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Common GroundMaking Wellness Relevant
2017 IBI Annual Forum
March 27-29, 2017
Weston-St. Francis
San Francisco, CA
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City Commitment to Wellness
• Mayoral Proclamation:
• The City of San Francisco has made a strong
commitment to the wellness of all employees
• The SFMTA, via the bid process, partnered with
BackFirst to implement a wellness program for our 6,000
employees
• SFMTA Road to Fitness : The first comprehensive
wellness program for CCSF
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Layers of Challenges
• 60+ locations
throughout the City
• Unionized environment
• 24 / 7 operations
• Labor v. Management
• Participation barriers
• Cultural challenges
• No financial incentive
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Formula for Success
• Relevant + Motivate + Participate =
Wellness Culture
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How Progress Was Made
• Connecting with people, one employee at a
time
• Personal interaction and genuine engagement
• Innovative, flexible
• Relevant, effective services provided
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Resource Management
All employees are embraced as participants; however we choose to focus the majority of resources to those employees who need the most motivation and stand to benefit from participation more than others. Many older employees possess an average of three comorbidity factors, yet require more motivation to take the first steps on the Road to Fitness.
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Finger on the Pulse
• What works for us:• One on one interaction
• Personalized services
• Relevant offerings
• Innovative
• Program management expertise:• 50+ years of experience
• Bi-weekly strategy and status meetings
• Daily research and reconnaissance of trending topics
• Ongoing data evaluation
• Recently surpassed 50% penetration level
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Core Services
Comprehensive Health Risk Assessments Orthopedic Assessments
Glucose & Cholesterol Screening Nutritional Counseling
Informational Seminars Weight Loss Club
Walking Club Exercise Classes
Farm Fresh Cooking Demos Health Fairs
Worksite Exercise Centers Participation Incentives
Industry Experts Program monitoring & data management
We direct 80% of our services towards the 20% of employees who need it the most!
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Vetting information
Yes, there is “fake” wellness news
proliferating the internet! Wellness products
have become a multi-billion dollar revenue
source. Validation is as important as
relevance!
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Nutrition is the Foundation
• Transit Divisions: Snack Attack
• Road to Fitness staff eat their lunches
alongside employees in the Transit
Divisions– generate real conversations
regarding healthy eating
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Participants to Target
• 80/20 Rule
• All are welcome, some benefit more than
others..
– Our employee demographics
– Convenience factor: HealthStrong Mobile
– Some just need a nudge
– A few steps on the Road to Fitness change
change someone’s life
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Employee Feedback
• Workplace injuries have plummeted thanks to your assistance.
-Mike E., Rail Maintenance
• My primary care provider was impressed and surprised when I went to my yearly physical. My blood pressure is down to normal and my weight is down too. My doctor wants to thank you for my improvements health-wise.
–Glyna A., SVN
• I wanted to say thank you for having the digital blood pressure cuff available in the “Wellness Room” located on the 6th floor. It saved my life –Kathy B., SVN
• Chef Daniella has actually inspired me to begin cooking. This is a major activity and change for me. I have lived many decades without having to cook. Now, I am actually using her shopping list and beginning on my new journey and lifestyle. I look forward to delicious home cooked meals. Thank you for all your education and support. I believe that I am much healthier now thanks to the Road to Fitness programs. Always, a loyal fan of your program. -Rosa E., SVN
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Metrics
• Program participants: 3,078 employees
• Daily Employee Encounters
– 9,991 in 2016
• HRA’s: 1,838
– Transit Operators: 49%
– Mechanics: 20%
– Office workers: 27%
– Other 4%
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One-on-one HRA’s – 1,838 performed
0
10
20
30
40
50
60
Transit Operators Mechanics Office Other
P
E
R
C
E
N
T
A
G
E
HRA's by Job Classification
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Total Road to Fitness Participants by Year
1081
2059
3034
1 2 3
0
500
1000
1500
2000
2500
3000
3500
2014: 1,0812015: 2,0592016: 3,034
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Metrics
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
1 SVN
Cable Car
Flynn
Green
Kirkland
MME
Potrero
Presidio
Woods
Total Road to Fitness Participant Wellness Encounters: 21,340
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Wellness Message
• Make sure your program is relevant,
motivational and participatory!
• Screen your material carefully
• The ‘personal touch’ works
• Nutrition is the foundation of wellness
• Have fun!