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COMMUNITY
ENGAGEMENT
(LG) BEST
PRACTICES
VINCE VERLAAN, PRINCIPAL, MODUS
IN DISCUSSION WITH KAMPLAN ADVISORY COMMITTEE
MAY 15, 2014
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ENGAGEMENT + FACILITATION
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IMPROVING HOW WE ENGAGE THE COMMUNITY
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ENGAGEMENT TOOLKIT
Interactive Display Boards Online and Kiosk Surveys TheatreSports
Graphic Facilitation Voting/Ranking Goal + Vision Generation
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MORE TOOLS
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WHAT IS DIGITAL
ENGAGEMENT?
Digital Engagement
is a mix of social
media, multimedia,
online apps, and
mobile apps that
support face-to-face
interactions.
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EDUCATION & POLICY
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WHAT WE DON’T WANT…
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AGENDA (EACH * DENOTES AN ACTIVITY)
Definitions Value, desired outcomes, benefits, risks
Examples Kamloops x3, OCP x3, objectives *
Principles IAP2 Values, Verlaan Principles
Continuum The Engagement Zone, “Your promise”
Core Practices Targets; Go To Them; Piggybacking
Process Design Funnel, phases, the weave, process maps
Input v Dialogue Cross-learning is key; audience identification *
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Why engage
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WHAT DO GOVERNMENTS
ENGAGE ON?
1. Governance: Showing accountability and transparency by explaining
and encouraging input on how the organization makes decisions, sets
priorities (funding), and measures success.
2. Policy Development & Delivery: Inviting input on an organization’s
new or current policies (including how these are to be developed and
implemented).
3. Service Responsiveness & Efficacy: Inviting feedback on how to
make services and programs more effective and responsive.
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Definition – Public participation
Public participation is when an organization reaches outside of itself to
seek the involvement of others in its decision-making processes.
Participants are generally those most likely to be affected by the matter
under consideration.
For elected and government officials, public participation is commonly
seen as a mechanism to support transparency and accountability.
It is more than giving information and receiving feedback:
it is a deliberate commitment that government makes to its public and
stakeholder groups to listen and to be influenced within expressed limits.
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Defining engagement
“The process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, or similar situations to address issues affecting the well-being of those people.”
“Involving more (and more diverse) people and their ideas in civic life and decision-making”
“Timely and meaningful citizen and
stakeholder involvement in civic priority
setting, decision-making, program
development, and service delivery”
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Desired Outcomes of CE (key)
1. A more thoughtful, forward-looking and responsive policy (because the
range of ideas gathered and issues addressed has been expanded)
2. More awareness of and support for resulting policy, its goals, and
strategies among citizens/stakeholders (because they were involved)
3. A greater understanding of the issues, trends and challenges that the local
government wants to address (and a better sense of the levers available)
4. More trust and legitimacy because City has behaved transparently and
managed to move ahead while addressing diverse perspectives
5. A stronger network of supporters to work with on implementation of this
and other policy initiatives (and more alignment with and between them)
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6. Helps meet rising citizen expectations of government transparency,
responsiveness, and efficiency.
7. Taps into community networks and allows you to coordinate for mutual
benefit; bringing more resources to bear on a challenge or opportunity.
8. Inclusion…empowerment…new leaders emerge.
9. Processes and projects support cross-learning among participants, allowing
them to step beyond their single-issue or perspective.
Exercise 1: Win a prize – best example of a larger shift in perspective/behaviour…
Vince’s example - MyPG improved trust and relevance of LG
Broader Benefits of CE *
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Some Risks and Challenges
Clear, consistent & timely communication
Asking the right questions….ones citizens can grasp
Jargon (technical/boring); enough info for informed input
Over-promising (expectations, resources, capacity)
How busy are you? How busy are citizens?
Presenting an organized and coherent image/function to participants
Falling into traditional formats and the “come to us” pattern
Ritualistic / hoop jumping rather than meaningful
The Usual Suspects (bullies / wedges)
Media who are used to telling conflict stories
Council politics and positioning (wildcard / election year?)
Role clarity (staff, council, committee, citizens)
Documentation and communication of findings
Responsiveness means you have to respond…
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The effectiveness of your
engagement will be driven
by the public’s perception
of its legitimacy – providing
them with an effective
opportunity for input.
