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ITM-SCHOOL OF MANAGEMENT
ITM UNIVERSE, GWALIOR (M.P)
SUMMER TRAINNING PROJECT REPORT
COMPARATIVE ANALYSIS OF EQUITY SCHEMES OF HDFC MF
WITH OTHER AMCS AND CONSUMERS PERCEPTION
TOWARDS MUTUAL FUND IN CURRENT MARKET SCENARIO
ON
HDFC MUTUAL FUNDS, LUCKNOW
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE DEGREE OF
MASTER OF BUSINESS AND ADMINISTRATION
SUBMITTED TO
ITM-SCHOOL OF MANAGEMENT
ITM UNIVERSE, GWALIOR (M.P)
SUBMITTED BY
NEHA SINGH
M.B.A.3ND SEM (BATCH 2008-2010)
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CONTENT PAGE
CHAPTER 1 - Industry Profile
CHAPTER 2- Company Profile
CHAPTER 3- Need for the Study
CHAPTER 4 - Literature Survey
CHAPTER 5 - Research Methodology
CHAPTER 6- Analysis of the Study
CHAPTER 7 - Findings and suggestions
Bibliography
Appendix
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ACKNOWLEDGEMENT
With great pleasure, we extend our deep sense of gratitude towards Mr. Pankaj Mishra (AVP) for
providing us with an opportunity to learn about the mutual fund industry and gain an insiders
perspective of the same. We would also like to thank Ms. Alpana Dubey (Branch Manager), who
has given us the opportunity to work on this project.
Our special thanks to Ms. Bineet Kaur (client services), Mr.Roshan, Ms.Shipra Rastogi, and Mr.
Anil.K.Awasthi for their active guidance and support from time to time during the training.
The Director and Faculty Mentor of our institutes deserve the praise for their role in shaping this
summer training. We are also thankful to all the people who directly or indirectly helped us in
preparation of this report.
Finally we are grateful to HDFC AMC for providing us an opportunity to enhance our marketing
skills and knowledge.
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DECLERATON
I, hereby, undertake that the project titled, comparative analysis of equity schemes of HDFC MF
with other AMCs and consumer perceptions toward mutual fund market scenario has been
taken by me in original project
The finding of the study are based on information collected by me on summer training .
Ms Neha singh
MBA 3rdSemester
ITM-SOM, Gwalior
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PREFACE
A summer training report is one of the most vital and active part of the curriculum of
management student. Its basic idea behind this is to strengthen the student concept
through partial training and make them acquainted with actual method and procedures.
As the part of M.B.A. course I underwent 6 weeks summer training on Analysis of
mutual fund of HDFC BANK LTD. (LUCKNOW)I do the complete study of different mutual
fund scheme of HDFC BANK and on the market survey of these mutual funds like
perception of people regarding mutual fund, awareness of mutual fund, return of mutual
fund, comparison of bank & mutual fund and all about mutual fund.
It had the privilege to being summer training at HDFC SLIC under concern of HDFC at
LUCKNOW. This training is important as it is a vital part of our curriculum during the course
and its gives me good experience of my work. I had the opportunity to interact with many people
from diverse fields, which further enriched my knowledge.
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CHAPTER 1
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INDUSTRY PROFILE
History of the Indian Mutual Fund Industry
The origin of the mutual fund industry in India was with the formation of UTI in the year 1963, at
the initiative of the reserve bank and Government of India. Though the growth was slow, but it
accelerated from the year 1987 when non-UTI players entered the industry. In the past decade,
Indian mutual fund industry had seen dramatic improvements, both quality wise as well as
quantity wise. It has seen 218.5% increase in assets under their management from 2003 to 2007
(May 31st), 38 fund houses managing Rs. 3,87,896 crores (May 31st,2008).
The main reason of its slow growth initially, was because mutual fund industry was new
in India. I experienced that lot of investors are aware of mutual fund and how does it work but
still they are not aware of how does it function and how does the investments decision take place.
DIFFERENT PHASES OF MUTUAL FUND INDUSTRY
First Phase : 1964-87 ( Growth of Unit Trust of India )
Unit Trust of India (UTI) was established in 1963 by an act of Parliament. It was set up by the
RBI and functioned under the Regulatory and administrative control of RBI. In 1978 UTI was de-
linked from the RBI and IDBI took over the regulatory and administrative control in place of
RBI. The first scheme launched by UTI was unit scheme in 1964. At the end of 1988 UTI had
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Rs. 6,700 crores of assets under management.
Second Phase: 1987-1993 ( Entry of Public sector funds )
1987 marked the entry of non- UTI, public sector mutual funds set up by PSU banks and LIC&
GIC. SBI Mutual fund was the first non- UTI Mutual fund established in June 1987 followed by
can
bank mutual fund (Dec87), Punjab National Bank Fund (Aug 89), Indian Bank (Nov 89), Bank of
India (Jun90), Bank of Baroda (Oct 92), LIC established its mutual fund in June 1989 while GIC
had established its mutual fund in December 1990.at the end of 1993 the mutual fund industry
had assets under management of Rs. 47,004 cores.
Third Phase : 1993-1996 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian Mutual Fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in
which the first mutual fund regulations came into being, under which all mutual funds, except
UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with
Franklin Templeton) was the first private sector mutual fund to be registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised mutual fund regulations in 1996. The industry now functions under the SEBI (Mutual
Fund) Regulations 1996.The number of mutual houses went on increasing, with many foreign
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mutual funds setting up in India and also the industry had witnessed several mergers and
acquisitions.
Fourth Phase : 1996-1999 (Growth and SEBI Regulation)
From here onwards mutual fund industry in India saw tighter regulations and higher growth.
Competition arises because of deregulation and liberalization of the Indian economy. Measures
were taken both by SEBI to protect the investor, and the government to enhance the investors
returns through tax benefits.
NOTE: In 1996 SEBI introduced comprehensive set of regulation for all mutual fund companies
operating in India.During this phase both SEBI and AMFI launched various investor awareness
campaigns aimed at educating the investors about the investment through mutual fund.
Fifth Phase: 1999-2004 (Emergence of uniform industry )
In 1999, dividends from mutual funds were tax exempt in the hands of the investors. In Feb 2003,
UTI act was repealed. UTI no longer has special legal status as a trust established by an act of
parliament. Instead it has to adopt the same structure as any fund in India-a trust and an AMC.
NOTE: UTI mutual fund is the present name of the erstwhile Unit Trust of India.
Phase Sixth: 2004 onwards ( Consolidation and growth )
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As at the end of May 2007, there were 38 fund houses. Now it is the time to strengthen what is
the best channel to invest your funds. The stage is set for growth through consolidation and new
entry both in international and private sectors.
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CHAPTER - 2
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COMPANY PROFILE
HDFC MUTUAL FUND
Introduction to HDFC Asset Management Company.
VISION
To be a dominant player in the Indian Mutual Fund industry recognized for its high levels of
ethical and professional conduct and a commitment towards enhancing investor interests.
