Download - Communicating in the professional world
Communicating in the professional world
Applied Business Writing and Communication
Asim Fayaz, BSc 2010
Who am I
Governance reform
What is the public sector? What are the problems? What are the reasons for those
problems?
Pick your battles!
Governance reform using ICT
Citizen feedback Driving license, property
registration, etc. Smart monitoring
Health, education, livestock and more
Capacity building
How to sell innovative ideas
Treat the citizen as a customer/consumer/client
Understand the citizen’s requirements
You can either… Serve an existing need Create a need and serve Make them realize what they need and
serve
How to sell innovative ideas Understand “your” client Help him/her figure out what he/she
wants What’s the objective? Information!
Availability Accessibility Usability Utility
Government/citizens/donors Companies/consumers/investors
How to sell innovative ideas
Prototyping Trial and errorLet the system fail – and evolve
Enya – Only time “Who can say where the road goes
Where the day flows, only time”
What sells best?
Demo! It’s
Live Personal Interactive Real
Murphy’s law
“Are we there yet?”
Short-term mindset Immediate returns – small wins Political climate“We’re not there yet… but we’re
getting there!”
TEDxLahore
The boons and banes of using Powerpoint
“But what can we do right now?”
Hangout with the right people Know the right professors Do well in your courses Take as many courses as possible
from other streams Join societies early – free trips! Find opportunities outside of LUMS Read – not just your Facebook
stream Talk to professionals