Download - Consultation Inst Presentation 1.3(2)
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making democracy workIn association with
Consult & involve with wikisConsult & involve with wikis
David Evans and Ben Wild
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making democracy workIn association with
'A wiki is a collection of web pages
designed to enable anyone who
accesses it to contribute or modify
content'
– Wikipedia
What is a wiki?What is a wiki?
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making democracy workIn association with
• 10 million articles• 250 languages• 684 million visitors
annually
What’s at stake?What’s at stake?
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making democracy workIn association with
• DEFRA – The Environmental Contract• CLG – Reviving Civic Status• ONS – 2011 UK Census Outputs
consultation
Whose using wikis?Whose using wikis?
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making democracy workIn association with
• Community Empowerment, Housing and Economic Regeneration Bill (http://www.commonsleader.gov.uk/output/Page2452.asp)
• Gordon Brown's speech to Google EuroZeitgeist (http://www.youtube.com/watch?v=btE075p6Ypg)
• Tom Steinberg's 'Power of Information' report (http://www.cabinetoffice.gov.uk/reports/power_of_information.aspx)
• Digital Dialogues – Final report due for publication in September (http://digitaldialogues.org.uk/)
The political contextThe political context
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making democracy workIn association with
• Why should you use a Wiki?
• When should you use a Wiki?
• What makes a Wiki successful?
• Who should use a Wiki?
.... the following case studies will help us!
The 4 ‘W’s’The 4 ‘W’s’
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making democracy workIn association with
• Social marketing campaign to promote breast feeding in Brighton and Hove
• Promoted on and off line – fliers, Facebook, launch, local press
• Wiki included survey, polls, Discussion forum, ability for users to add/edit pages
Best for babiesBest for babies
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making democracy workIn association with
Did it work?Did it work?
Positive:• Several thousand page views• Simple features such as Polls well used
Negative:• Discussions & Wiki features hardly used• Little discussion or community on Wiki
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making democracy workIn association with
ProblemsProblems
• The issue was too polarising to generate discussion, community.
• The campaign didn't have a strong element of collaboration and co-production and so didn't uses the strengths of the tool
• The audience didn't have sufficient buy in to make in-depth, repeated use of the Wiki
• Stakeholders didn't take ownership of driving the Wiki forward
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making democracy workIn association with
Lessons:Lessons:
• Wikis are appropriate when there is a genuine need for collaboration and co-production
• Wikis work for more complex consultations and a more specialist target audience
• Wikis are not for engaging people but for enabling those who are engaged
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making democracy workIn association with
Pyramid of EngagementPyramid of Engagement
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making democracy workIn association with
The Top TierThe Top Tier
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making democracy workIn association with
NDC NetworkNDC Network
Isolated providers Shared mission Cause to collaborate Technical and other
capabilities
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making democracy workIn association with
Lewisham AssembliesLewisham Assemblies
Assemblies in every ward Round One engaging 60
to 120 in each ward Meetings only 3 to 4 times
per year Turn initial engagement
into involvement and empowerment
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making democracy workIn association with
How was it done before?How was it done before?
Local associations & community groups Regular meetings, newsletters Local events, action days, lobbying etc Either through motivated local activists, or
through labour intensive community development activity
So how can the technology help?
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making democracy workIn association with
Why might a Wiki be better?Why might a Wiki be better?
Economies of scale – reach a larger audience without the intensive resources
Allows people to engage without going to time consuming local meetings
Allows people to dip in and out – scale up or reduce their involvement according to time available
Enables collaborative, grass roots working
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making democracy workIn association with
Wiki Features:Wiki Features:
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making democracy workIn association with
In Conclusion – Golden RulesIn Conclusion – Golden Rules
• Huge amount to gain, but only if we target the correct audience and address the right issues.
• Have to be designed to meet needs of the audience and have continual support and moderation through their lifetime.
• Only work for consultation if they are central to the process and are part of wider engagement strategy which employs a range of appropriate tools and approaches
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making democracy workIn association with
For further informationFor further information
The Campaign Company [email protected] 8688 0650
involveengageempower