Communicating in the Social Space

Presented by Justin Foster

What is

Social Media?

Research & Survey• Smart phone v regular cell?

• How many on: Facebook? Twitter? LinkedIn?

• How often: daily, weekly, accidentally?

• Personal only v. personal/business use?

• Industry and peer usage?

• What inspired you to come?

• How many think this is still a fad?

How did we arrive here?

Social Trends• The Era of the Individual

• The Rise of Gen Y & Digital Natives

• No more business v. personal

Technology Adoption• 28% of US population has a DVR

• 272 million worldwide Social Networking users

• 40% of US cell phone users send text messages

• 65 million iPods sold in US by ‘09.

Democratization of Media• Fragmentation of media outlets

• Media business model in turmoil

• Return of the “citizen journalist”

The Perfect Storm

• Breakdown of traditional media

• Intense commoditization

• Access to technology

• Hyper-connected society

• Cheap and easy content.

What Does It Mean? • Old rules; new tools.

• Everyone is connected – or not.

• Transparency and authenticity are differentiators.

• We are all micro-brands.

• We are the media.

1:1 on a mass scale.

What is

Social Media?

6000 years of human behavior … with new

tools.

The Evolution1. Forums and message boards

2. Chat rooms and IM

3. Article commenting

4. Blogs

5. Social networking

6. Twitter

Web 2.0Definition – 2-way content; “Social Media”

> Social networking – Facebook, MySpace

> Social content – blogs, Twitter

> Social bookmarking – Delicious, StumbleUpon

> Social news – Digg, Newsvine

Startling Statistics• 300+% growth in 35-54 year old Facebook users.• 321 Million people on Facebook.• Feb 09 to April 09: 3 mill to 17 mill Twitter members• 1 billion page views of Twitter.• Average age on Facebook is 37.• Average age on Twitter is 42.• Fastest growing segment is women over 55.

Tricycle’s 5 Rules of Social Media

1. Social first; media second.

2. Person first; corporation second.

3. Keep it real.

4. Farming, not hunting.

5. Details matter.

3 Things to Do About It

1. Claim your real estate.

2. Don’t pee in the pool.

3. Be a storyteller.

Questions & Discussion

THANK YOU!Twitter: @brandmilitia

Facebook: /justinfoster

Personal blog: justinfoster.posterous.com

Company site: thetricycle.com