SPONSOR
HOUSING DEVELOPMENT FINANCE CORPORATION (HDFC).
The sponsor of HDFC MF is Housing Development Finance Corporation (HDFC). HDFC was
incorporated in 1977 as the first specialized housing finance institution in India. HDFC provides
financial assistance to individuals, corporate and developers for purchase or construction of
residential housing. As on December 31st, 2002, HDFCs cumulative loan disbursement are
Rs.40, 060 crores financing over 2.1 million units all over India.
PARTNERS
Standard Life Insurance Company of UK set up base in 1825. It is today the largest pension fund
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in UK and the largest Mutual life assurance company in Europe. Standard Life Investment was
set up as a dedicated investment management company.
MANAGEMENT
HDFC Trustee Company Limited
A company incorporated under companies Act, 1956 is the trustee to the Mutual Fund vide the
trust deed dated June 8th, 2000 as amended from time to time. HDFC Trustee Company Limited
is a wholly owned subsidiary of HDFC Limited.
HDFC ASSET MANAGEMENT COMPANY LIMITED (HDFC AMC)
It was incorporated under the companys act, 1956, on December 10th, 1999 and was approved to
act as an asset management company for the MF by SEBI on July 3rd 2000.
In terms of the joint participation agreement dated October 29th , 1999 entered between Housing
Development Finance Corporation (HDFC) and Standard Life Investment , 25.6% of the paid up
share capital of the AMC had been transferred by HDFC to Standard Life assurance company, the
parent company of Standard Life Investment Limited , on April 17th 2001.
Pursuant to the shareholders agreement dated October 17th entered between Housing
Development Finance Corporation Limited (HDFC) and Standard Life Investments Limited.
13.9% of the paid up share capital of the AMC has been transferred by HDFC to Standard Life
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Investments Limited as on January 31st, 2002.
The present share holding pattern of the AMC is as follows:
HDFC 50.1%
Standard Life Investments 49.9%
The AMC is managing many schemes as per the requirements of the varied class of investors.
The AMC has obtained registration from SEBI vide registration no. PM /inp0000000506 dated
December 22nd, 2000 to act as a portfolio manager under the SEBI regulations, 1993. The
certificate of registration is valid from January 1st, 2003 to December 31st, 2003. The AMC is also
providing portfolio management / advisory services and such activities are not in conflict with the
activities of the mutual funds
TYPES OF MUTUAL FUNDS
There are a number of mutual funds to suit the needs and preferences of investors. The choice of
the fund is linked to the demand of the investor. The earning objective of investor helps in
deciding the types of funds where investment should be done. To achieve the differing objective
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of investors, mutual funds adopt different strategies and accordingly offer different schemes of
investment.
According to structure:
The most important classification of mutual fund is on the basis of the structure of their
operations as all types of mutual funds fall under this classification. Accordingly, to this scheme,
the mutual funds can be divided into three categories, i.e. open-ended funds, close-ended funds
and the interval funds.
Open-ended schemes
Open-ended scheme means a scheme of mutual fund, which offers units for sale without
specifying any duration for redemption. These schemes do not have a fixed maturity and entry or
exit to the fund is always open to the investors who can subscribe at any time. The fund redeems
or repurchases the units or shares at periodically announced rates. First, open-end mutual fund
shares are priced at their net asset value (NAV) , which are computed on a daily basis when
market is closed. These repurchase rates are based upon the net current assets of the fund. Thus,
open-ended funds provide better liquidity to the investors. In the same manner the price at which
the units are offered to the public is also announced periodically.
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Note: It should be noted here that an open-end mutual funds performance needs to be judged by
its total return, both annually and over extended periods of time, and not its net asset value.
Close-ended schemes
The mutual fund industry did begin its innings in India with close ended equity funds. A close
ended equity scheme means any scheme of mutual fund in which the period of maturity of the
scheme is specified. Unlike open-ended funds, the corpus of close-ended scheme is fixed and an
investor can subscribe directly to the scheme only at the time of initial issue. After the initial
issue
is closed, a person can buy or sell the units of the scheme in the secondary market i.e. the stock
exchanges where these are listed. The price in the secondary market is determined on the basis of
demand and supply and hence could be different from the net assets value.
According to investment objective:
Equity funds
These funds invest a major portion of their corpus in equity shares issued by companies. Equity
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funds are considered at the high end of risk spectrum. Equity oriented investors should invest in
equity mutual funds to earn better returns and also save on time and efforts which goes in direct
investing in shares.
Debt funds (or income funds)
The aim of the debt funds is to provide regular and steady income to the investors. Such schemes
generally invest in fixed income securities such as bonds, corporate debentures and government
securities.
Debt funds are ideal for capital stability and regular income. Debt funds are largely considered as
income funds as they dont target capital appreciation, look for high current income, and
therefore
distribute a substantial part of their surplus to the investors. Different investment objectives set by
the fund managers would result in different risk profiles like diversified debt funds ( funds that
invest in all available types of debt securities, issued by entities across all industries) , focused
debt funds (funds which have a narrow focus, with less diversification in its investment), high
yield debt funds (usually , debt funds control the borrower default risk by investing in securities
issued by borrowers who are rated by credit rating agencies and are considered to be of
investment grade ).
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Balanced funds (65% equity and 35% debt)
Balanced funds attempt to provide investors with the best of both worlds. They aim for growth
(through a high equity allocation) and stability (through the debt allocation ) of the investment.
Balanced funds invest both in equity and debt. These are ideal for investors looking for a
combination of both income and growth. Investing in a balanced fund ensures that fixed
proportion stays in equity and debt, because of equity holdings these funds are affected by
fluctuations in share prices in the stock market.
Money Market Funds
The aim of money market funds is to provide easy liquidity, preservation of capital and moderate
income. These schemes generally invest in safer short term investments such as treasury bills,
certificates of deposit, commercial paper and inter- bank call money. Returns on these schemes
may fluctuate depending upon the interest rates prevailing in the market. These are ideal for
corporate and individual investors as a means to park their surplus funds for short periods.
Gilt funds
Gilts are government securities with medium to long term maturities typically of over one year
(under one year instruments being money market securities). In India, we have now seen the
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emergence of government securities or gilt funds that invest in government paper called dated
securities (unlike treasury bills that mature in less than one year). Since the issuer is the
government of India, these funds have little risk of default and hence better protection of
principle.
Hybrid funds
We have seen that in terms of the nature of financial securities held, there are three major mutual
fund types : money market, debt and equity. Many mutual funds mix these different types of
securities in their portfolios. Thus, most funds, equity or debt, always have some money market
securities in their portfolios as these securities offer the much-needed liquidity. However, money
market holdings will constitute a lower proportion in the overall portfolios of debt or equity funds
like balanced funds (funds that has a portfolio comprising debt instruments, convertible
securities,
and preference and equity shares)
Load funds
Load fund is one that charges a commission for entry or exit. That is, each time you buy or sell
units in the funds, a commission will be payable. Typically entry and exit loads range from 1% to
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2%. It could be worth paying the load, if the good performance history.
