540+ MARKETSACROSS 38 STATES
1350+I N - M A R K E T
SALESR E P R E S E N T A T I V E S
SERVE OVER
225KSMALL &MEDIUM
BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES
+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS
[ [Market Profile Rockford MSA, IL
Rockford Belvidere
Beloit
Winnebago Boone
Total Households
129,227Average Household Income
$72,379
Total Population
337,006
Children at Home 44,329 34%
2018 Claritas, Boone and Winnebago Counties, IL
Base: Total Households - 129,227
Own a Home 91,182 71%
Employment (population age 16+)Executive/Professional/Mgr. 10% Office/Administrative Support 8%Sales 6% Healthcare 5%Services 19%
Education (adults age 25+)College Graduate 69,752 31% Some College, no degree 54,043 24%High School Graduate 75,150 33% Other 28,818 13%
Household IncomeUnder $35,000 40,439 31% $35,000-$49,999 18,345 14% $50,000-$74,999 24,256 19% $75,000+ 46,187 36%
Age Median Age: 4918-34 70,949 27% 35-44 40,401 16%45-54 44,757 17% 55+ 102,307 40%
GenderMen 124,936 48% Women 133,478 52%
Base: Total Adults - 258,414
Consumer ExpendituresConsumer Spending
We will help you increase your sales.
Key Consumer categories Expenditure Apparel $235 Computers, Software & Accessories $58Education $164 Household Furnishing and Appliances $244Health Care $660Groceries $648 Automotive - All $1304 Pet Related $79 Sports & Recreation $109Travel $274Dining Out $370
2018 Environics Analytics, Boone and Winnebago Counties, IL
Total Annual Consumer Spending
$7.0 Billion
(in millions)
[ [Reach
We reachyour most profitable customers.
shoppers.
Print & digital newspaper delivers
6out of
10rrstar.com Average Monthly Traffic Page Views 2 ,039,339 Unique Visitors 419,584
Google Analytics Aug 2017
63% of Total Adults
61% of Men
64% of Women
59% of Adults Age 18-54
69% of Adults Age 55+
69% of College Educated Adults
54% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
65% of Homeowners
58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)
Print & Digital Reach
PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:
Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags
We delivershoppers to your business.
Multi-Media Solutions
DIGITAL SOLUTIONSrrstar.com
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KITCHEN TOOLS
Joyscooking
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By Danielle BraffMore Content Now
Wanmai Kitchenaid 5-speed Ultra Power Hand Mixer Made in the United States, this has stainless-steel turbo beaters and a five speeds of powerful control. It doesn’t take up much room in your kitchen but will make a real impact with your baking. $123 at Sears
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Chef’s Fresh Valley Farm Tool CrockIt makes your cooking tools look so much more rustic and professional. This has a nonslip interior silicone base liner to keep everything organized and accessible. $40 at Target
Threshold Stoneware Geo Print Utensil HolderIf you’re going the more modern, clean route, this utensil holder will do the job. Store just a few metal tools or a bunch of brightly colored spatu-las in here to turn your kitchen from drab to fab. $18 at Target
Need a little inspiration in the kitchen? Some new tools and gadgets should help.
If you like making tuna melts, then get a new toaster so you can make them on everything from a bagel to a crois-sant.
Or try getting a new hand mixer, which will take your baking to the next level.
Even if you’re not a pro in the kitchen yet, if you get some nice items to spice up your kitchen, like a utensil holder – you may want to spend more time in there – which may help you become more of a chef.
Make your life spicier in the kitchen with a few more tools.
PARENTS’ ROOM
Master retreat
These special items will make any master bedroom a sanctuary for mom and dad. INSIDE
KIDS IN THE KITCHEN
Cooking cuties
Your little chefs will be eager to help out in the kitchen with their very own cooking gear. INSIDE
LIVING ROOM
Comfort and style
Living room furnishings that fit any style and are easy to keep clean. INSIDE
BATHROOM
Relaxation spot
Make the bathroom the most stylish room in your house with these must-have pieces. INSIDE
August 16, 2015
If you have any questions, or if you would like to discontinue delivery of this FREE publication, call (815) 987-1400. To continue receiving these money-saving coupons, do nothing and we’ll continue delivering each Sunday.
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Call Toll-Free 1-855-270-7364 to Enter!For complete rules, visit rrstar.com/backtoschool or email [email protected]. No purchase necessary.
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ENTERTODAY! 28 lucky winners will be chosen to win these great Prizes!
GRAND PRIZELAPTOP + $500
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THE WEEKLYAn edition of the Rockford Register Star
Rockford
815-987-1350 | rrstar.com
Your Guideto Having Fungo.rrstar.com
Wednesday, August 12, 2015
We are the one sourcefor your customized solution.
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Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.
Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.
www.thrivehive.com
Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before
Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns
Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business
Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition
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ThriveHive at a Glance
Full suite of Digital Marketing Solutions including:
• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder
Customized digital advertising solutions also available
30+ YearsExperience in SEM
190K+ Small and medium businesses served
15K+ Custom
campaignsrun
[ [ThriveHive Everything you need to market your business online
[ [Creative Solutions Solutions to Build Your Brand and Your Business.
Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.
Premium Edge unit distributes your message with video and slideshows.
Interactive elements, including locator maps, make it easier to bring customers directly toyour door.
Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.
Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.
Digital and print
advertising created to
support your campaign
and reach ourtotal audience.
Develop a constant connection with your audience by integrating features
including social media feeds.
Custom projects such as logos, podcast headers, identity packages and collateral.
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EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.
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