Download - Connecting Locally Online (Part 1)
![Page 1: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/1.jpg)
Capital Region
Connecting Locally Online
Yass - Part 1
Presented by Threesides Marketing
![Page 2: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/2.jpg)
Housekeeping
![Page 3: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/3.jpg)
Our MissionTo provide energised leadership, share innovative
solutions, broker positive relationships and deliver
valued projects to the region.
Regional Priorities• Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
![Page 4: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/4.jpg)
Key Initiatives• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You• Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
![Page 5: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/5.jpg)
Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
www.rdasi.org.au
![Page 6: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/6.jpg)
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
![Page 7: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/7.jpg)
We help these businesses with their online marketing:
Old Bus Depot MarketsNational Parks NSW
Yass Valley Council - TourismHellenic Club Canberra
Allbids.com.auSportsmans Warehouse
DDCS family LawyersNational Driving Academy
Trev’s café Dickson(and more…)
![Page 8: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/8.jpg)
Learning Outcomes
1. Identify your digital customer and the
components of an online marketing plan
2. Learn the uses of popular Google tools for
business: SEO, Adwords, analytics
3. Understand the customer digital journey to your
business – websites, mobile optimisation
4. Consider the basic requirements for
Ecommerce functionality on websites
![Page 9: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/9.jpg)
What can we achieve today?
Inspire
Direct
Inform
![Page 10: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/10.jpg)
AndreaBuentipo.blogspot.com
![Page 11: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/11.jpg)
UNDERSTAND
YOUR DIGITAL
CONSUMER
![Page 12: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/12.jpg)
Aussies are now
spending on average
23.3 hours online each
week, 3.5 times more
than the 6.7 hours we
were spending online
back in 2003.
![Page 13: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/13.jpg)
![Page 14: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/14.jpg)
• Who are they? - age, location,
income
• Are they lookers or buyers?
• What information do they really want
from you online
• How and when do they want to
access your info?
• Do they want to purchase directly
from you?
• Develop a better understanding of
your online customer
Your Digital Customer
![Page 15: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/15.jpg)
IDENTIFY YOUR
DIGITAL
FOOTPRINT
![Page 16: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/16.jpg)
1. What does your business
look like online right now?
2. Where can I find you?
Website, Social, Directories, links?
3. Where can’t I find you?
4. What do I find when I
get there? Is it accurate
5. What do you need to do to
improve your digital footprint?
Your business Digital Footprint
![Page 17: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/17.jpg)
ONLINE
MARKETING
PLAN+ TACTICS
Digital Tactics
WEBSITE & Content
LOCAL
Listings + directories
LINKS
connections
ADVERTISING: Adwords + Facebook
SEARCHSEO / Content
EVALUATION:Analytics +
Webmaster tools
SALES & Distribution: e-conmerce
DIRECT: Email marketing
SOCIAL Media + Review Sites
Establish your existing Digital
Footprint
Define your customer
Develop your plan + Tactics
Set your budget and define resources
Evaluate
![Page 18: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/18.jpg)
SEARCH ENGINES
![Page 19: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/19.jpg)
Google = 92%
Bing + Yahoo = 8%
Australian
Search
Engine Use
![Page 20: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/20.jpg)
SEARCH TOOLS
ADS
Organic / Free
LISTINGS
Google Places
Google Places
Organic / Free
LISTINGS
![Page 21: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/21.jpg)
Search engines – how they work: Free Listings
Keywords + Content
Links
![Page 22: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/22.jpg)
KEYWORDS
![Page 23: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/23.jpg)
Search Engine Optimisation
![Page 24: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/24.jpg)
200 different ingredients in their ‘secret recipe’
![Page 25: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/25.jpg)
Search engine optimisation
Know your keywords
Create Search Engine Friendly Content
Build valuable Links
Create titles and labels
Create Social Media links
Ensure you site loads fast
Have a clean menu structure
Optimise for people first!
![Page 29: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/29.jpg)
SEARCH ENGINE MARKETING - SEM
![Page 30: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/30.jpg)
ads
ads
![Page 31: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/31.jpg)
Pay Per Click Advertising (PPC)
Pay for individual keywords and appear in the paid /
sponsored listings
Each word has a different cost from $0.30c - $2.00+
The more competition for a word the higher the cost
You put credit $$ on your account (or get billed)
You only pay for clicks – not impressions
![Page 33: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/33.jpg)
![Page 34: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/34.jpg)
Adwords questions
Won’t my competitors click my ad and send
me broke?