No- Load funds
A No- Load fund is one that does not charge a commission for entry or exit. That is, no
commission is payable on purchase or sale of units in the fund. The advantage of a no-load fund
is that the entire corpus is put to work.
Commodity funds
While all of the debt/equity/money market funds invest in financial assets, the mutual fund
vehicle is suited for investment in any other : example- physical assets. Commodity funds
specialize in investing the different commodities directly or through shares of commodity
companies or through commodity futures contracts. Specialized funds may invest in a single
commodity or a commodity group such as edible oil or grains, while diversified commodity funds
will spread their assets over many commodities. A most common example of commodity funds is
the so called the precious metal funds.
Real Estate funds
Specialized Real Estate funds would invest in real estate directly, or may fund real estate
developers, or lend to them, or buy shares of housing finance companies or may even buy their
securities assets. These funds may have a growth orientation or seek to give investors regular
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income. Recently there has been an initiative to offer such an income by the HDFC.
Bond funds
These funds employ their resources in bonds. These investments ensure fixed and regular
income. Sometimes bonds are available in the market at lower than face value, the net income on
these bonds goes higher because interest will be received on the face value of the bond. Some
companies offer non-convertible bonds along with the shares. Any person subscribing for the
shares will have to take up bonds also. Bonds funds may have a tie up with the companies and
offer certain price if the subscribers want to sell their bonds at the time of allotment. Bond fund
will pay a fixed amount to the company and some amount will be paid by the subscriber also. The
shareholder is saved of the botheration of buying bonds compulsorily while bond fund will pay
less than the face value of the bond, thus saving some money. Bond fund ensure regular income
to the investors.
Exchange Trade funds
An exchange traded funds is a mutual fund that trades like a stock. An ETF represents a basket of
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stocks that reflect an index. An ETF, however, is not a mutual fund; it trades just like any other
company on a stock exchange.
Fund of Funds
It is a mutual fund that invests in other mutual funds. A normal mutual fund invests in a portfolio
of securities such as debt or equity, on the other side fund of funds invest in a portfolio of the
units of the other mutual fund schemes. It uses an investment strategy of holding a portfolio of
other investment funds rather than investing directly in shares, bonds or other securities.
According to Security Selection
The type of security that the fund invests in is what determines this particular group.
Technical Funds- These funds are those that use technical analysis to select scripts.
Small Cap Funds- these funds focuses on small cap stocks for their investment
portfolio.
Mid Cap Funds- these funds invest in mid cap scripts.
Large Cap Funds- These funds are those that invest in large cap scripts.
AAA Rated Funds- These funds are those that invest only in triple a rated or higher
rated securities.
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CONCEPTUAL FRAMEWORK
MUTUAL FUNDS
Dictionary definition of a mutual fund might go something like this: portfolio of stocks, bonds or
cash managed by an investment company on behalf of many investors. The Investment Company
is
responsible for the management of the fund and it sells shares in the fund to individual investors.
When u invests in mutual fund, you become a part owner of the large investment portfolio, along
with all the other shareholders of the fund. When you purchase the shares, the fund manager
invests your money along with the money contributed by the rest of the shareholders.
Every day, the fund manager counts up the value of the entire funds holdings figures out how
many shares have been purchased by the shareholders and then calculate the Net Asset Value
(NAV) of the mutual fund, the price of the single share of the fund on that day.
If the fund manager is doing a good job, the NAV of the will usually gets bigger- your shares will
be worth more. But exactly how does mutual funds NAV increase? There are a couple of ways
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that a mutual fund can make money in its portfolio.
NET ASSET VALUE (NAV)
The Net Asset Value, or NAV, is a measure of the current value of one share of a mutual fund.
The value of a mutual fund share is calculated based on the value of the assets owned by the fund
at the end of every trading day.
The fund calculates the value: A shares value is called the Net Asset Value (NAV). The fund
calculates the NAV by adding up the total value of all the securities it owns, subtracting the
expenses of the fund, and then dividing by the number of shares owned by the shareholders.
NAV= Net Assets of the scheme / number of outstanding units.
Net assets of the scheme= market value of investments + receivables + other accrued income +
other assets accrued expenses other payables other liabilities.
Value changes daily: Since the value of the stocks or bonds owned by the fund can change daily,
hence the value of the fund can also change daily. Therefore, a fund is required by the law to
adjust
its price once every trading day to provide investors with the most current NAV.
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SYSTEMATIC INVESTMENT PLAN
An existing unit holder can benefit under this facility by investing specified amount regularly. By
investing a fixed amount of rupees at regular interval, one would end up buying more units of the
funds when the price is lower and fewer units when the price is high. As a result , over a period,
the average cost per unit to the unit holders with always is less than the average subscription
price per unit, irrespective of whether it is a rising, falling or fluctuating market. Thus the unit
holders
automatically gain averages out the fluctuation of the market without having the market price
day to day basis. This concept is called RUPEE COST AVERAGING.
.
The following should be noted regarding SIP:
1. All the mutual funds specify the minimum amount for investing in scheme. In case of
SIPs
2. facility of minimum amount is much lower around Rs. 500 to Rs. 1000.
3. Every mutual fund specifies the minimum number of payment that should be invested in
order to
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4. get this facility. It might be twelve cheques of Rs. 500 each of six cheque Rs 1000 each.
5. It is mandatory that the cheque should be of same value.
6. The frequency of investment offered for SIP varies from fund to fund. However , in
general all
7. mutual funds offer monthly or quarterly investment facility.
SYSTEMATIC TRANSFER PLAN
A systematic transfer plans gives investor facility to transfer from one scheme to another scheme
at periodic interval. The following are the important features:
1. Investor can choose between a fixed systematic transfer plan and capital
appreciation systematic transfer plan.
2. 3. Each mutual fund specifies the scheme in which the amount can be
transferred.
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4. The frequency also varies from fund to fund. Generally funds offer weekly, monthly and
5. quarterly option.
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CHAPTER - 3
NEED FO R STUDY
The basic reason for conducting this research is to find the awareness of HDFC-MF
products among the investors and make comparison between HDFC, Reliance and Tata
on the basis of risk, return and portfolio and try to analyzing the awareness of mutual
funds in lucknow and which investment option is most suitable for investors as their point
of view.
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As mutual fund is an growing industry and more and more investors have
become mutual fund owners over the year , there is a wide scope for analyzing the basis
of preference for investing in mutual fund is they based on influenced by the variables
such as liquidity, tax saving etc. thus we compared the performance of HDFC equity fund
with equity schemes of other mutual fund and secondly performance of HDFC growth
fund schemes with growth fund schemes of reliance and tata as well as tax saving
schemes.
