COMMUNITY ENGAGEMENT & COLLABORATION Getting the right people involved…
• Who are you? • Why are you here? • Do you currently volunteer?
Introductions
VANILLA ICE KNOWS BEST…
Collaboration • col·lab·o·ra·tion • kəˌlabəˈrāSHən/ • noun • 1. • the action of working with someone to produce or create
something. • "he wrote on art and architecture in collaboration
with John Betjeman" • 2. • traitorous cooperation with an enemy. • "he faces charges of collaboration"
With Whom to Collaborate? • Nonprofits • For-profits • Faith-based organizations • Schools and Universities • NGOs • Local Government • Land Banks • DDA/TIF/PSD/Assessment
Districts • Neighborhood
Organizations • Friends of Groups
• Parks Boards • Residents • Businesses • Elected Officials • Happy People • Angry People • Children • Adults • Rotary • Honor Societies and other
School Groups • Anyone Else Around
How to Collaborate?
• First, Create a plan! • Charettes • Community Visioning • Surveys • Focus Groups
How to Collaborate
• Be sure to invite and include EVERYONE! • Have refreshments • Have something for kids • Hold at multiple times • Hold in an accessible
and convenient location
How to Collaborate? • Market in a variety of ways • Social Media (ask for
shares) • Newsletters • Personal Asks • Earned Media & PSAs • Posters & Postcards • E-blasts • Mailing Lists • School Mailings
How to Collaborate?
• Decide on a project(s) and set priorities. • Low-hanging fruit • Able to quickly
accomplish • Have the volunteers • Have the funds • Have permission • Create a work plan
Work Plans • Include:
• Project Name • Objective • Specific Tasks • Amount of Time Required • Start and End Date • Person Assigned • Cost • Notes • Measurement of Success
Work Plans Old Town Main Street 2014 Work Plan Committee: Organization
Objective:Communicate
Project 1. Newsletter
Project Manager: Jamie Schriner-Hooper
Project Tasks Person Responsible Start Date End Date Hours Budget Comments Meet with Businesses on a regular (weekly) basis to gather stories and calendar items Warren 11/1/2013 ongoing 2 hours per week $0 Cover one block every week
Send out a note to committee to gather stories/solicit writers Jamie 1st of the month 5th of the month 1 hour per month $0
Write articles Warren/Meegan/volunteers 5th of the month 15th of the month 20 hours per month $0
Proof read all articles Jamie 15th of month 20th of the month 5 hours per month 0
Provide articles to interns to put in print format Jamie 20th of the month 21st of the month 1 hour per month $0
Layout articles in print format Design Interns 21st of the month 25th of the month 5 hours per month $0
Proof read printed newsletter Meegan 25th of the month 27th of the month 2 hours per month $0
Print newsletter Interns 28th of the month 29th of the month 2 hours per month $100 Annual cost
Deliver newsletters Committee 30th of the month 5th of the month 10 hours per month $0 Solicit information when delivering newsletters and deliver posters, etc. when needed
Totals: 0 $100 For printing costs for the year
Measurement of Success: Created a monthly, printed newsletter that was hand-delivered to businesses
YOU HAVE A PLAN, NOW WHAT?
• Michigan has more than 60,000 nonprofits • 26.3% of Michigan residents volunteer an average of 34.2
hours annually • People volunteer with the following preferences:
• Religious • Education • Social service
Working with Volunteers – Volunteering in Michigan
• Many volunteers are mismanaged • After a bad experience, 1/3 of volunteers won’t volunteer
for any organization the following year • Only half of Michigan’s nonprofits have regular volunteer
standards
Working with Volunteers – Volunteer Management
• Volunteers are not paid, but it should not cost them to volunteer
• Volunteers are not your employees • Engage and empower • Train, train and then train some more • Have a specific job for volunteers ready for them when
they arrive • Always, always, always have them sign a release form
Working with Volunteers – Things to remember
• Tell your story!
Volunteer Recruitment
• If you don’t ask people to get involved, they won’t.
Volunteer Recruitment
• Create a hot jobs list and advertise it • Websites • Social Media • Local Newspaper • E-blasts
Volunteer Recruitment
• Create partnerships with: • Schools (honor society and different
school groups) • Colleges • Corporations • Volunteer & Civic Groups (Kiwanis,
Rotary, Scouts) • Other organizations requiring
volunteers
Volunteer Recruitment
• Promote Volunteers! • Event Volunteer to • Committee Member to • Project Chair to • Board Member
Volunteer Retention
• Don’t assume their likes
Volunteer Retention
• Say thank you several times and several ways! • When they sign-up to volunteer • When they volunteer • After they volunteer • In public • In writing • With an event
Volunteer Retention
• There’s an appropriate job for everyone.
Volunteer Retention
• Not all volunteers are good volunteers.
Volunteer Retention
• Never ask a volunteer to do something you wouldn’t do.
Volunteer Retention
Group Exercise! • Form a group • Decide on a project • Determine the partners • Work Plan the project!
THANK YOU! Jamie Schriner-Hooper Executive Director, CEDAM [email protected] www.cedam.info