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CompanyLinnea Jacobsen
2. semester week 7 + 8: Online Marketing
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.Evaluating VI project!
Contract law
EXERCISE: Marketing law
Presentations
E-commerce
Billedkilde: Carla Arena på Flickr.com
Today
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TOOLBOX #1-
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Contract law
What is contract law?
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Contract law
Danish contract law = Offer & Acceptance
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Contract law
Accepance method:Oral orWritten
(Danish Law 1683, 5-1-1)
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Contract law
Oral = phone, physical meetingWritten = contract, email, handwritten
paper, conditions on a webpage
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Contract law
Acceptance of an offer can be timelimitted.
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Contract law
When do you write contract with your customer?
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Contract law
Litterature source:It og Medier – hvad siger loven,
chap. 2Susanne Mark & Bjarke Tinten,
2010
Contract example:http://www.startvaekst.dk/vhmidtjylland.dk/
konsulentaftalen
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Contract law
When do you make a businessplan?
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Contract law
Businessplan -For companies with CVR (Central Virksomheds Register)
number
English version: http://46h-wiki.wikispaces.com/INT2012F+-+Subject+Company
Original dk version: http://www.dr.dk/Undervisning/startselv/undersider/okonomi/okono
mi.htm
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Break
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TOOLBOX #2-
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What is marketing law?
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Contract law
Literature source:Introduction to Danish Marketing
Law, chap. 5Ulla Rosenkjær & Anne Gleerup,
2008(hand-out from the teacher)
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EXERCISE #1-
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exercise #1How does this companies follow the danish marketing
law?
Company: www.designdelicatessen.com
Litterature source:Introduction to Danish Marketing Law, chap. 5Ulla Rosenkjær & Anne Gleerup, 2008
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PRESENTATIONS #1-
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TOOLBOX #2-
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E-commerce LAW (EHL)
Important information:
NamePhysical adress of the company
Contact information (e-mail, postal adress)CVR
(EHL §7)
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E-commerce LAW (EHL)
Pre-order information and conditions:
Price, extra taxes or delivery expenses (EHL §8)Technical tools to correct order before it is send
(EHL §10)If the contract will available to customer (EHL §10)
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E-commerce LAW (EHL)
Which law?
An e-business outside of Denmark does not have to follow the Danish E-commerce law
–not even if the sale is directed to a Danish marked.
-unless it regards national order and security or the health of the Danish population
(EHL §4)
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E-commerce LAW (EHL)
Spam?
Any direct mail/telefax/sms/direct call send/made from a business (aimed for sales) without the
receivers permission is prohibited.
Fee = 10.000 d kr for 100 messanges
That means: newsletters are ok if the customers has agreed to receive them in connection to
other online sales.
(EHL §6)
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Contract law
Literature source:Introduction to Danish Marketing
Law, chap. 5Ulla Rosenkjær & Anne Gleerup,
2008(hand-out from the teacher)
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HOMEWORK-
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NEXT TIME
Themes:Social Media in organizations.
Read:Http://www.eiu.com/
site_info.aspinfo_name=2013&page=noads