Download - Colors on Parade Presentation 2-12-2011
Welcome to the Social Media Seminar- It’s not just about the cars. It’s about the people who drive them.
Sales
Online Marketin
g
Conventional
Marketing
Outreach
Programs
Website
The
HeartOf the Matter
Optimize Conversion Rates Acceptable Margin of Network Growth Determine True Reach of Conventional
Marketing Determine True Reach of Online Marketing
Goals
Web Follow up Forms “Like” button on your website “Like” button for your products and services Follow us on Twitter Connect on Company LinkedIn profile
Make Your Conversions Easier
ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM
Difference Between ROI and ROE
Klout Score
Automate the whole process Hire Companies to do it for them Consult a Social Media “Guru” Forget about all other marketing Rely solely on stats to drive decisions
Where Companies with Social Media
Go Wrong
Comprehensive strategy Use social media as a value add Test and analyze Use social media to enhance other
marketing and outreach programs Use stats as a guide for making decisions
Where Companies with Social Media
Succeed
Statistics to Bank On
Stats
Stats via
Two way versus one way conversations You become a people business Conversations initiate trust Lower Costs Move from a single transaction to multiple
transaction business model
Transition from Conventional to Social,What are the Benefits?
Maximize Your Vehicle Real Estate
Better Ways of Tracking Print Using QR Codes and Landing Pages
Text Message Marketing
How does Conventional Still Fit?
http://www.likify.net/ http://goo.gl/ http://bit.ly/ http://myqr.co/
Can you think of ways this tool can be used for your business?
QR Code Generators
The Art of Conversation
What’s In a Handshake?
Making Eye Contact in a Digital World
You Can’t be an Antisocial Company in a Social World
Identify Your Brand Advocates Solid Follow up Program Volunteer to Write Guest Articles of Posts Video Testimonials Sponsor Local Events- (car washes, food
drives)
Get People Talking About You
Industry Examples
It’s not about the hits it’s about the hellos It’s not about the traffic it’s about who
parked It’s not about the mailboxes you got into it’s
about the cars you got into
What Really Matters
Outbound for Brand Recognition Outbound for Region Testing Inbound for Metric driven decisions Inbound for Community Building Inbound for Solid SEO Strategy
Outbound vs Inbound
List negative words associated with a dent or scratch
Build on positive experiences Highlight People with their Cars
Connect To Emotions
Use Google Wonder Wheel Google Trends Google Keyword search
Long Tail vs Short Tail
I Hope You Enjoyed the Class!Thank you so much.
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