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Come Blog with Us
An Introduction to Blogging
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Game Plan• What is a blog and how could it possibly
be used for academic purposes?
• Creating the blog.
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Distribution• Content is king, but…• Does distribution affect content?
– Book v Magazine– Radio v Television
• AM v FM v Satellite Radio• Network v Cable
– New Media v Traditional Media• Web Site (marketing/sales based)• E-mail / list-serve / spam•Blog / Podcast
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What is a blog???
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What is a blog???“An online journal which produces fame without wealth for pajama-clad scribes, known as bloggers, who write so well they don’t need editors and survive by eating ramen noodles and Tang powder from a spoon.”
-- From the Scrappleface blog(daily news satire site)
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How does a blog differ from…
A website: A good blog is interactive and frequently updated, unlike most websites
A chat room: A good blog maintains a conversation history, unlike most chat rooms
A bulletin board: A good blog is easy to read, unlike most bulletin boards
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Why blog?Real-time input from your audience
Create and maintain relationships
Have a dialogue with your audience
Build or enlarge authority
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Who’s Blogging?
• Higher Ed.• Corporate Blogging• Small Businesses• The Government• Attorneys• The Arts/Media
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Who’s Blogging?
Higher Ed - Students Higher Ed – MBA Admissions
http://adcomblog.wharton.upenn.edu/http://www.regent.edu/acad/schlaw/diary/home.html
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MYTHS• TIME CONSUMING
– Vary length of Posts – Burst / Chunk Writing / Planning• Difficult To Maintain
– Consistent vs. Daily Posting• Teen Diaries
– Credible Marketing Strategy • Destruction of Brand
– Personalization – Brand / Company• Number of Readers = SUCCESS
– Quality (Niche) More Important Than Quantity• Negative Customer Feedback
– Opportunity to Establish Stronger Relationships• Bloggers - Self-absorbed Ego Maniacs.
– Yes – Some! Others – Passion to share information.
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Creating the Blog
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What are blogmust-haves?
A name: A short name for your blog
A description: What is your blog about?
An about me: Who you are, what you do, and what you write about; transparency is key
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Create an Account
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Name your Blog
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Choose a Template
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Behold, Your Creation!
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Compose a Blog
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Publishing your Blog
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Thou Hast Blogged!
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How to focus my blog?
On subjects you’re knowledgeable about
On subjects of your experience
On subjects of your passion
On subjects that provoke discussions
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How often should I blog?(So, do you blog here often?)
1: Several times per dayo Most traffic and awareness
2: Several times per weeko Better than average traffic
3: Several times per montho Average traffic
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How do I get my blog discovered?
Make your blog your website front page
Be link promiscuous
Connect with bloggers directly
Promote your blog in email signatures
Comment on other blogs
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What voice should my blog use?
Your own.
Write:With honestyWith evidenceWith transparencyWith generosity
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The Inspirational Slide
Let us speak, though we show all our faults and weaknesses —
for it is a sign of strength to be weak, to know it, and out with it..." Herman Melville
• See “The Cluetrain Manifesto” http://www.cluetrain.com
– The 95 Theses– Markets are Conversations– Markets are People