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CHAPTER - 4
LTERRATURE REVIEW
Ferriera.a.migual, ramos.bitto, (4june2009)The Determinants of
mutual fund Performance: A Cross-Country Studyfind that performance
worsens with lagged fund size for domestic U.S. funds, but not for non-U.S. funds and
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international funds. This finding is consistent with the view that diminishing returns to scale in the
U.S. are explained by liquidity constraints due to a particular fund style (small stocks) or
geographic focus (domestic stocks). Fund age and fees are negatively related to performance,
while funds that belong to large fund families, solo-managed funds, and funds distributed in
several countries perform better. Country characteristics also help to explain fund performance.
Domestic funds located in developed countries, especially those with liquid stock markets and
strong legal institutions, display better performance
Hubbard.gellen, coates.C.jhon (aug2007) Competition in the mutual fund Industry:
Evidence and Implications for Policy - show higher advisory fees significantly reduce fund
market shares, and so constrain fees. Fund performance is consistent with competition exerting a strong
disciplinary force on funds and fees. Our findings lead us to
reject the critics' views in favor of the legal framework established by 36(b) of the Investment
Company Act and the lead case interpreting that law (the Gutenberg decision), while suggesting
Gutenberg is best interpreted to allow the introduction of evidence regarding competition between funds.
Kothari.S.P, warner.B.jerold (aug1997) Evaluating mutual fund
Performance Theyfound that that the performance measures are badly
misspecified. Regardless of the performance measure, there are indications of
abnormal fund performance, including market-timing ability, when none exists
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Khorana.ajay, servais.henri,(july2004) Conflicts of Interest and Competition in the
mutual fund Industry they find no evidence that investors derive any benefit from 12b-1 fees.
Product differentiation strategies are also effective in
obtaining market share. Families that perform better, and start more funds relative to the
competition (a measure of innovation) have a higher market share. Innovation is rewarded more
ithe new fund is more differentiated from existing offerings and is in a less crowded objective.
Finally, market share within an investment objective is driven primarily by a family's policies within
that objective, but there are important performance spillover effects from other funds in the family
. Our findings are robust to various tests for endogeneity of the explanatory variables. Overall,
this paper highlights a number of conflicts between fund families and investors
Miguel A. Ferreira,Antonio Freitas Miguel(june2009) The Determinants of
mutual fund Performance: A Cross-Country Study they find that fund
performance worsens with lagged fundsize for domestic U.S. funds, but not for non-U.S. funds
and international funds. This finding is consistent with the view that diminishing returns to scale in
the U.S. are explained by liquidity constraints due to a particular fund style (small stocks) or
geographic focus (domestic stocks). Fund age and fees are negatively related to performance
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Morey.r.methew,vinod.d.harikkesh,(17may2001) Estimation Risk in mutual fund
Ratings: The Case of Morningstar. As a result, investors can be somewhat less
confident that the ratings of young funds are truly what they are estimated to be. We illustrate our
point by investigating 1281 international equity mutual.
Nitzsche.dirk,Keith Cuthbertson (2006) Results for bond mutual funds are similar to those for
equity mutual funds but hedge funds show better ex-post and ex-ante risk adjusted performance
than do mutual funds. Sensible advice for most investors would be to hold low cost index funds
and avoid holding past "active" loser funds. Only very sophisticated investors should pursue an
active investment strategy of trying to pick winners - and then with much caution .The evidence
suggests that ex-post, there are around 2-5% of top performing UK and US equity mutual funds
which genuinely outperform their benchmarkswhereas around 20-40% of funds have genuinely
Spiegel.I.methew,Zhang Hong(feb2006) Improved Forecasting of
Alphas and mutual fund BetasThey shows that the combined use of an OLS and
Kalman filter model increases the number of funds with predictable out of sample alphas by about
60%. Overall, a strategy that uses very modest ex-ante filters to eliminate funds whose
parameters likely derive primarily from estimation errors produces an out of sample risk adjusted
return of over 4% per annum.
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Wermers.Russ (aug1999)mutual fund herding and the impact on stock
prices , they find much higher levels in trades of small stocks and in trading by growth-oriented
funds. Stocks that herds buy outperform stocks that they sell by four percent during the following
six months; this return difference is much more pronounced among small stocks. Our results are
consistent with mutual fund herding speeding the price-adjustment process.
,
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CHAPTER - 5
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RESEARCH METHODOLOGY
Research Objective
The present study has been undertaken with the object of examining, analyzing and inferring the
consumers perception about mutual investors which addresses the following issues.
Analyzing the awareness of mutual funds in Lucknow.
To find the awareness of HDFC MF products among investors.
Comparison among HDFC, Reliance and Tata on the basis of risk, return and portfolio.
Which investment option is most suitable to investors?
Research Method
A questionnaire is designed in such a way so as to acquire maximum mindset of a person with
reference to mutual funds and also what the person thinks about the alternative investment
options available in the market. Copies were served to brokers and walk-in customers of HDFC
mutual fund and private and public sector banks. In all around 200 was the sample size of the
research.The research methodology implemented in this research report primarily consists of
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personal interviews with those very investors in Lucknow city who invest in mutual funds as well
as other options such as shares, fixed deposits & insurance, etc. Interview was conducted in depth
to know about their investments why they prefer to choose that particular investment type only,
and are they satisfied with the returns they receive from their returns.
Sampling Procedure
In our study we have opted for judgmental sampling as we wanted to get feedback only from
those investors who are already investors into mutual funds.
Sample size
The sample size was kept as 200. This sample size was fair enough to achieve reliable results for
our study.
Sample unit
In this study, the sampling unit included only those people who are already investors in mutual
funds to get to get reliable and true results.
Data Collection:
Primary data
Primary data helped in the knowledge gathered from our sources. Primary data was collected by
means of:
Questionnaire
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Personal interviews
Telephonic interviews
Data provided by HDFC AMC
Primary data helped a lot in order to analyze the whole scenario and to take out the relevant data
from the data provided to us.
Secondary data
Secondary data provided the knowledge about the other investment options other than HDFC in
terms of facts and figures.
It is a data, which are arrived from the primary data and collected from the other various sources
also as follows-
Internet sites and newspapers and through the help of our office executives.
Tools used in data analysis:
Correlation
Regression
ANOVA test
Treynor ratio
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Sharpe ratio
CHAPTER - 6
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COMPARISON OF HDFC EQUITY FUND WITH
RELIANCE AND TATA
HDFC EQUITY FUND
Nature of scheme Open-ended scheme
Investment Objective To achieve capital appreciation
Fund Manager Mr. Prashant Jain
Inception date January 1, 1995
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41
Fund HDFC
Equity
Fund
Reliance
Equity
Fund
Tata Equity
Fund
S & P Nifty
April 2008 0.020 0.004 0.008 2.754
May 2008 -0.004 -0.053 -0.003 2.616
June 2008 -0.008 -0.006 0.054 -11.790
July 2008 -0.037 -0.041 -0.035 -7.752
August
2008
-0.040 -0.046 -0.042 7.016
September
2008
-0.049 -0.051 -0.048 -4.699
October
2008
-0.069 -0.063 -0.063 -26.983
November
2008
-0.070 -0.060 -0.060 -12.398
December
2008
-0.046 -0.044 -0.044 2.178
January
2009
-0.051 -0.053 -0.053 -3.010
February
2009
-0.053 -0.054 -0.54 -10.580
March 2009 -0.042 -0.044 -0.044 -7.670
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THE RELATIONSHIP OF THE NIFTY WITH HDFC ,
RELIANCE AND TATA EQUITY FUND-GROWTH PLAN
WITH NIFTY
HYPOTHESIS
Ho: There is no significant relationship of the fund with nifty return.
