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The
comparativestudy
betweenShoppers Stop
and
Westside
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Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting
scalable and profitable retail models across various categories and formats.
Traditional markets are making way for departmental stores, hypermarkets,
supermarkets and specialty stores.
The modern malls cater to shopping, entertainment and food, all under one
roof.
The growth in mall space has been over ten fold in four years: from
About 6 million square feet in 2007 to 48 million square feet in 2011.
The Indian Retail market is estimated to be worth around Rs.12, 00,000 cr.
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Since its inception in 1991, Shoppers Stop Ltd., which was foundedby the K Raheja Corp. Group (Chandru L Raheja Group), one of the
leading players in the country in the business of real estate
development and hotels, has been offering premium and luxury
value for the entire family. Its first store was in Andheri, Mumbai.
Shoppers Stop Ltd has been awarded "the Hall of Fame" and won"the Emerging Market Retailer of the Year Award", by World Retail
Congress at Barcelona. Shoppers Stop is listed on the BSE. With thelaunch of the Navi Mumbai departmental store.
Shoppers Stop has 27 stores in 12 cities in India. Shoppers Stop Ltd. has metamorphosed from being a chain of retail
stores to emerging as a Fashion & Lifestyle destination, which now
includes retail concepts such as bookstores, cafs and high-end
lifestyle merchandise for the growing affluent middle class in India.
Today, its name is synonymous with superior quality product,
services and above all, an international shopping experience.
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Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began byoperating a chain of department stores under the name ShoppersStop in India.
Currently Shoppers Stop has twenty seven (27) stores across the country and three storesunder the name Home Stop.
Shoppers Stop has also begun operating a number of speciality stores, namely CrosswordBookstores, Mothercare, Brio, Desi Caf, Arcelia.
Shoppers Stop retails a range of branded apparel and private label under the followingcategories of apparel, footwear, fashion jewellery, leather products, accessories and homeproducts.
These are complemented by cafe, food, entertainment, personal care and various beautyrelated services.
Shoppers Stop launched its e-store with delivery across major cities in India.
The website retails all the products available at Shoppers Stop stores, including apparel,cosmetics and accessories.
Store
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Products
Shoppers Stop retails products of domestic and internationalbrands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony,
Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel.
Shoppers Stop retails merchandise under its own labels, such as
STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein,Acropolis etc. The company also licensees for Austin Reed
(London), an international brand, whos men's and women's
outerwear are retailed in India exclusively through the chain.
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SWOT Analysis
Strengths Variety Range Different Brands Low risk
Good financial position Presence across
various segments
Weakness
Very high prices Less Schemes Less Discounts Competition from
standalone stores
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Threats
Government Policies
Entrance of New Players High attrition Lesser consumer spending Entry of foreign players Unorganized sector
Opportunities
Awareness about the brands Quality Youngsters Collaborate Private levels Enter new consumer goods
segments
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WESTSIDE
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Style, affordable prices, quality these are the factors that have shaped Westside's
success story in the retail fashion stores business.
Launched in 1998 in Bangalore, the Westside chain has, ever since, been setting the
standards for other fashion retailers to follow.
Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of
India's largest and fastest growing chains of retail stores.
The Westside stores have numerous departments to meet the varied shopping
needs of customers. These include Menswear, Womens wear, Kids wear, Footwear,Cosmetics, Perfumes and Handbags, Household Accessories, lingerie, and Gifts.
The company has already established 36 Westside departmental stores (measuring
15,000-30,000 square feet each) in Ahmedabad, Bangalore, Chennai, Delhi,
Gurgaon, Ghaziabad & Noida (to be considered as 1 city), Hyderabad, Indore, Jaipur,
Kolkata, Ludhiana, Lucknow, Mumbai, Mysore, Nagpur, Pune, Rajkot, Surat,Vadodara and Jammu.
The company hopes to expand rapidly with similar format stores that offer a fine
balance between style and price retailing.
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In a rapidly evolving retail scenario, Westside has carved a niche for its brand ofmerchandise creating a loyal following.
Currently, the company has 36 Westside stores measuring 15,000-30,000 square feeteach across 20 cities.
With a variety of designs and styles, everything at Westside is exclusively designed and
the merchandise ranges from stylized clothes, footwear and accessories for men, women
and children to well-coordinated table linens, artifacts, home accessories and furnishings.
Well designed interiors, sprawling space, prime locations and coffee shops enhance thecustomers shopping experience.
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SWOT Analysis of Westside
Strengths
Growing at the faster pace
Brand name of TATAs.
Good customer base.
Apparels are cheaper Attractive promotional schemes and heavy
discounts
Location advantage
Weakness
Not much product range for middle class Need some concessions from labor laws
Lack of differentiation
Poor inventory turns and stock availability
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Opportunities
Huge untapped market
Urbanization
Threats
Competition from organizedretail players
Competition from localretailers.
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Parking Facility:
Shoppers Stop has good parking
facility in comparison toWestside and also through
our visit it can be concluded
that customers are happier
with the parking facility ofShoppers Stop than
Westside.
Outside appeal:
In terms of outside appeal thatis facades windows etc.
definitely Westside scores
higher than Shoppers Stop.
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Sales Personnel:
Sales personnel of Shoppers Stop
seemed more attentive andfriendly to us than Westside.
Moving Space and arrangements:
There is lots of space for moving in
Westside in compare to
Shoppers Stop. Moving space in
Shoppers Stop seemed little
congested. But the
arrangements seemed more
organized in Shoppers Stop than
Westside. Different brands had
different section for customers
convenience whereas in
Westside it was not so.
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In Store advertisements:
In Shoppers Stop frequently you can hear ads and offers
through speakers. But this was less in case of Westside.Kids toys:
There is more variety of toys in Shoppers Stop than in
Westside.
Restroom:Each floor of Shoppers Stop contains at least one rest room
but that could not spot in Westside, though Westside had
sitting arrangements for their customers in each floor which
was not there in case of Shoppers Stop.Service Desk:
Both Shoppers Stop and Westside have at least one service
desk in their retail shops.
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Products:
As mentioned before the product
quality in shoppers stop ishigher than Westside. The
variety and assortment is
pretty good in shoppers stop.
The range of products
available is too good be itapparel or home furnishing or
accessories and thats
customers drive in especially
to shoppers stop and hence ithas been able to succeed in
standalone stores whereas
Westside usually is in a mall.
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Conclusion
From the aboveanalysis we can
conclude that in
spite of high prices
in Shoppers Stop
customers find
Shoppers Stop
ahead in terms of
services than
Westside. Westside
needs to work more
in their services to
be ahead in the
competition
market.
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