Unit IV- CONSUMER HEALTH

HEALTH

Famous Filipino Brand

Names and Slogans

Can you guess this

Brand Names?

Propaganda Techniques

http://www.dailywritingtips.com/50-types-of-propaganda/

Bandwagon Most people have this or are doing this so

you should too.

Testimonials Using an expert or celebrity to sell or

support

Plain folkUsing ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea

Glittering generalities

employ vague, sweeping statements (often slogans or simple catchphrases)

using language associated with values and beliefs deeply held by the audience

without providing supporting information or reason. They appeal to such notions as

honor, glory, love of country, desire for peace, freedom, and family values

Flag wavingThis type of propaganda enhances

actions by presenting the idea of patriotic action through the inclusion of a national flag. Even though it is useful, rational thinking may still be capable in

the viewer. It is only an attempt to justify actions for the better or a country, group

or idea.

Transfer Association of an entity’s positive or

negative qualities with another entity to suggest that the latter entity embodies

those qualities

Half-truthMaking a statement that is partly true or

only part of the truth, or is otherwise deceptive

Fear, uncertainty, and doubtDisseminating false or negative

information to undermine adherence to an undesirable belief or opinion

Card stacking is a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.

Snob appealThis technique involves making a claim that one should act or think in a certain way because of the high social status associated with the action or thought. For example: "Felson's Furs – the feeling of luxury, for those who can afford the very best."

Loaded WordsLoaded words, also known as weasel words, are words that are very descriptive and filled with emotion. These words are used to capture the consumers attention and influence their actions. They can be used in both a positive and negative way and appear in all sorts of advertisements.

The Modified DECIDE Model will help you in selection and purchase of Health Products

D- etermine the essential products to purchase.E-xplore the alternatives.C-onsider the consequences of each option.I-dentify the factors that you consider important.D-ecide what to buy.E-evaluate your decision.

THANK YOU AND GOD BLESS US ALL!Grade 6 St. John Bosco

Grade 6 St. Ignatius

Sir Darwin Ramos