Ha: There is a significant relationship of the selected fund with nifty return.
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Correlations
Hdfc equity fund nifty
hdfc equity fund Pearson Correlation 1 .516
Sig. (2-tailed) .086
N 12 12
Nifty Pearson Correlation .516 1
Sig. (2-tailed) .086
N 12 12
For HDFC Equity Fund the correlation comes to 51.6% when compared with nifty
and the significance comes to .086. So in my study i accept null hypothesis because
there is correlation OF HDFC equity fund with its benchmark that is nifty.
Correlations
reliance equity
fund nifty
reliance equity fund Pearson Correlation 1 .267
Sig. (2-tailed) .401
N 12 12
Nifty Pearson Correlation .267 1
Sig. (2-tailed) .401
N 12 12
For Reliance equity fund the correlation comes to 26.7% which is quite less
and the significance is very high that is 0.401. But we accept the null
hypothesis as there is correlation of reliance equity fund with its benchmark
that is nifty.
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Correlations
Tata equity fund nifty
Tata equity fund Pearson Correlation 1 .214
Sig. (2-tailed) .505
N 12 12
Nifty Pearson Correlation .214 1
Sig. (2-tailed) .505
N 12 12
For Tata equity fund the correlation comes to very low that is 21.4% and the
significance figure is also too less that is 0.505. We accept the null hypothesis
as there is correlation of Tata equity fund with its benchmark that is nifty
TATA GROWTH FUND
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Nature of scheme Open-ended growth scheme
Investment Objective Aims to provide a vehicle to investors for generation of long
term capital appreciation
Fund Manager Mr. Mahendra Jajoo
Inception date July 1,1994
45
Months HDFC Growth
Fund
Reliance
Growth Fund
Tata Growth
Fund
Sensex
April 2008 -0.046 0.004 .006 9.986
May 2008 -0.056 -0.004 -0.004 -5.174
June 2008 -0.053 -0.009 -0.008 -19.839
July 2008 -0.039 -0.003 -0.005 6.431
August 2008 -0.046 -0.001 -0.001 1.444
September
2008
-0.049 -0.007 -0.005 -12.443
October 2008 -0.060 -0.013 -0.010 -27.299
November
2008
-0.083 -0.008 -0.007 -7.369
December 2008 -0.025 -0.006 0.005 5.921
January 2009 4.219 -0.006 -0.005 -3.480
February 2009 -0.050 -0.002 -0.002 -8.780
March 2009 -0.047 -0.042 -0.043 -6.340
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THE RELATIONSHIP OF THE NIFTY WITH HDFC ,
RELIANCE AND TATA GROWTH FUND-GROWTH PLAN
WITH NIFTY
HYPOTHESIS
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Ho: There is no significant relationship of the fund with nifty return.
Ha: There is a significant relationship of the selected fund with nifty return.
HDFC GROWTH FUND WITH NIFTY.
Correlations
hdfc growth fund sensex
hdfc growth fund Pearson Correlation 1 .066
Sig. (2-tailed) .838
N 12 12
Sensex Pearson Correlation .066 1Sig. (2-tailed) .838
N 12 12
For HDFC Equity Fund the correlation comes to 6.6% when compared with
sense which is very less and the significance comes to .838. So in our study we
accept null hypothesis because there is correlation OF HDFC growth fund
with its benchmark that is sense.
RELIANCE GROWTH FUND WITH SENSEX.
Correlations
Reliance growth
fund sense
reliance growth fund Pearson Correlation 1 .313
Sig. (2-tailed) .321
N 12 12
Sensex Pearson Correlation .313 1
Sig. (2-tailed) .321
N 12 12
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For Reliance growth fund the correlation comes to 31.3% which is quite less
and the significance is very high that is 0.401. But we accept the null
hypothesis as there is correlation of reliance equity fund with its benchmark
that is nifty.
Correlations
Tata growth fund sense
Tata growth fund Pearson Correlation 1 .402
Sig. (2-tailed) .196
N 12 12Sensex Pearson Correlation .402 1
Sig. (2-tailed) .196
N 12 12
For Tata growth fund the correlation comes to very low that is 40.2% and the
significance figure is also too less that is 0.196. We accept the null hypothesis as
there is correlation of Tata growth fund with its benchmark that is sense
ONE WAY ANOVA TABLE
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ANOVA
Sum of Squares do Mean Square F Sig.
hdfc growth fund Between Groups 16.710 11 1.519 . .
Within Groups .000 0 .
Total 16.710 11
reliance growth fund Between Groups .001 11 .000 . .
Within Groups .000 0 .
Total .001 11
Tata growth fund Between Groups .002 11 .000 . .
Within Groups .000 0 .
Total .002 11
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TAX SAVING FUNDS
Tax-saving fund (also referred to as Equity-Linked Savings Scheme) is a
diversified equity which offers tax benefits. However unlike typical diversified
equity funds, they are subject to a mandatory 3-Yr lock-in period. From the tax-
planning stand-point, the biggest advantage offered by tax-saving funds is the
opportunity to invest in sync with one's risk appetite. Investments for the purpose
of tax-saving are no different from conventional investments and the principle of
investing in tune with the risk appetite is equally applicable.
Tax-saving funds are similar to diversified equity funds in terms of risk profile i.e.
they are high risk - high return investments. Investors with a flair for instruments
of the aforesaid variety would approve of tax-saving funds.
Investing in equities should always be conducted with a long-term horizon; it is over this
time frame that equities have the potential to truly unlock their value and outperform
other comparable assets. Tax-saving funds (courtesy the mandatory lock-in period)
propagate this cause. The fund manager is not bothered by factors like the fund's
performance over shorter time frames or redemption pressures (which the fund manager
of a conventional diversified equity fund is subject to) and can go about doing his job
with a long-term perspective. From the investors' perspective, tax-saving funds instill a
degree of discipline in the investment activity
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COMPARISON OF HDFC TAX SAVER FUND
WITH RELIANCE AND TATA
HDFC TAX SAVER FUND
Nature of scheme Open-ended Equity Linked Savings Scheme with a lock-
in period of 3 years.
Investment objective To achieve long term growth of capital.
Fund Manager Mr. Vinay Kulkarni
Inception date March 31, 1996
RELIANCE TAX SAVER FUND
Nature of scheme Open-ended Equity Linked Saving Scheme
Investment objective To generate long-term capital appreciation.
