Download - Consumption is lower during summer?
Consumption is lower during summer ?
No! People consume differently in summer.
• Beer: every +1°C increase results in +1,2% beer consumption
• Sunglasses: online sales higher on a clear day
• Drinks & BBQ sales: + 25% Source: Clear Channel Marketing
Summer: the season during which people spend the most
3%
55% 7%
34%
Annual budget spend split (%)
Spring Summer Autumn Winter
• We go out more often • It’s the wedding season • We spend more money on
food & drinks Source: eZonomics online poll 07-05-2014
Shopping starts in summer
• 68% of families perform specific purchases
• 71% of back to school shopping is planned in summer
Source: CRIOC/OIVO - B2S survey
Flexible target selection: POI/POS or classic target group
• 79% of 2m² street furniture are located within a radius of 1 km from F1F2 shops
• Reach 74% of families with kids in only 7 days time
Source: CIM OOH 2016-1 | Adshel Optimum XL | T25-44 with children