Legitimacy
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KAMLOOPS SAFER SCHOOL TRAVEL PROGRAM
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KAMLOOPS PARKS MASTER PLAN
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Email lists Background report Farm Tour *
Website Social media Static Displays Roadshow - 23
TRU students Historical Timeline Open Houses
Surveys (consumers, producers, retailers)
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GIBSONS OCP UPDATE
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VICTORIA OCP
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CHALLENGES / FAILURES
Patullo Bridge - TransLink UVic - CARSA
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OBJECTIVES EXERCISE – 3 STEPS
1. Review objectives handout (think about what you want the process to achieve)
2. Silently, each pick the most important and least important to you and mark a few notes why
3. Discuss (not decide)
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The Core Values of Public Participation
IAP2 CANADA promotes a results-oriented
research agenda and use research to
support educational and advocacy goals.
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1. Public participation (P2) is based on the belief that those who are affected by a decision have a right to
be involved in the decision-making process.
2. P2 includes the promise that the public’s contribution will influence the decision.
3. P2 promotes sustainable decisions by recognizing and communicating the needs and interests of all
participants, including decision makers.
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The Core Values of Public Participation
IAP2 CANADA promotes a results-oriented
research agenda and use research to
support educational and advocacy goals.
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4. P2 seeks out and facilitates the involvement of those potentially affected by or interested in a
decision.
5. P2 seeks input from participants in designing how they participate.
6. P2 provides participants with the information they need to participate in a meaningful way.
7. P2 communicates to participants how their input affected the decision.
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THE IAP2 SPECTRUM
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THE IAP2 SPECTRUM
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VERLAAN PRINCIPLES (FOR LIVING UP TO THOSE VALUES)
Ensure early and ongoing engagement through awareness raising and
information sharing (increases the legitimacy of the process and maximizes
the utility of the input gained)
Move beyond the “usual suspects”, expand/diversify the people involved
(accesses fresh thinking and avoids being captured by narrow interests )
Support meaningful and informed input into decisions made as the project
progresses (shows responsiveness and builds momentum)
Match tools/formats for engagement to audiences sought and questions
being asked (recognizing that different people contribute in different ways)
Build capacity in engagement over time
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CORE PRACTICES 1. Set and meet ambitious overall participation targets (3% to 5% of the population
contributing ideas is our standard
2. Decide together which “harder-to-reach” audiences must be engaged and assign resources accordingly. Often a focus on youth.
3. Identify, connect with and work through existing community and stakeholder networks to build awareness of and drive participation in the project
4. Create a process map with project phases, and progress through the “funnel”
5. Go “to them”, engaging people where they live, work and play. “Piggyback” on existing venues/events to diversify input (saves time/money)
6. Mix “light touch” input mechanisms with “deep dive” formats
7. Use multiple input channels (so people can participate to the degree they wish to, and in the manner that suits them)
8. Balance face-to-face and digital formats to accommodate a range of participants
9. Review and analyze input and carefully, weaving findings into evolving policy
10. Share information actively and transparently, using project website, and diligently “closing the loop” with participants during each phase of the project
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FUNNEL AND
WEAVE
Phase 1
Phase 2
Phase 3
Phase 4
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PROCESS MAP – EXAMPLE 1
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PROCESS MAP – EXAMPLE 2
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INPUT V. DIALOGUE (DISCUSSION)
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AUDIENCE IDENTIFICATION EXERCISE
Review current stakeholder list (built for outreach)
Review flipchart #1 from Vince – 8 groups suggested
Each person has 3 votes – most important to engage
Consider, vote, discuss
Can also identify others to engage on 2nd flipchart
Will discuss here too
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ADDITIONAL D/E SLIDES IF NEEDED
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WHY ENGAGE WITH
DIGITAL TOOLS?
Relationships & Resource Efficiency
Risk
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EXAMPLE DIGITAL
ENGAGEMENT TOOLS
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EXAMPLE DIGITAL
ENGAGEMENT TOOLS
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EXAMPLE DIGITAL
ENGAGEMENT TOOLS
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EXAMPLE DIGITAL
ENGAGEMENT TOOLS
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EXAMPLE DIGITAL
ENGAGEMENT TOOLS