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Fund Manager Ashwani Kumar
Inception date Sep 22, 2005
TATA TAX SAVER FUND
Nature of scheme Open-ended Equity Linked Saving Scheme
Investment objective To generate long-term capital appreciation.
Fund Manager Mr. Mahendra Jajoo
Inception date March 31, 1996
Months HDFC Tax
Saver Fund
Reliance Tax
Saver Fund
Tata Tax Saver
Fund
S & P Nifty
April 2008 -0.046 0.004 -0.044 2.753
May 2008 -0.056 0.002 -0.051 2.615
June 2008 -0.052 0.009 -0.049 -11.799
July 2008 -0.039 0.003 -0.039 -7.752
August 2008 -0.046 0.007 -0.046 7.015
September
2008
-0.048 0.003 -0.050 -4.698
October 2008 -0.014 0.010 -0.063 -26.983
November 2008 -0.044 0.002 -0.055 -12.397
December 2008 -0.041 0.003 -0.039 2.177
January 2009 -0.056 0.002 -0.048 -3.010
February 2009 -0.054 0.002 -0.050 -10.580
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March 2009 -0.043 0.004 -0.044 -7.670
THE RELATIONSHIP OF THE NIFTY WITH HDFC ,
RELIANCE AND TATA TAX SAVER FUND-GROWTH PLAN
WITH NIFTY
HYPOTHESIS
Ho: There is no significant relationship of the fund with nifty return.
Ha: There is a significant relationship of the selected fund with nifty return.
HDFC Tax saver fund with nifty.
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Correlations
hdfc TaxSaver
fund nifty
hdfc tax saver fund Pearson Correlation 1 -.602*
Sig. (2-tailed) .038
N 12 12
Nifty Pearson Correlation -.602 * 1
Sig. (2-tailed) .038
N 12 12
*. Correlation is significant at the 0.05 level (2-tailed).
For HDFC tax saver fund the correlation comes to 60.2% when compared
with nifty and the significance comes to .038. So in our study we accept null
hypothesis because there is correlation OF HDFC tax saver fund with its
benchmark that is nifty.
Reliance tax saver fund with nifty
Correlations
reliance tax saver
fund Nifty
reliance tax saver fund Pearson Correlation 1 .768**
Sig. (2-tailed) .004
N 12 12
Nifty Pearson Correlation .768 ** 1
Sig. (2-tailed) .004
N 12 12
**. Correlation is significant at the 0.01 level (2-tailed).
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For Tata tax saver fund the correlation comes to that is 68.1% and the
significance figure is 0.015. We accept the null hypothesis as there is
correlation of Tata tax saver fund with its benchmark that is nifty.
PERFORMANCE ANALYSIS BASED ON
TREYNOR RATIO
TREYNOR RATIO
A ratio developed by Jack Treynor that measures the returns earned in excess of that
which
could have been earned on a riskless investment per each unit of market risk.
In other words, the treynor ratio is a risk-adjusted measure of return based on a
systematic risk. It
is similar to the Sharpe ratio with the difference being that the treynor ratio uses beta as
the
measurement of volatility.
The treynor ratio is a method often used by mutual fund to evaluate
the
performance of their funds and compare it to the market performance, the underlying
philosophy
being that the fund shall be classified as an out performer if its treynor ratio comes to be
greater
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FUND HDFC Equity
Fund
Reliance
Equity Fund
Tata Equity
Fund
S & P Nifty
TREYNOR
RATIO
-0.51 -0.69 -0.82 -0.015
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FUND HDFC Growth
Fund
Reliance
Growth Fund
Tata Growth
Fund
TREYNOR
RATIO
-0.71 -0.87 -1.27
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PERFORMANCE ANALYSIS ON THE BASIS
OF SHARPES RATIO
The Sharpes Ratio
The Sharpe ratio is a single number which represents both the risk, and return inherent in
the fund. As is widely accepted, high returns are generally associated with a high degree
of volatility. The Sharpe ratio represents the tradeoff between risk and returns. At the
same time, it also factors in the desire to generate returns, which are higher than risk-free
returns.
Mathematically, the Sharpe ratio is the returns generated over the risk free rate, per unit
of risk. Risk in this case is taken to be the funds standard deviation. A higher Sharpe
ratio is therefore better as it represents a higher return generated per unit of risk.
The definition of the Sharpe ratio is :
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S(x) = (Rx Rf)/ std dev(X)
X= investment
Rx = average annual rate of return of X
Rf= best available rate of return of a risk free security (i.e. cash)
Std dev (X) = standard deviation of Rx
The Sharpe Ratio is a direct measure of reward-to-risk.
FUND HDFC Equity Reliance Equity Tata Equity
62
Fund HDFC Tax Saver
Fund
Reliance Tax
Saver Fund
Tata Tax Saver
Fund
Sharpe Ratio 0.83 0.72 0.77
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Fund Fund Fund
Sharpe Ratio -0.08 -0.12 -0.14
63
FUND HDFC Growth
Fund
Reliance
Growth Fund
Tata Growth
Fund
Sharpe Ratio -0.12 -0.14 -0.21
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ANALYSIS ON THE BASIS OF BETA
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BETA
Beta is a statistical tool, which gives you an idea of how a fund will move in relation to
the market. In other words, it is a statistical measure that shows how sensitive a fund is to
market moves. If the sense moves by 25%, a funds beta number will tell you whether the
funds returns will be more than this or less.
The beta value for an index itself is taken as 1. Beta depends on the index used to
calculate it but it bears no correlation with the movements in the funds. The R-Square
value shows how reliable the beta number is. It varies between 0 and 1. An R- squared
value of one indicates perfect correlation with the index. Thus, an index fund investing in
the Sensex should have an R-squared value of one when compared to the sense.
Fund HDFC
Equity
Fund
Reliance
Equity
Fund
Tata
Equity
Fund
S & P
Nifty
Beta 0.87 0.73 0.67 1
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Fund HDFC
Growth Fund
Reliance
Growth Fund
Tata Growth
Fund
Sensex
Beta 0.82 0.78 0.82 1
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Fund HDFC Tax
Saver Fund
Reliance Tax
Saver Fund
Tata Tax
Saver Fund
S & P Nifty
Beta 0.83 0.72 0.77 1
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CONSUMERS PERCEPTION TOWARDS MUTUAL
FUNDS IN CURRENT MARKET SCENARIO
RELATIONSHIP BETWEEN AGE OF AN INDIVIDUAL AND
FACTORS CONSIDERED WHILE INVESTING IN A MUTUAL
FUND BY MEANS OF CROSSTAB.
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Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * factors 200 100.0% 0 .0% 200 100.0%
age * factors Cross tabulation
Count
factors
Totalrisk
return on
investment time period tax benefits diversification
age 60 years 0 6 0 1 0 7
Total 28 118 14 24 16 200
The above case-processing summary shows that we have a sample
size of
200 and we had valid feedback of all the 200 samples. The age factors
cross
tabulation matrix shows the relationship between the age of the
individual
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and the factors that he considers while investing in a mutual fund.
