Download - Construction of DVD cover
This is the original background I decided to use, as I felt it had a lot of potential to reflect urban culture, which will result in
perceiving to the target audience my chosen music genre (Hip-Hop).
•I thought it would be
more appropriate to
darken the image via
Brightness/contrast
tool. As it would
illustrate the lyrical
content utilized and
the depression, the
recession and other
problems discussed in
my music video.
• Added a main image as I thought it followed the codes and conventions of a professional media product, so consequently me having one made my DVD cover more proficient. To get the full potential of the image I had to edit the image so the colour matches the setting so the image looked part of the background. I accomplished this by the use of Highlights/Shadows tool.
• Then I cut the other
bollard out to
duplicate it and
place it over my leg
so it appeared to the
audience that the
main image was part
of the background .
I then started to
create the title, I
obtained the title
font from
www.picnik.com ,the
reason I used this
font was because I
thought it was a
good font to
represent graffiti, but
was still legible to an
audience that is not
too familiar with that
style text. In further
explanation I used
this font because I
thought it
represented the
urban element of Hip-Hop .
•Once I cut the font
out I edited the
opacity of the font
so it appeared to the
audience, once
placed over the wall
that it was graffiti on
the wall, and didn't
look un-realistic. The
reason I done this
was to ensure larger
sales from my
product because of
it appearing more
proficient.
•When I decided to
try and attempt to
make the font
appear like graffiti
on the wall I knew
from the original
background that it
was to cluttered with
“real” graffiti. For me
to get the full effect
of the title/masthead
I knew I had to
create space on the
wall to lay the text
down.
•The way I achieved
creation of the
space was utilizing
the clone and spot
healing tools on PSE
CS3 , I started by
cloning part of the
empty wall and then
duplicating the
blank wall where I
need space. I then,
to make sure it
looked original
blended the sharp
edges in with the
spot healing tool.
•After completing my
masthead. I chose to
add a parental
advisory label onto
my cover to make it
appear professional
and so it covers
restriction
requirements.
•At this stage I could
see my DVD cover
becoming more
realistic. A few codes
and conventions
kept bothering me
though because I
hadn't included
them and I really felt
I need them to
progress, the first of
these was my spine.
The spine contains
the title of the DVD
because when it
gets shelved that is
the part of the cover
in eye sight. When I
decided to
incorporated this I
felt this made my
DVD cover more
proficient.
•The next thing that
was bothering me
was the small print,
that contains the
details of; producers,
directors, music
editors and so on....I
added this element
because its included
on every DVD cover
that are constructed
by professional
graphic producers.
• Next thing that I felt
was a problem was
the free space on
the spine and the
bottom third of my
DVD cover. So I
decided to add
both the DVD rom
logo and a
distributional
institution logo that I
have used to be my
institution to
distribute me.
•I then decided to
add a subtitle,
because during my
research I found that
most DVD covers
include these and for
my cover to become
more proficient I
should only include
what is the norm.
In the next few stages I incorporated a few codes
and conventions to make the outlook of my product more professional and increase potential sales. One code and convention I included was the use of the top strip
“widescreen edition” . The top strip is essential to a DVD cover after its introduction by promotions of special features, that were included on the DVD. Also it made my
cover look much more realistic as every professional cover has one. Additionally, I utilized a barcode and DVD statistics table. The reason I used these was purely for my cover to pass
requirements and look more realistic, so it results in more sales when put into production.
Next I added some
public and institution
comments, a
genuine code and
convention that is
included within a
music DVD. It can
vary how many a
DVD will include on
its cover but the
more good
comment the more
sales it will have.
They almost act as
pugs but not so hard
sell.
To complete my
DVD cover I enlisted
the content on the
back of the
cover, so my target
audience can see
what is included on
my DVD and
hopefully want to
make a purchase
more. All DVD’s
have some sort of
text on the back
whether its the
narrative, film extras
e.t.c, so I decided to
include some on
mine to make it
more professional.
Final Product.