Download - Consumer & industrial buying behavio rthurs
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• Submitted by: Sushant Lulla• Submitted to: Dr Anannya Deb Roy
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POSITIONING
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UMBRELLA POSITIONING
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UMBRELLA POSITIONING
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POSITIONING AGAINST COMPETITION
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POSITIONING AGAINST COMPETITION
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POSITIONING BASED ON SPECIFIC BENEFIT
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POSITIONING BASED ON SPECIFIC BENEFIT
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FILLING SEVERAL POSITIONS
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FILLING SEVERAL POSITIONS
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PRODUCT REPOSITIONING
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PERCEPTUAL MAPPING
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PERCEPTUAL MAPPING
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PRICING
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PERCEIVED PRICE
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PERCEIVED PRICE
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REFERENCE PRICING
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OBJECTIVE PRICE CLAIMS
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OBJECTIVE PRICE CLAIMS
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PERCEIVED QUALITY
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INTRINSIC
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INTRINSIC
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EXTRINSIC
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EXTRINSIC
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PERCEIVED RISK
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PHYSICAL RISK
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PHYSICAL RISK
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PSYCHOLOGICAL RISK
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FUNCTIONAL RISK
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FUNCTIONAL RISK
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FINANCIAL RISK
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FINANCIAL RISK
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SOCIAL RISK
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SOCIAL RISK
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TIME RISK
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