The above table shows that for in the age group for below 18 years
there is
no person who considers risk before investing while 15 people look in
for
risk in the age group 20-35 years, 11 people take risk as a factor in 35-
50
years group. Only 2 people consider risk in the 50-60 years and no
one in
>60 years age group.
As far as return on investment is considered 2 people are in the 60 years age group.
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CROSSTABS
RELATIONSHIP BETWEEN AGE AND TIME PERIOD
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * time period 200 100.0% 0 .0% 200 100.0%
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age * time period Cross tabulation
Count
Time period
Total5 years
age 60 years 0 1 1 5 0 7
Total 4 27 46 114 9 200
The third factor considered is time period. For less than 18 years,
there is no
person who looks in for it. There are 10 people in the age group 20-35
years
who look in for time period as a factor.
Only three people correspond in the age 35-50 year and one in 50-60
years
but no one in greater than 60-year group.
Nobody looks in for tax benefit in less than 18 years age group. There
are 9
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people in the age group of 20-35 years, 10 in 35-50 years. 4 people
consider
tax benefit as an important factor in 50-60 year group and only one in
greater than 60-year age group.
Now considering the relationship between age & time period a person
looks
in for before investing in a MF scheme.
There is only one person who would like to invest for less than 6
months and
three people in the age group 20-35 years. Whereas there is no case in
35-50,
50-60 and >60 years respectively.
Considering this the maximum number is seen in age group 20-30
years with
a time period of 3-5 years.
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CROSSTABS
RELATIONSHIP BETWEEN AGE AND INVESTMENT MODE
age * investment mode Cross tabulation
Count
Investment mode
Totalequity market fixed deposits savings account insurance mutual funds
age 60 years 1 0 3 0 3 7
Total 54 32 20 69 200
From the above table we can analyze that investors lying in the age
group of
20-35 years prefer mutual funds as their major mode of investment.
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CROSSTABS
RELATIONSHIP BETWEEN AGE AND PERCEPTION
THEORY.
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * perception 200 100.0% 0 .0% 200 100.0%
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age * perception Cross tabulation
Count
perception
Total
vehicle to pool
money from
investors in a
basket of
securities by a
professional
manager
invest money by
a mutually
cooperative
group
high returns with
moderate risk
safe vehicle for
investment
purposes
age 60 years 5 2 0 0 7
Total 102 34 44 20 200
From the above table we can analyze that investors lying in the age group of 20-
35 regard
mutual funds as a vehicle to pool money from investors in a basket of securities
by a
professional manager.
CROSSTABS
RELATIONSHIP BETWEEN AGE AND FACTORS
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Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * factors 200 100.0% 0 .0% 200 100.0%
age * factors Cross tabulation
Count
Factors
TotalRisk
return on
investment time period tax benefits diversification
age 60 years 0 6 0 1 0 7
Total 28 118 14 24 16 200
From the above table we can analyze that investors lying in the age group of 20-
35 years
regard return on investment as the major factor for investing in mutual funds.
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CROSSTABS
RELATIONSHIP BETWEEN AGE AND SCHEME OPTION
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * schemes 200 100.0% 0 .0% 200 100.0%
age * schemes Cross tabulation
Count
Schemes
Total
open ended
scheme
close ended
scheme both
age 60 years 4 0 3 7
Total 90 10 100 200
From the above table we can analyze that investors lying in the age group of 20-35 years
consider
open ended scheme as the better option for investment.
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Crosstabs
ANNUAL INCOME AND FACTORS
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * factors 200 100.0% 0 .0% 200 100.0%
annual income * factors Cross tabulation
Count
factors
TotalRisk
return on
investment time period tax benefits diversification
annual income upto1 lakh 3 12 2 1 1 19
1-2 lakh 0 14 1 3 1 19
2-3 lakh 7 15 2 6 5 35
3-4 lakh 14 46 6 8 6 80
>4 lakh 4 31 3 6 3 47
Total 28 118 14 24 16 200
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From the above table we can analyze that all the investors falling in the income bracket
from
below 1 lakh-above 4 lakh consider return on investment as a better factor while
investing in a
mutual fund.
ANNUAL INCOME AND SCHEME OPTION
Crosstabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * scheme option 200 100.0% 0 .0% 200 100.0%
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annual income * scheme option Cross tabulation
Count
Scheme option
TotalGrowth dividend-payout
dividend-
reinvestment
Annual income upto1 lakh 16 3 0 19
1-2 lakh 13 5 1 19
2-3 lakh 18 14 3 35
3-4 lakh 55 22 3 80
>4 lakh 27 14 6 47
Total 129 58 13 200
In the above table we can analyze that all the investors falling in all the income brackets
consider
growth option as a scheme option to invest in mutual funds.
ANNUAL INCOME AND SCHEME
Crosstabs
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Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * schemes 200 100.0% 0 .0% 200 100.0%
open ended
scheme
close ended
scheme Both Total
Annual income upto1 lakh 11 0 8 19
1-2 lakh 13 2 4 19
2-3 lakh 21 3 12 35
3-4 lakh 34 5 41 80
>4 lakh 11 0 35 47
Total 90 10 100 200
From the above table we can analyze that customers falling in the 3-4 lakh income
bracket prefer
open-ended scheme as well as closed ended schemes to invest in mutual funds.
Crosstabs
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Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * time period 200 100.0% 0 .0% 200 100.0%
annual income * time period Cross tabulation
Count
Time period
Total5 years
Annual income upto1 lakh 2 5 7 5 0 19
1-2 lakh 0 8 3 6 2 19
2-3 lakh 2 4 9 20 0 35
3-4 lakh 0 9 18 51 2 80
>4 lakh 0 1 9 32 5 47
Total 4 27 46 114 9 200
From the given table we can analyze that major investors prefer 3-5 years time period to
invest in
mutual funds. Secondly 1-3 years time period for investments.
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ANNUAL INCOME AND FACTORS
Crosstabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * factors 200 100.0% 0 .0% 200 100.0%
annual income * factors Cross tabulation
Count
factors
TotalRisk
return on
investment time period tax benefits diversification
annual income upto1 lakh 3 12 2 1 1 19
1-2 lakh 0 14 1 3 1 192-3 lakh 7 15 2 6 5 35
3-4 lakh 14 46 6 8 6 80
>4 lakh 4 31 3 6 3 47
Total 28 118 14 24 16 200
From the given table we can analyze that investors primarily focus on return on
investment,
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secondly risk.
