Download - Comparison Site Analysis V2
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Comparison websites in China analysis
• Business Model
• Main Player
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Business Model
Search engine VS. Publisher
Product Search engine- shows photographs of relevant products. Searches can be restricted by price, type of good, and retailer.
Pure product search engine- Not directly or indirectly dealing with agency or online retailer.
They offer it as a service to bring more traffic from shoppers.
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Retailer
Compare price
Google’s Ads
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Publisher
Compare price
Main comparison publisher in USNot directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
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PublisherRetailer
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• Cashback
Publisher
CPS deal via cashback
Big issue of this way
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Chinese Publisher60-80% of comparison sites use cashback to hook people attention in China, even online payment firm do the same thing.
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China Publisher
Feb 2008 Dangdang made a announce that don’t allow cashback any longer for CPS after amazon China changed its policy for cashback.
Cashback abuse brings a great number of online shoppers making orders via publishers’ instead of official site.