Download - Commercializing industrial property
COMMERCIALIZING INDUSTRIAL PROPERTY
Dr. Amjad A. Shaikh (PhD)
Technology Transfer Consultant
Annecy, France
CONTENTS
What is IP commercialization
Commercialization process
Early stage support systems
IP protection
IP assessment
IP development
IP training
Contact
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IP COMMERCIALIZATION
IP (Industrial Property) refers to intangible property such asinventions, industrial designs, trademarks which can be protectedunder national and international intellectual property laws.
Commercialization is defined as process of moving an innovativeconcept from idea stage to market place (Siegel et al 1995)
It is not a simple linear process but a complex process involving manyactors in many capacities, the process requires skills such as productdevelopment, market assessment, finance, market strategy,manufacturing etc (Kathleen 2003)
This presentation specifically refers to patent as its principle source ofIndustrial Property.
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COMMERCIALIZATION PROCESS
Commercialization process maybe different in each organization but the basic principles are same.
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ResearchInvention Disclosure
IP Protection IP AssessmentIP
Development
Commercial route
(licensing or Spin off)
BARRIERS TO COMMERCIALIZATION
Lack of information
Lack of capacity
(human skills)
Lack of capital
Lack of understanding of local needs
High transaction
costs
Trade and policy
barriers
Institutional and structural
barriersRegulations
Environmental codes and standards
Technology challenges
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BARRIERS COULD BECOME POTENTIAL RISKS
If a concept or IP is committed for commercialization this barriers could become risk due to commitment of resources and time.
These risks should be identified and systematically evaluated so that the failure to commercialization could be averted at very early stage.
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EARLY STAGE SUPPORT
Early Stage Commercialization Support
IP Protection
IP Assessment
IP Development
IP Training
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ResearchInvention Disclosure
IP
Protection
IP Assessment
IP Development
Commercial route
(Licensing or Spin off)
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IP IDENTIFICATION
• IP policy is key as it sets rules for IP ownership, IP identification, Inventor obligations, Inventor Incentives for commercialization.
IP Policy
• IP Identification is first step in the commercialization process.
IP Identify
• Reactive and Proactive approach
• Proactive approach is to conduct disclosure scouting
Approach
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IP IDENTIFICATION
• Use combination of reactive and active approach.
Identification
• Set clear rules for IP ownership and incentives in IP policy.
Ownership
• Define criterion and develop capacity for processing IP.
Capacity
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IP PROTECTION
The objective of protecting IP is to encourage the creation of valuableideas and to protect them from being stolen.
Organizations differ in practice of protecting IP some follow highlyselective procedures and protect only after thorough market analysis.While some protects as long as the invention fulfills expectation ofpotential value.
They also differ on which inventions need to be protected and whichroute to go for their commercialization.
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DEVELOP IP PORTFOLIO
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2
50
150
2006 End 2012 End 2015
Annual Issued Patents
- Developing an IP
portfolio is a slow
process and
expensive !
- Set up budget
and define
targets.
ResearchInvention Disclosure
IP
Protection
IP Assessment
IP Development
Commercial route
(Licensing or Spin off)
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IP ASSESSMENT
• It allows technologies with more commercial potential to be developed in ways that enhance the chances of successful commercialization
Enhance
• It helps in deciding whether to continue developing the technology or continue resource in obtaining IP protection.
Decide
• It also helps in identifying what types of business and industries maybe interested in the technology.
Identify(C) AMJAD A SHAIKH 2013
Early evaluation system brings following advantages
EVALUATION
In General early technology evaluation is still considered as an artrather science, this is due to following factors
i. Technology is neither visible nor tangible
ii. Difficult to identify exact contents and scope
iii. Economic value cannot be rightly estimated and realized onlyafter it is commercialized to the market.
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EVALUATION METHODS
Among various evaluation methods intuitive judgment to complex option models are used and others such as
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1• SWOT Analysis
2• Market Opportunity Analysis
3• Business Plan
4
• STEP (Strategic Technology Evaluation Program)
ResearchInvention Disclosure
IP
Protection
IP Assessment
IP Development
Commercial route
(Licensing or Spin off)
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IP DEVELOPMENT
Initial IP assessment not only answers key questions on commercialpotential but also identifies the questions that need to be answered.
Proof of concept program is designed to obtain answers to thisquestions.
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PROOF OF CONCEPT (PoC)
The Proof of Concept awards are designed to provide financialsupport at the very early stages of developing a concept that mayhave commercial potential. The funding can be used, for example:
for developing a business plan,
market testing,
prototyping,
pilot testing etc
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A TYPICAL PoC SHOULD CONTAIN…
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Proposal
• A proposal guidelines, setting the criterion for selection of projects
Program
• Must include objectives, project duration and assessment procedures
Projects
• The project management team to supervise the progress
ResearchInvention Disclosure
IP
Protection
IP Assessment
IP Development
Commercial route
(Licensing or Spin off)
Training
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IP TRAINING
Creating awareness for IP rights and enhancing IP identification
Enhancing skill sets of researchers for entrepreneurial activities
Enhancing entrepreneurial experience of researcher
Instilling innovation culture in the organization
Enhancing industry – academic interaction in the commercializationprocess
Demystifying publication and patenting paradox (for AcademicOrganizations)
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IP TRAINING
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Seminar Lecture
Competition Mentor
Role playing exercises
FINAL WORDS
Innovation is more than developing technology that works, but rather understanding of how the technology meets a genuine market need.
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CONTACT:
Dr. Amjad A Shaikh (PhD)
Technology Transfer Consultant
Annecy, France
Email: [email protected]
IP Commercialization, Technology Licensing, Venture Support
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