ANNUAL INCOME AND PERCEPTION
Crosstabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
annual income * perception 200 100.0% 0 .0% 200 100.0%
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annual income * perception Cross tabulation
Count
Perception
Total
vehicle to pool
money from
investors in a
basket of
securities by a
professional
manager
invest money by
a mutually
cooperative
group
high
returns with
moderate risk
safe vehicle for
investment
purposes
annual income upto1 lakh 6 6 5 2 19
1-2 lakh 8 4 5 2 19
2-3 lakh 19 5 6 5 35
3-4 lakh 38 14 19 9 80
>4 lakh 31 5 9 2 47
Total 102 34 44 20 200
From the given table, we can analyze that major investors think that a mutual fund is a
vehicle to pool money from investors in a basket of securities by a professional manage
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CHAPTER - 7
PROBLEM FACED BY ME
During the two months learning experience, we came across several problems which
dealing with prospective investors, as we made efforts to transform their wrong
perspective about MFs which unfortunately were a result of lack of information, &
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knowledge about this investment avenue.
A detailed account of the problem faced by us is mentioned here
under
1) The misconception that MFs are all about shares equity
marketing-
This was probably the most difficult thing to explain to prospective investors that MFs
are not all about equity markets. It was an experience education them about the various
avenues MFs
invested in, right from debt market, to call money & sovereign papers.
2) Misconception of all MF scheme being risk oriented
Yet another huge misconception that today exists in potential investors is that all scheme
offered by MF are high risk oriented, thus it was again quite an experience explaining &
informing them about several products available which cater to the risk appetite of
investors across the board depending on the investors risk profile.
3) Comparison with governments assured return schemes & other
assured return avenues-
The sales calls that we made had one thing in common peoples expectation for assured
returns & their knacks of comparing MFs with government offered schemes like PPF,
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IVP, KVP, etc and since MFs do not offer assured returns it was tough task convincing
investors that in todays
context assured returns are even more risk oriented propositions because of credit risk-
and even more risk oriented propositions because of credit risk and further convincing
them of the benefits of anytime liquidity offered by MFs which other investment
avenues did not offer.
FINDINGS
Inthe first part of our project we have compared the performance of HDFC Mutual fund
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with other mutual funds.
In that we have compared the performance of HDFC Equity fund with equity schemes of
other mutual funds. Secondly performance of HDFC Growth Fund with Growth Schemes
of other mutual funds. Then HDFC Tax Saver Fund with tax savings schemes of other
mutual funds.
For the analysis of first part we took Sharpe ratio, treynor ratio, beta coefficients as
our tools to measure volatility of the schemes.
Secondly we calculated correlations coefficients between schemes of mutual funds with
their benchmark indices to evaluate the performance of schemes using SPSS Software.
In the second part of our project we constructed a questionnaire and took a sample of
200 and tried to find out the reasons about their perception towards investing in
mutual fund.
For the analysis of this part, we took the help of SPSS Software. In that we constructed
cross
tables to measure consumer perception with different characteristics.
Then we used discriminate analysis for categorical study of risk(1) and non-risk(2) with
other
independent variables to study consumer perception about mutual fund investments.
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SUGGESTIONS:
1. Mutual Funds should maintain its quality of minimum risk for attracting
large investment.
2. With the booming economy here is a need to provide proper knowledge
about mutual funds so that investors invest easily.
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3. Promotion efforts can increase the selling of mutual fund schemes,
therefore these must be done timely & wisely.
CONCLUSION
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Mutual funds have been a growth industry, and more and more investors have
become
mutual fund owners over the years. This reports all the sides of the issue and
compares
some of the equity schemes of HDFC Mutual Fund with Reliance and Tata. It
focuses on
a more objective approach to one of the most important decisions people make is
how to
invest their money appropriately.
On the basis of the study undertaken by us and the data that was collected by us
and thus
analyzed it was found that people prefer to invest in mutual funds because of
liquidity ,
tax benefits and for less amount of risk as compared to investing in the equity
market.
Since the concept of mutual fund is not new most of the people have awareness
about it.
The investor of HDFC mutual fund have great reliability on it because of the
companys
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good performance and its good brand image.
At last it can be concluded that mutual fund is an ideal investment vehicle for
todays
complex and modern scenario
BIBLIOGRAPHY
www.ho.fund.com
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www.bse.com
www.nseindia.com
www.moneycontrol.com
Kundkar.nagesh(marketing research)
JOURNALS
Kothari.s.p, (aug1997) Evaluating mutual fund Performance
Hubbard.gellen, coates.C.jhon (aug2007) Competition in
the mutual fund Industry: Evidence and Implications for
Policy
Kothari.S.P, warner.B.jerold (aug1997) Evaluating
mutual fund Performance
Khorana.ajay, servais.henri,(july2004) Conflicts of
Interest and Competition in the mutul fund Industry
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APPENDIX
QUESTIONNAIRE
CONSUMERS PERCEPTION TOWARDS INVESTING IN
MUTUAL FUND IN CURRENT MARKET SCENARIO
Sample Characteristics :
Name:
Gender : Male ( ) Female ( )
Occupation:
Contact number:
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1. What is your age ?
(a) < 18 years (b) 20-35 years (c) 35-50 years (d) 50-60 years (e) > 60
years
2. What is your annual income?
(a) < Rs. 1 lakhs (b) 1-2 lakhs (c) 2-3 lakhs (d) 3-4 lakhs (e) > 4 lakhs
3. Your mode of major investment of savings.
(a) Equity market (b) Fixed deposits (c) Savings a/c (d) Insurance (e) Mutual
Funds
4. What is your perception about Mutual funds?
(a) A vehicle to pool money from investors in a basket of securities by a professional
manager.
(b) Invest the money by a mutually co-operative group.
(c) High returns with moderate risk.
(d) Safe vehicle for investment purposes.
5. Which factors do you consider while investing in mutual fund?
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(a) Risk (b) Return on Investment (c) Time period (d) Tax benefits
(e) Diversification
6. Time frame you look in while investing in mutual fund.
(a) < 6months (b) 6months-1yr (c) 1-3yrs (d) 3-5 yrs (e) > 5 yrs
7. which type of mutual fund scheme would you like to invest in ?
(a) open-ended scheme (b) close-ended scheme (c) both
8. Which type of scheme option would you prefer investing in ?
(a) Growth (b) Dividend Payout (c) Dividend Reinvestment
Please rank the following statements on the basis of these graphic indications:
: Strongly agree
: Agree
: Neither agrees nor disagrees
: Disagree
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: Strongly disagree
9. Is investing in Mutual fund less risky as compared to other options available in the
market.
( ) ( ) ( ) ( ) ( )
10. are you satisfied with the return on investment from the mutual fund.
( ) ( ) ( ) ( ) ( )
11. Does brand name of a company affects your investment decision in any mutual fund.
( ) ( ) ( ) ( ) ( )
12. Tax benefits offered by various schemes of mutual funds affects your investment
decision.
( ) ( ) ( ) ( ) ( )
13. Systematic financial planning helps you in achieving your financial goals.
( ) ( ) ( ) ( ) ( )
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14. Is mutual fund a better medium of investment as compared to other modes.
( ) ( ) ( ) ( ) ( )
We are grateful for your contribution for filling up this Questionnaire.
Date: ________________