Download - Comprehensive Health & Wellness Clinic
Comprehensive Health &
Wellness Clinic
Anna MarshallMiriam Slaugh
A Small Business Plan by:
Anna MarshallMiriam Slaugh
A Business Plan Anna MarshallMiriam Slaugh
General Services Wellness Services
Pre-employment physicals
Wellness education, classes
Monitor chronic diseases
Dietary education
Treatment of common minor illnesses
Exercise & weight management program
Work-related injuries & illnesses
Vaccinations: tetanus & influenza
Acute Treatment Lab & DiagnosticURIs, sore throats, allergy-related symptoms, sinus infections
Phlebotomy services Routine lab
Urinary tract infections Influenza screening
Skin: Insect bites, minor burns, rashes
Pregnancy testing
Ear: infections & ear washes
Diabetes screening Drug screening
Product Definition:• Onsite Health and Wellness Clinic serving
the employees at XYZ corporation.
• Comprehensive health solutions will work to keep employees at work, decrease employee turnover, increase productivity, & prevent employee injuries by improving the health of individuals.
Market Analysis of XYZ:Demographics: Corporate Manufacturing &
Distribution Center that employs 700+ employees.
Employee Age: 18-65 years of age
Salary Income: $10.00-25.00 per hour
Competitors: Primary care physicians, Prompt Care, First Med, Lawrence Memorial Hospital emergency department, and Walgreen’s Take Care Clinic.
Market Analysis of Lawrence:Demographics Race/Ethnicity Age Distribution
Population 102,914 White 87.5% Under Age 19 - 22.4%
Living below poverty level: 20.7%
Black 4.1% Age 19-64 - 69.1%
Median resident age 26.6 years
American Indian 2.1% Age 65-84 - 7.3%
Current college students 25,640
Asian/Pacific Islander 3.8%
Age 85+ - 1.2%
Median household income $46,394
Hispanic origin 3.6%
Mission Statement: To provide high-quality
individualized care promoting optimal health practices and service excellence while at work.
Operational Projection• A three-year contract with Corporation XYZ will be
signed with the ability to negotiate for additional services and increased compensation every 12 months.
• CHWC will provide high quality primary and preventative health care services to the 700+ employees of the XYZ Corp. in a convenient clinic setting.
• The clinic will be housed in a 600 sq ft space, within the company’s building. Location was chosen for ease of accessibility & reasonable rental costs.
Operational Projection• 2 APRNs will each provide $35,000 to cover start-up
costs for the business. The APRNs will each work 20 hours per week, at $50 per hour to staff the clinic 8 hours per day, Monday through Friday.
• Services will be provided by appointment or on a walk-in basis to the employees of the Lawrence-based XYZ Corporation
• Care rendered will be based on the individual’s health needs and the professional opinions of staff APRNs. Referrals for additional care & services, such as laboratory, radiology, pharmacy, therapy, and physician consultations made, as appropriate.
Operational Projection• Data will be collected and reported to the
management of Corp. XYZ in regard to the amount of care provided by the clinic.
• Corporate account obtained with McKesson Medical Supplier for acquisition of supplies needed. Plan to keep one month’s worth of inventory on hand. Core inventory list will be generated and changes made based on the emerging needs of the population being served.