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How Site Selectors Use GIS to Evaluate Communities
Smarter Software for Communities
May 6, 2014
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2Your Hosts
Ben WrightCEO,
Community Systems
Atlas Advertising
[email protected]/atlasad
Keith GendreauConsulting Manager,
Global Business ConsultingCushman & Wakefield
Guillermo MazierBusiness Development,
Community Systems
[email protected]/atlasad
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3Atlas Advertising’s Software Development Group is now Community Systems
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4Community Systems’ Atlas One Software Suite
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5Community Systems powers intelligent location decisions.
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6Who we work with
Community Systems serves over 4,000 communities in 43 states
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2 million unique user sessions per year on over 200 websites
Who we work with
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And 10,000 registered users.
Who we work with
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9This includes:
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Data, Technology, and Agency Partners this requires
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11About C&W Global Business Consulting
OFFICE INDUSTRIAL RETAIL
• Location strategy and site selection
• Facility network and inventory optimization (St. Onge Company)
• Incentive negotiation
• Facility design and operations improvement (St. Onge Company)
• 3PL advisory services (St. Onge Company)
• Market capacity Studies
• Customer behavior & trade area analysis
• Site analysis
• “Reverse” location study to create marketing interest for a proposed development
• Local and regional occupancy strategies
• Portfolio optimization and rationalization
• Labor and location strategies
• Incentive negotiations
• Workforce deployment optimization
Cushman & Wakefield Global Business Consulting helps clients solve complex challenges that reside at the intersection of business operations and real estate. The results we deliver reduce costs, improve operating efficiencies, and increase revenue for our clients.
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12Download the slides, listen to the video, continue the dialogue
• Continue the Conversation: – Follow us on Twitter: www.twitter.com/CommunitySys
• View and share the video with your colleagues: http://communitysys.com/News-Media/Webinars/Past-Webinars.aspx
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13Offer to Webinar Attendees:Get a free comprehensive assessment from Community Systems. This
assessment will include:
• If you currently have a GIS System, we will:– Review of your current GIS system relative to the benchmarks presented in this
webinar – Provide suggestions to improve performance and overall system value
• If you don’t currently have a GIS system, we will:– Review your website relative to content and features site selectors commonly
use– Recommend ways to improve your website using various elements of GIS
technology.
To receive an assessment, please chat “Assessment Please” into your chat window at any time in the presentation. We will follow up with you after the presentation.
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14Questions We Will Answer
1. What percentage of many EDO’s projects come from relationships with Site Selectors?
2. What information do EDO’s typically get asked for from Site Selectors?
3. What is going on in the world of Site Selection? What is changing?
4. What is the specific process of site selection?
5. What information do site selectors really need from you, and what will they get on their own?
6. When will they involve you in the process?
7. What can you do to improve your website and GIS content to serve site selectors better?
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15How Site Selectors Are Using GIS to Shorten the Location Evaluation Process:
What percentage of your EDO's current open projects have come from relationships
with Site Selectors?
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16Question:
What information are you most frequently asked to provide forSite Selectors?
(Enter answers in chat window)
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17Question:
Does your community currently have a GIS system?
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18Keith Gendreau
• Based in Minneapolis, MN
• Consulting Manager
• Geographer by Trade. Master’s Degree in Economic Development.
• Specializes in Location Strategy and Labor Analytics for Office and Industrial Projects
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What is going on in the world of Site Selection? What is changing?
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20Site Selection Trends• Human capital is the #1 challenge* facing CEOs.
• Labor is typically the largest cost line item on a company’s income statement.
• Thus, focusing only on real estate costs ignores the larger corporate agenda.
• C&W expects the supply demand mismatch in the U.S. to expand in the coming decade
IT’S EXPENSIVE & CRITICAL EXAMPLE LABOR AS A PERCENTAGE OF TOTAL OPERATING COSTS
* Source: CEO Challenge, 2014. The Conference Board
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21Site Selection Trends
• Manufacturing site selection is changing because the way we manufacture is changing.
• Proximity to customer demand.
• Proximity to innovation.
• Changes in energy sector supply and prices.
• Automation and robotization further increase efficiency and precision.
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What is the specific process of Site Selection?
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23Site Selection Approach
Q. What are the best types of properties for a proposed operation, where are they, and what tradeoffs do they present regarding one time and ongoing costs and conditions, incentives, and timeline?
A. C&W offers a Comprehensive Site Selection service that exhaustively screens and qualifies potential properties, categorizes them according to fit, and overlays the cost, conditions, and incentives differences a business would experience in each location at a detailed level.
BENEFITS INCLUDE:
•Operating cost savings of 20% to 30% versus non-optimal locations.
•Risk mitigation regarding implementation feasibility and timing, labor supply, construction requirements.
•Long-term cost avoidance on labor, utilities, and taxes.
•Reduction of capital outlay associated with a new facility.
•Confidence in meeting implementation timelines.
•Securing optimal government incentives.
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24Site Selection Approach
Supply Chain Analysis
Coordinated Sites and Building Inventory
Real Estate Due Diligence
Community and Labor Market Comparisons
Comparative Financial Analyses
Real Estate and Incentives Negotiations
KEY EVALUATIONS LEAD TO… OPTIMAL BUSINESS AND SITE SOLUTION
OPTIMALLOCATION
Business Case Development
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25How Projects Select (or Eliminate) Your Community
Early in the location screening process, third-party databases are used due to the volume of locations considered; not community web sites.
