Download - Conference Link mini_Session1
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시장생태계, 기획이란, 생존철학14th May. 2010
최 영 일㈜펜타브리드 소통융합연구소 소장/ 이사
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History
Culture
Philosophy
Concept
Plan
Action
Identity
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Electric Universe - David Bodanis“신비로운 현상, 그것은 전기” – S. 베케트
“The shocking true story of electricity”
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History
Wealth
A Age D Age
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Physics
Uncertainty Principle
- Heisenberg
People
Anxiety
Psychology
Mathematics
Incompleteness
- GodelEconomics
Uncertainty
- Galbraith
Corporation
Unstableness
Organization
The Age of Uncertainty
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IT BT NT
고도 복잡성의 유기적 네트워크 사회
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ANTS ProjectActant Network Tactical Simulation
Org.HB Tech.
Infra
Info.
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진화와 생명 게임,
그 테이블 위에는 세 명의 경기자가 있다.
그것은 인간, 자연, 그리고 기계이다.
나는 자연의 편이다.
하지만 자연은 궁극적으로 기계를 지지한다.
- George Dyson
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Brain Opera
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ProductMarket
LaborMarket
FinanceMarket
IntellectualCapital
Human Capital
MonetaryCapital
Organization(Firm)
SocialCapital
3가지 시장: 상품, 노동, 금융 – 자금/ 인재/ 지식/ 사회 자본의 관계성
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S
C
D T
P E
▪ S: Strategy
▪ C: Contents
▪ D: Design
▪ T: Technology
▪ P: Promotion
▪ E: Evaluation
Feedback
Digital Project Management Method
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Network Externality
100만명 + 1명 = 1,000,001
사람 관계의 수
2 1
3 3
4 6
….
N명의 네트워크
관계의 수
R = N(N-1)/2
방송국
시청자
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E = MC2Gmax. = R아인슈타인은 잊어라! 켈리 Kelly의 법칙
시장개척을 가장 빠르게 달성할 수 있는 방법은‘관계’를 넓고 깊게 만드는 것에 달려있다.
* 관계: 정보전달율 – 정보의 양과 질
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인터넷 인프라의 구조
시간
참여자수
임계점
상전이
연구의 주요변수: 인터넷 인프라의 네트워크 구조/ 정보 확산 속도/ 정보 전달 경로/ 임계점 산출
정보 확산의 상전이 연구를 위한 분석틀
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True Convergence
Qubit !
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자기조직시스템(SOS)
창발성(emergence)
비선형성(nonlinearity)
자기유사성(self-similarity)
비평형성(far-from-equalibrium)
전체성(wholeness)
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인간으로 존재하는 생태사회에서 기획의 성공 밸런스
전략기획 역량
지식/ 전문성/ 논리
관계 확산 역량
소통/ 감성/ 설득력
균형 잡기
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정보
기술
사람
조직
가장 중요한 것은 Orchestration이다!
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Thank YounSee You