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Page 1: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placem...Cristel Antonia Russell; Barbara B SternJournal of Advertising; Spring 2006; 35, 1; ABI/INFORM Globalpg. 7

Page 2: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 3: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 4: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 5: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 8: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 9: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 10: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 11: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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Page 12: CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model

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