Provided by Cushman & Wakefield
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26Decision Support Data Sources and Tools
Geographic Information Systems (GIS) Mapping
Location specific wage database
Many others (e.g., EIA, Labor Relations Institute, Bureau of Labor Statistics, U.S. Department of Education, etc.)
Comprehensive demographic and segmentation database
Comprehensive Industry employment forecast , population mobility data
Cushman & Wakefield Global Business Consulting maintains the most up to date demographic databases and spatial analysis tools to execute projects.
Advanced spatial data processing
Provided by Cushman & Wakefield
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27Identifying Suitable Properties
2 RFI responses received and catalogued.1 Requirements translated to Request for Information (RFI) issued to search area.
3 Properties evaluated versus facility needs and grouped: Retain, Marginal, Eliminate. 4 Property inspections conducted to select
preferred sites. Clients typically attend.
Provided by Cushman & Wakefield
Identifying a comprehensive list of suitable properties involves brokers and economic developers.
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At what stage of your process do you involve an EDO?
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What is the first thing you do when contacting an EDO?
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What recommendations do you have for what EDO’s should have on
their websites?
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31General Website Essentials, Part 1
- Search engine appearance on key words. The most common phrases are:- [PLACE] Name- Economic development [PLACE]- Available sites/buildings [PLACE]- Site Selection [PLACE}
- Easy for user to circumnavigate.- Designed for single customer as opposed to multiple (effectiveness for any
one customer segment often diluted).- Site map (menu) reflecting the categories of information pertinent to location
selection, such as:
- Demographics, labor force, wages, training/education, major employers, new/expanding employers, downsized/closed employers, market proximity (regional map), transportation, utilities, environmental, taxes/incentives, establishing a business including permits, sites/buildings, quality-of-life.
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32General Website Essentials, Part 2
- “Contact Us” section with descriptive email, phone numbers and key staff.- Links to two “deep-dive” databases:
- Location information that follows national data standards recommended by the International Economic Development Council (IEDC). Consists of 24 statistical tables, each devoted to a location factor category. Reported at the county and where appropriate MSA level.
- Available site/building profiles with information recommended in the IEDC data standards.
- Provide links to other appropriate sites (e.g., Labor Office).- For marketing purposes, be sure your site is linked to any agency promoting
your area (e.g., tourism, chamber, newspaper, etc.).
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Recommended GIS Content on Economic Development Websites
Existing Building Critical Search (Property Filter) Fields
Location
Minimum & Maximum Square Feet
Minimum Clear Height & Column Spacing
Sale, Lease, Both
Building Type (i.e., Industrial, R&D, Commercial, etc.)
Specialty Feature (i.e., Call Center, Clean Room, Cold Storage, Data Center, etc.)
Zoning
Docks
Rail Served
Max Distance to: Interstate, 4-Laned Highway, Commercial Airport
Previous Use
LandCritical Search (Property Filter) Fields
Location
Minimum Acres
Maximum Acres
Site Zoning
Rail Proximity
Max Distance to:- Interstate
- 4-Laned Highway- Commercial Airport
Brownfield or Greenfield
Configuration & Dimensions
All Utilities On-Site
PROPERTY SEARCH FILTERS
Provided by Cushman & Wakefield
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Base Layer Menu
County and City Boundary
Streets
Airport Runways , Noise Contours, Property Lines
Subdivisions
Zoning & Parcel Boundaries
Water Features (e.g., rivers, ponds, marsh)
Forest / Preserved Areas
Flood Plain
Elevation (10 ft and 2 ft contours)
Future Land Use
Color Aerials Clearly Depicting Easements
Rail (yards, spurs, main lines)
Utilities (to the extent available)
Recommended GIS Content on E.D. WebsitesPROPERTY SPECIFIC INFORMATION
Provided by Cushman & Wakefield
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35Question:
Based on this presentation, what are the one or two things you would change about
or add to your GIS system?(Enter answers in chat window)
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36
Q+A
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37Announcing Atlas InSite, the Fastest Growing GIS System for ED in the United States, now for any budget
Features: • Property Database• Business Database• Data Maps• Communities Maps• Demographic reports
Pricing Configurations:• States and Large Regions
with existing websites• Smart Region/Smart City
Websites• Small Cities and Counties
Latest Feature: Integrated Prospect Proposals using GIS data
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38
Offer to Webinar Attendees:
Get a free comprehensive assessment from Atlas. This assessment will include:• If you currently have a GIS System, we will:
– Review of your current GIS system relative to the benchmarks presented in this webinar
– Provide suggestions to improve performance and overall system value • If you don’t currently have a GIS system, we will:
– Review your website relative to content and features site selectors commonly use
– Recommend ways to improve your website using various elements of GIS technology.
To receive an assessment, please chat “Assessment Please” into your chat window at any time in the presentation. We will follow up with you after the presentation.
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39Thank you and stay in touch!
Community Systems
1128 Grant Street
Denver, CO 80203
Contact: Ben Wright
t: 303.292.3300 x 210
www.Communitysys.com
Cushman & Wakefield
Keith Gendreau
Consulting Manager
Global Business Consulting