COLLEGE of Literature, Science, and the ArtsUniversity of Michigan
Fundraising for EducationPresentation for: Taipei Municipal University Of Education
Peggy Burns, Assistant Dean for Advancement
College of Literature, Science, and the Arts (LSA) Facts
•16,000 Undergraduate Students
•980 Faculty
•1,200 Graduate Students
•Three Divisions: Natural Science, Social
Science, Humanities
•26 Departments, 20 Programs /Centers / Institutes and 7 Museums
•200k Alumni (400K UM Total)
Rankings• First Year Student Experience
– Learning Communities, Service Learning, Study Abroad, UROP
• #22 for Best Undergraduate Education• #8 Commitment to Undergraduate
Teaching– Above Yale, Stanford and Harvard
• #29 among National Universities (US
News & WR)
• #1 in Research and Development Funding (NSF)
• #15/200 World’s Greatest Universities (QS
Rankings)
• 26 LSA Departments in the top 15 (NRC)
Rankings• #11 Most Desirable large School• #15 Top Schools for Future Power
Brokers• #24 Most desirable Urban Schools
(Newsweek)
• #2/50 Top MFA Programs (Poets
and writers Magazine)
• 26 LSA Departments in the top 15 (NRC)
My Office - LSA Advancement
•Development•Marketing •Communications •Student Recruitment and Scholarship
Vision: to create a culture of giving for the nations preeminent public liberal arts college
ResourcesPersonnel Breakdown
9 Regional Fund Raisers with Department Liaison Assignments
Annual Fund and External Relations DirectorEvents Team for College and Development
EventsStewardship TeamMarketing/Communications TeamWeb TeamStudent Recruitment and Scholarship Office
UM Philanthropy2008 – UM Completed $3.2B Campaign
LSA – Raised $350MIndividual Donors, Sponsored
Research, Foundations, Corporations
Student SupportProgram Support Faculty Support Building Projects
Integrated Fund RaisingDefine your Message – marketingDeliver your Message - communicationsFocus on Students Segment your AlumniSteward your donors
Types of GivingAnnual Giving $1- 10KMajor Gifts $50K+Principle Gifts $1M+FoundationsCorporationsEstate Gifts
Major Gift Fund Raisers
• Believes in the Product• Builds a Pipeline via a Process• Listens to the Donor• Engages the appropriate support
resources• Asks the “Magic” Question• Always closes for the next step
Major Gift Fund Raisers
• Does pre-call planning and research• Has prompt follow up• Knows how to negotiate • Establishes a “relationship”• Sets and Achieves goals • Is able to create a sense of urgency• Is creative in providing solutions• Seeks a win-win situation
Major Gift Process
Donor Perspective
• Ignorance• Awareness• Interest• Experience• Participation• Ownership
From Advancement Resources LLCCedar Rapids, IowaJoe Golding, President(866) 398-3376www.advancementresources.org
Institution Perspective
• Preparation• Planning/
Strategy• Donor
Interaction• Donor Response• Stewardship
Gift Engagement Process
PreparationPlanning/StrategyDonor InteractionDonor ResponseStewardship
Distribution of Gifts
Principal Gifts: 7 & 8 figure 30 asks 25 closes 85% close rateMajor Gifts : $100K - $999K 900 asks 300 closes 33% close rateLeadership Gifts: $10K-$100K 500 asks/yr 250 closes/yr 50% close rateAnnual Fund/ Annual Giving
thousands of asks/yr
Why support higher education?
Investment in creating KnowledgeA Gift that can solve real world
problemsInstitutional SecurityLegacyEmotional ConnectionLoyaltyConfidence