Color Communic a tion Color Management
for the Cosmetic s Industry
Alessio Tubb ini
Sa les manager Xrite Pantone
Ita ly & Greec e
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
st
• Strategic acquisitions:– Amazys (GretagMacbeth, Munsell), July 2006– Pantone, October 2007
• Innovation and vision– Continuous product innovation– 167 Patents, 107 applications pending (6 October 2009)
• Now the largest global color company – $223 million in sales (fiscal year 2010)– Substantial improvement in financial health with recapitalization,
major debt pay down and solid operating results – Approx. 1000 employees worldwide– Representation in over 100 countries
• Market leaders in every industry where color is mission critical or important
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Pantone History
Pantone was founded in 1962 as a small businessmanufac turer of c olor c a rds for c osmetic s c ompanies.
The c ompany was bought by Lawrenc e Herbert, who had been an emp loyee sinc e 1956 c hanged its d irec tion to develop ing the first c olor matc hing system in 1963.
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
The Color Cha llenge and Opportunity in a g loba l supp ly c ha in
– Globalization dictates increasingly collaborativeenvironments at different physical locations
– Digitalization is progressively invading all production / supply chains across industries
– Design requirements to reflect brand consistency acrossvaried delivery mechanisms
Brand Owner
Designer
Photographer
PrePress
Ink
Printer
Requires Receives Designs Receives Delivers Receives Formulates Prints
UncontrolledColor Environment
Receives Delivers
ControlledColor Communication
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Color Supp ly Cha in Management
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
CxFColor Exc hange Format
Spectro Data
L*a*b*
Observer Angle
Illuminant
Filters
Infor of the application
Recipe
And …. the Texture
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Digital Pallet, Harmonies and Export options
Spec ify, Send , Verify, Approve
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
COLOR PERCEPTION
light source
object
brain
eye
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Metamerism
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Human Eye
-No exact color memory
- Different perception from one person to another
- The eye can perceive up to 7-10 million colours
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece 13
Now tell me which one it was…
If you chose this swatch,you are right!
Look at this color for a few seconds…
Why measure color? …Poor color memory
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Do the arrows right and left appear to be the same color?
Why measure color? …Simultaneous Contrast
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Is the green on the left the same as the green on the right?
16
Why measure color? …Chameleon Effect
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece 17
Optical Illusions
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece 18
Why measure color?...Field of view
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece 19
Optical Illusions
Cha llenges in Cosmetic sthe nature of these products in that they are commonly
liquid, paste or powdered form.
measuring these products is to place the sample in a cuvette or petri dish and measuring through the glass or plastic using a c ontac t based spec trophotometer.
This p roc ess does not p rovide da ta that correlates with what the human eye sees, what the c onsumer sees in the finished product
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
• Contac ting these samp les c ontamina tes the instrument, whic h c an result in c ostly instrument ma intenanc e and repa ir.
• measure the samp le through the g lass or p lastic :
• The g lass or p lastic ba rrier introduc es a “ dep th of fie ld ” va riab le between the instrument and the samp le. This bec omes an error sourc e tha t must be addressed
• This g lass or p lastic ba rrier a lso introduc es a first surfac e and sec ond surfac e reflec tion error (typ ic a lly 4% per surfac e) tha t must be ac c ounted for.
• The g lass or p lastic ba rrier a llows unwanted amb ient light to “ p ipe” into the measurement a rea . This too, is a potentia l sourc e of error
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Cha llenges in Cosmetic s
Example of color difference of non-dairy creamer
Challenges in Cosmetics
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
So, measuring through a transparent barrier will not correlate to the eyes natural response to the color in its natural form
The only way to truly measure a color and get a colorimetric result that correlates to the human eye is to measure the sample in its natural form, without contacting the sample, using 45 degree geometry!
Challenges in Cosmetics
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
X-rite is pleased to announce two new products that solve many of the problems related to color measurement for the cosmetics industry!
A Revolution in Color Measurement
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
A Revolution in Color Measurement
• MA98 multi-angle spectrophotometer• VS450 45/0° non-contact spectrophotometer
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Software for Qua lity Control
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
X-Color QCSoftware Applications Solutions
These p roduc ts, when c omb ined with our standard or c ustomized fixtures and samp le holders, p rovide a c omp lete and c omprehensive solution for lab ana lysis and eva lua tion, and p roduc tion Qua lity Control for most c osmetic s p roduc ts inc lud ing:
• Founda tions• Free powder• Compac t powders• Lipstic k• Na il polish• Masc ara• Eye Liner
A Revolution in Color Measurement
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
VS450
• VS450 is anon-c ontac t, 45/ 0°spec trophotometer designed to measure a ll kinds of powder, paste and liquid samp les in their na tura l form
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
VS450
• VS450 is the idea l p roduc t for use in p roduc tion for Qua lity Control inspec tions
• Can detec t c hange in c olor or surfac e appearanc e of the samp le, reduc ing sc rap and waste c osts, and a llowing further eva lua tion and ana lysis
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
VS450
• PRODUCT FEATURES:• Line of Sight™ ta rgeting• Gloss measurement• La rge and sma ll measurement
spot sizes• Best in Class c olor
measurement ac c urac y
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Fixtures and Sample Holders
Standard and Custom samp le holders ava ilab le
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Fixtures and Sample Holders
Standard Sample Holders:• Instrument stand• Spoon holders for measurement of
opaque liquids, pastes and powders
• Petri d ish holder for measurement of transluc ent liquids
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Fixtures and Sample Holders
Custom sample holders• Include but not limited to:
Foundations Lipstick Eye Shadow
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
MA98
• Next genera tion multi-ang le measurement tool designed for c onsistent, p rec ise c olor measurement of pearlesc ent and other c omp lex spec ia l effec t p igments
• Provides 10 measurement ang les and 2 illumina tion ang les
• Measures ac c ord ing to the visua l behavior of the Standard and Tria l
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Without MA98
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
The new MA98 using the second illumination is able to detect all the different color behaviors.
With MA98
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Fixtures and Sample Holders
• Most sample holders are interchangeable with both the MA and VS450 instruments!
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
Summary
• MA98 and VS450, combined with X-Color QC and custom fixtures and sample holders, provide a comprehensive Lab to Production Line solution for Quality Control and evaluation and analysis, allowing color measurements of samples in their natural state, the way the eye sees them!
Alessio Tubbini Sales Manager Xrite Pantone Italy & Greece
THANKS FOR YOUR ATTENTIONAlessio Tubbini Sales Manager Xrite Pantone Italy & Greece
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