Download - Colgate palmolive
![Page 1: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/1.jpg)
Colgate-Palmolive Company
![Page 2: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/2.jpg)
Introduction
Colgate-Palmolive Company is an American diversified multinational corporation focused on the
1. Production,
2. Distribution, &
3. Provision
of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
![Page 3: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/3.jpg)
Information
Industry: Personal products
Founded: 1806 Headquarters: New York City,
New York ,U.S . Key people: Ian M. Cook, CEO Revenue: US$15.3 billion
(FY2009) Employees: 36,002 Website: www.colgate.com
![Page 4: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/4.jpg)
History
In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".
In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
![Page 5: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/5.jpg)
His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.
Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
![Page 6: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/6.jpg)
Awards & Achievements
Colgate has been ranked as India’s #1 Most Trusted Brand across all categories from 2003 till now
51% market share in the toothpaste segment
48% market share in the toothpowder market
30% share in the toothbrush market
On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
![Page 7: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/7.jpg)
Future strategies on 4 P’s:-1. Product
They try to position some innovative toothpaste under the brand name of Colgate Palmolive.
Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder’.
They launched the product that come up in small sachets so that rural people can also afford it.
![Page 8: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/8.jpg)
2.Price
Based on the competitor's price
Pricing done on the basis of price points
Packaging would be customized on the basis of price points.
![Page 9: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/9.jpg)
3.Promotion
Advertisement through T.V. media, Print media
FM Radio for Urban population & MW and SW radio for Rural population
Hoarding on National highways
![Page 10: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/10.jpg)
4. Place
They would try to increase product penetration to rural population in rural areas.
They would try to increase the wholesalers to smaller towns.
They would track the distribution path so that they are covering all the village areas around the towns.
![Page 11: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/11.jpg)
SWOT Analysis
SWOT analysis for Colgate……
![Page 12: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/12.jpg)
Strengths
Strong financial performance
Focus on innovation and new product launches
Colgate business planning initiative
![Page 13: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/13.jpg)
Weakness
Highly leveraged
Product research
![Page 14: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/14.jpg)
Opportunities
Emerging markets growth
Deploying advance technologies
Growing Hispanic population in the US
![Page 15: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/15.jpg)
Threats
Competitive landscape from other Private label growth
Increasing commodity prices
Falling consumer confidence in the US
![Page 16: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/16.jpg)
Promotion tools
Increasing circumference of toothpaste tube
Free Dental Check-up in mobile vans
![Page 17: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/17.jpg)
Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer
![Page 18: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/18.jpg)
Slogans
In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth “
The 1960s onwards, the slogan was "The Colgate ring of confidence“
![Page 19: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/19.jpg)
Various Product Categories
Oral Care Personal Care Home Care Professional Oral care
![Page 20: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/20.jpg)
![Page 21: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/21.jpg)
Home Care
Axion - Dish Washing PastePalmolive dish washing Paste
Professional Oral Care
Colgate PerioGardColgate SensitiveColgate Gel KamColgate Visible White
![Page 22: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/22.jpg)
Financial Report
Total Revenue: 2,060.92 1,802.57 Sales: 1,962.46 1,694.81 Other Income: 98.46 107.76 Profit before Taxation: 484.80 345.31 Provision for Taxation: 61.54 55.09 Profit after Taxation: 423.26 290.22 Balance brought forward: 28.84 5.77 Profit for appropriation: 452.10 295.99 Appropriation: Dividend: 271.98 203.99 Dividend Tax: 45.84 34.14 General Reserve: 42.33 29.02 Balance c/f: 91.95 28.84 452.10 295.99
(In ‘000)
![Page 23: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/23.jpg)
COMPETITORS
Hindustan Unilever Ltd.
Procter & Gamble
Church & Dwight Co., Inc.
The Clorox Company
Kimberly-Clark Corporation
![Page 24: Colgate palmolive](https://reader036.vdocuments.us/reader036/viewer/2022081717/554bf778b4c9056b348b59f3/html5/thumbnails/24.jpg)
Submitted By :-
Sagar sood