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IAEAInternational Atomic Energy Agency
Communication and Stakeholder
involvement in Radon issues
L-07
Communication channels:
Focus on the internet pages and social
media for engagement in radon issues
Prepared by Tanja Perko, SCK-CEN, Ivana Fojtikova, SURO
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For successful communication
you need to involve many communication channels,
selected based on stakeholders use in daily life
and your available resources.
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Objective
• To identify different communication channels for radon
issues.
• To learn communication specifics for each channel.
• To select the most appropriate channels for your
communication with stakeholders about radon issues.
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Your experiences with comm. channels?
• Which communication channels could you use in optimal
conditions?
• Which communication channels could you use in optimal
conditions?
• Why can you not use some of the channels?
Practice
Availabilities
Resources - limitations
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Communication channels
• Personal communication:
Radon days, Home-visits for groups or families, Lectures,
Info-evenings, Radon telephone line,
Informative discussion (e.g. with local authorities), …
• Informative material:
Brochures, Leaflets,
Advertisements (e.g. sponsoring public events)
• Mass Media:
Newspapers – magazines, Internet pages, TV documentary series,
Infotainment (e.g. Quiz)
• Social media channels:
Facebook, Twitter, Blog, Other social networking
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IAEA
Communication channels
• Personal communication:
Radon days, Home-visits for groups or families, Lectures,
Info-evenings, Radon telephone line,
Informative discussion (e.g. with local authorities), …
• Informative material:
Brochures, Leaflets,
Advertisements (e.g. sponsoring public events)
• Mass Media:
Newspapers – magazines, Internet pages, TV documentary series,
Infotainment (e.g. Quiz)
• Social media communication:
Facebook, Twitter, Blog, Other social networking
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Personal communication
Face to face communication
=
the most effective,
demanding and
time and costs consuming type of communication.
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How to do it?
• Identify place and time based on your stakeholders availabilities.
• Select people to communicate that are “culturally and geographically
close” to the area with radon problem.
• Train experts for public speaking.
• Don’t change main communicators during comm. campaign.
• Listen to people’s concerns.
• Resolve people’s concern.
• Admit uncertainties, problems …
• Develop responsible relationship.
Always add a personal touch.
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Personal communication and influence on trust
Empathy
and caring
50 %
Competence
, expertise
15-20%
Dedication,
commitment
15-20%
Honesty,
openness 15-
20%
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Communication channels
• Personal communication:
Radon days, Home-visits for groups or families, Lectures,
Info-evenings, Radon telephone line,
Informative discussion (e.g. with local authorities), …
• Informative material:
Brochures, Leaflets,
Advertisements (e.g. sponsoring public events) …
• Mass Media:
Newspapers – magazines, Internet pages, TV documentary series,
Infotainment (e.g. Quiz)
• Social media channels:
Facebook, Twitter, Blog, Other social networking
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How to do it?
• Identify knowledge, behaviour, needs and preferences of your
stakeholders to be addressed in the informative material.
• Adopt the explanation to a stakeholder level (e.g. for kids, parents,
construction workers…).
• Involve stakeholders in a development of the material.
• Distribute the material (the most expensive part).
• Update and improve the material after some time.
• Redistribution of the material.
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Poster Contest - http://takeactiononradon.illinois.edu/resources/contest
2011-12 1st place winner in IL-
Jacqueline R, 12, NE Illinois-Chicago
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IAEA
Communication channels
• Personal communication:
Radon days, Home-visits for groups or families, Lectures,
Info-evenings, Radon telephone line,
Informative discussion (e.g. with local authorities), …
• Informative material:
Brochures, Leaflets,
Advertisements (e.g. sponsoring public events)
• Media
Newspapers – magazines, Internet pages – radon websites,
TV documentary series, Infotainment (e.g. Quiz)
• Social media channels:
Facebook, Twitter, Blog, Other social networking
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Radon bulletin, Cz – periodical magazine
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Special issues
http://chemistry.about.com/od/elementquizcollection/l/blradonquiz.htm
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Social media
Requires proactive and
constant involvement,
continuation and
engagement.
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Radon on web pages
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Analysis
Availability of radon information;
Accessibility;
Stakeholder interaction;
Dialogue
• responsiveness,
• content / design for stakeholders
• stakeholders addressed,
Transparency/openness
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Good practice:Availability of radon information
Webpages of national and local authorities include radon related topics.
A special, dedicated radon internet page is developed at national level.
The internet page of the local community has a special radon sub-page.
Radon information is clearly identified and all information is collected on one sub-page.
The internet page includes outreach documents, such as brochures.
National and local radon webpages are cross-linked.
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Accessibility of radon informationcapability of making websites accessible to a wide array of possible stakeholders,
have equal access to information and functionality, regardless of their technical skills or possible disabilities
Accessibility by mobile devices
Personalized/customizable features
Broken links
?
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Results:Stakeholder interaction
An opportunity for stakeholder interaction by using new comm. toolsis rather a missed opportunity (n=163 www)
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Responsiveness“While it is important to have e-mail addresses available on websites, they serve no purpose unless someone actually reads and responds to
the messages received”
A response should be:
meaningful
provide at least a requested information.
address risk characteristics, for instance dread, controllability and familiarity.
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Content and design for different stakeholders groups
If stakeholders cannot figure out where can they find the information, and what kind of information is available on www, they become frustrated and quickly leave
engaging website should be user-friendly
and have a content that has an informational value and
design that has a presentational dimension with a special attention to
different stakeholder groups’ needs, capacities, interests.
A customized message should engage with the www visitors and turn them into an active stakeholder.
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
Results:Transparency and openness
www improve transparency and openness related to radon issues to a limited extent.
Tenders for labs for the radon analysisNational (draft) action radon plan Financial documents related to radon action plan The new BBS Directive Other national legislative documents A radon mapping planAnnouncement where the radon mitigation
activities are taking place
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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This project has received funding from the Euratom research and training programme 2014-2018 under grant agreement No 662287.
What we can learn from this studyfor better radon communication?
Internet has a great potential to increase stakeholder engagement in radon measurement and remediation actions.
This research showed that currently it is not being used to empower stakeholders to be involved in decision-making related to radon risks in radon prone areas or to empower citizens to make informed decisions related to radon risk reduction.
However, there are some good practices that authorities could follow.
Perko T. & Turcanu C. (Journal of Environmental Radioactivity, in submission., 2019)
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Conclusions
What communication channels could you use for your
communication about radon issues?
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Conclusions
What communication channels could you use for your
communication about radon issues?
For successful communication
you need to involve many communication channels,
selected based on stakeholders use in daily life
and your available resources