How much should I spend?
How do I know it worked?
Why does the price keep changing?
Who can help me?
![Page 35: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/35.jpg)
Google Adwords certified professional
![Page 36: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/36.jpg)
Adwords will get
them there but
your website has
to convert them.
Adwords Golden Rule
![Page 37: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/37.jpg)
WEBSITES
![Page 38: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/38.jpg)
Domain Name
Website Hosting
CMSContent
Website
![Page 39: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/39.jpg)
Your Website
Words
Images
Links
SEO
Structure
Site MapAnalytics
Menu
Structure
Conversion
/ Call to
Action
Updates
![Page 40: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/40.jpg)
Good websites will
1. Solve a customers problem and meet their need
2. Attract and Engage them with your story
3. Educate a customer - tell them something they didn’t know but
needed to
4. Allow a customer to contact you to continue a sales conversation
5. Allow a customer to transact with you
6. Accurately and truthfully reflect your business
7. Be easy to use on any device
8. Be a low friction and enjoyable experience
![Page 41: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/41.jpg)
gettingbusinessonline.com.au
wordpress.com hostify.com.au
website developer
4 Ways to Start
a Website
1. Getting Aussie
Business Online
Website (Basic
site)
2. Start a blog
3. Get a template
site
4. Find a website
developer
![Page 42: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/42.jpg)
From desktop to mobile- why??
Mobile sales have already
overtaken desktop sales, and
mobile internet usage is
predicted to overtake desktop
internet usage by 2014
67% of users claim they are
more likely to purchase from
a mobile-friendly website
Source: http://searchenginewatch.com
![Page 43: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/43.jpg)
How does Australia compare?
![Page 44: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/44.jpg)
Mobile what?
• Website that functions correctly on a mobile device
• Tiny scaled down version of a site
Mobile friendly
• Completely separate website designed specifically for use on a small mobile device
• m.yourwebsite.com.au
Mobile website
• Can detect the size of the viewing device and adapts to suit
Responsive website
![Page 45: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/45.jpg)
How much should I pay?
Quality and level of functionality of product will
determine price.
Basic design / static page site = $500-$1500
Basic design + Template based CMS site = $2500+
(wordpress, joomla, drupal)
Custom Design + CMS Site = $4000+
Custom Design+CMS+Ecommerce = $7000+
![Page 46: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/46.jpg)
ONLINE SALES - ECOMMERCE
![Page 47: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/47.jpg)
Shopfront / website
Select productsShopping cart /
purchase product
Checkout / Payment gateway
Process payment
Confirmation / Shipping
External sales engine
Merchant Account fees + Card Fees
Gateway Fees
The online experience
CourierBank
Gateway
Webhost
![Page 48: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/48.jpg)
Platforms vs. Marketplaces
Installed or hosted
Stand aloneFully brandedCustomised
Payment gatewayGranular control
HostedMultiple sellersIntegrated
paymentsBasic brandingPlay in the box
![Page 50: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/50.jpg)
Payment Gateways
Shopping cart system (Website)
Payment Gateway (Cash Register)
Online merchant account (your bank)
Eway – eway.com.au
Paypal – paypal.com.au
![Page 51: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/51.jpg)
Next steps
1.Establish your digital footprint
2.Profile your online customers
3.Understand your keywords and build links
4.Consider google adwords
5.Review your customers website journey
6. Investigate E-commerce options
![Page 52: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/52.jpg)
![Page 53: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/53.jpg)
Workshops and Consultations
Workshops
Series of 17 workshop topics (59 workshops) over the next 12 months
Free sessions – subsidised by federal government – in Queanbeyan and
across the region
Digital Consultations
4 hour digital business consultations
Develop a digital plan
Identify 3 get started now actions
Help you start in the right digital direction
![Page 54: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/54.jpg)
Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: training
![Page 55: Connecting Locally Online (Part 1)](https://reader033.vdocuments.us/reader033/viewer/2022042623/546efe88b4af9fff0b8b456e/html5/thumbnails/55.jpg)
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!