Download - ComMetrics University radio show 23 - 2011 trendwatch: 3 trends for social media monitoring
ComMetrics
2008_06_16
ComMetrics UniversityCoffee Break Webinar Nr. 22
Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes
3 Tipps fuer Social Media Monitoring und ROI – 2011 Trends
3 tips for social media monitoring and ROI: trends for 2011
webinar video, slides & podcast at: http://university.commetrics.com/?p=1049
Blog post http://commetrics.com/?p=11254
Presented by:
http://My.ComMetrics.com - free blog benchmarking
http://info.cytrap.eu/?p=134 social media trends 2011
http://info.cytrap.eu/?p=176
ComMetrics blog checklist 2011
Prof. Urs E. Gattiker , Ph.D.
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management, beat their competition, and close more business.
2010_11_30
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_ check out http://My.ComMetrics.com
2010_11_10
ComMetrics Blog Impact index:
==> http://howto.commetrics.com/?page_id=16
a composite index based on several mezzo indices including the ComMetrics Health Check, ComMetrics Footprintand more
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Swissinfo.ch
versus sf.tv
#1 convince federal gov. to keep paying Sfr. 25mio / yr
Challenge sf.tv = 2 mio unique visitors / 6.7 x each month vs.
swissinfo.ch 971,000 /2.6 x each month
Strategy: cut shortwave radio, use Internet – provide good infos
about world affairs, refugees, etc. Investigative news
2010_11_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Swissinfo.ch
versus sf.tv
#1 convince federal gov. to keep paying Sfr. 25mio / yr
Challenge
Strategy: cut shortwave radio, use Internet – provide good infos
about world affairs, refugees, etc. Investigative news
Solution re-define target audience = Swiss abroad, influencers,
tourists, business people, diplomats
re-define content – 9 languages Saudi human rights
2010_11_10
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_My objective is:
Have you walk away with a clear understanding that
- purpose drives what you measure
- without proper theory – measurement is probably wrong
- Specific, Manageable, Actionable, Relevant, Trending - SMART metrics =
taking action
Best, talk to us – We can help
2010_11_30
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
ComMetrics
_3 Why it matters – 3 gold nuggets for today
1 What is the objective
2 Should we measure pageviews, bounce rate?
3 Smart (Specific, Manageable, Actionable, Relevant, Trending) metrics – live by it
http://university.commetrics.com/?p=1049
2010_11_30
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
ComMetrics
-difficult because how do you measure engagement?
=> operationalize (hours of volunteer work,
number of visits a month)
- are you after sales or customer contacts
- waiting for a table in a restaurant, reducing customer complaints,
2010_11_30
_1 What is objective
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 What should we measure - theory
- Point 1 – what is the purpose? Decides what we must measure
- bounce rate: or is it maybe the readers from other blogs or
- The Economist that spend
> 12 or more minutes reading
> 2 or so additional pages as well
70 more readers – 2 sign up for software as a service
- Download our latest book on measurement tips and tricks
http://Facebook.Gattiker.name (become a fan – go to EXCLUSIVE)
2010_11_30
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_3 SMART metrics
= taking action
- time reading on your site
- action – post comment on
site where we get hits
& people spend 13:45
minutes readon on our
blog
==> because our target
audience 2010_11_30
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_One last thing....
1 - define the purpose, what you want to accomplish
2 - measurement theory – am I measuring the right stuff – see point 1
3 – Smart metrics means taking action once the numbers are in
More infos: http://commetrics.com/?p=11254
2010_11_30
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
ComMetrics
2008_06_16
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Coffee Break Webinar Nr. 23
Tuesday December 14, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes
3 Tipps fuer Social Media Monitoring und ROI – 2011 Trends
3 tips for social media monitoring and ROI: trends for 2011
webinar video, slides & podcast at: http://university.commetrics.com/?p=1049
Blog post http://commetrics.com/?p=11254
Presented by:
Prof. Urs E. Gattiker , Ph.D.