Download - Conference_20130305_Helen Goulden
Challenge Driven InnovationHelen Goulden5th March 2013
Challenge
• Costs of long term health conditions
• Ageing population
• Depletion of natural resources
• Changing climate
• Cuts to public funding
• Financial crisis & Unemployment
• Competition from emerging markets
Societal
Environmental
Economic
Collaboration
pilobolus dance theatre
The Evolution of…
…aligned to these wider trends
Long History of Challenges Driving Innovation
Our Challenges are no longer so heroic...
• Business Innovation trends
• Public & Social Innovation trends
• System innovation as an organising principle when addressing complex challenges
Next 15 Minutes
Customer Crowdsourcing
Open Call for Ideas
Prototype the best
Reward The
Winners
“Help us reduce packaging” “Help us mitigate climate change”
• Strategic Marketing• Corporate Responsibility Engagement• Product development
Some customers are more useful than others…
Crowd-funding
Open Innovation
www.openinnovation.eu
Sharing Data & Researchwith non-competitors
Users, Developers & VirginCo-designing new services
Online community developingnew fundraising products
Jugaad Innovationजु�गा�ड़
Framing the challenge of scarcity – either as deliberate strategy or by necessity
Challenge Market Places
Open Data
Stimulating
Engageme
nt
Greater
Involvemen
t in Decisi
ons
Co-Production
Crowdsourcing ideasWidening perspectives
e.g. Participatory Budgeting
User centred design
e.g. Co-delivery of public services with
service users
Opening up Public & Social Challenges
Alongside mechanisms with explicit focus on Challenge/ desired outcomes:
# Social Impact Bonds# Outcomes Based Commissioning# Payment by Results# Forward Commitment Procurement
Do we understand the system well enough?
System Challenge: Ageing
Ageing Population
Promote self-management
Services that build social fabric
Outcome-orientedFunding tools
Recognition of social as well as biomedical
factors
Asset-Based approach
Markets that cover creating informal
care networks
People & Professionals
Helen [email protected]@helengou@nesta_ukwww.nesta.org.uk