Download - Coke-CSR Group5 SectionC
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Group 5Ankit Saklani, 13P125
AshimaTayal, 13P130
Jain himanshu Hemant, 13P143
Kaushik trilok Nihalani, 13P148
Rattanpreet Singh, 13P161
Shashank Shukla, 13P166
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ABOUT COKE
Worlds largest beverage companyWorlds most valuable and
recognizable brandsaConsumers in more than 200
countriesLargest distribution systemMore than 1.8 billion beverage
servings a dayRanks among the worlds top 10
private employersc
We are a global business tha
local scale in every communitbusiness
With an enduring commitme
sustainable communities, ourfocused on initiatives that redenvironmental footprint, sup
healthy living, create a safe, i
environment for our associatethe economic development o
communities where we opera
CSR Focus ArGeneral Info
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2020 VISION & CSR Policy
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BUSINESS LINKEDCAUSES
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GLOBAL COMMITMENTS TO HELPFIGHT OBESITY
Offer low- orno-caloriebeverageoptions in
every market
Providetransparent
nutritioninformation,
featuring calorieson the front of allof our packages
Help get peoplemoving bysupporting
physical activityprograms in everycountry where we
do business
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SOCIAL CAUSES
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COMPREHENSIVE EMPOWERMENT ANDENTREPRENEURSHIP PROGRAM
five-year $1billion
commitment todiversity in a
comprehensiveempowerment
andentrepreneurshipprogram for the
U.S
Increasedspending withminority- and
women-ownedbusinesses
increasedmarketing
investmentsto strengthen
local retailersand
entrepreneurs
Increasedopportunitiesfor minority
financial
institutionsand
businesses
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IMPROVE LIVES OF AFRICAN WOMAND GIRLS
$6 million dedicated to water and sanitation partnerships
Aimed at improving the lives of an estimated 250,000 women and girls onthe African continent
Will provide at least 2 million people with access to safe drinking waterand sanitation by 2015,
Impact on women and girls in African countries including Algeria, Kenya,Liberia, Morocco, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland,Tanzania, Tunisia, and Uganda
WHO estimates that African women and children spend up to 40 billionhours collecting water each year
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EKOCENTER
To Deliver safe DrinkingWater and Basic
Necessities to RuralCommunities
Provide safe drinkingwater to communities
through the Slingshotwater purification
system
Will place between1,500 and 2,000 units in
the form ofEKOCENTERs by 2015
Women andentrepreneurs from
local communities willbe recruited to operate
each EKOCENTER
Each EKOCENTER will tailored mix of product
resources that may inc safe drinking wat
sustainable energ wireless commun
refrigerated vacc health education and other functio
to jump-start entrepreopportunities and comdevelopment
ill l d th j t
l i ti t idi
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Coca ColaCompany
Coca Cola
Company& DekaR&D
IBM
IDBMcCann
health
NRG
Qualcomm
Technologies
UPSwill lead the project,
selection, installation
maintenance of each
will
watwel
infra
contribu
busines
funding and implementat
EKOCENTER placemen
develop consumer-focused health and
sanitation programs and messaging forcommunities receiving an EKOCENTER
official energy partner for
EKOCENTER, providing solar
panels and battery storage
Will provide guidance on
the inclusion of wirelesscommunications
technologies,
serve as a logistics partner, providing
technical expertise on global operations
and deployment of EKOCENTER
EKOCENTER
PARTNERS
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LGBT RIGHTS
As early as 2001 started providing healthcare benefitsto same-sex domestic partners of its U.S.-basedemployees
Have extended the program to include equalemployment opportunity policies and equalemployment benefits as well
Employees will be able to sign up for the program
during the Companys normal benefits enrollmentperiod
Received a top rating of 100 percent from the HumanRights Campaign for our performance regardingworkplace policies for lesbian, gay, bisexual andtransgender associates
The Human Rights Campaign (HRC) is the largestLGBT civil rights organization in the U.S
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THE PARADOX
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THE ASPARTAMECONTROVERSY
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OBESITY CHARADE
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OBESITY CHARADE
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WAY FORWARD
AcknowledgeClaims
Companyshould
acknowledge
legitimateclaims of
adverse socialimpact
because oftheir business
activities
IdentifyFocus areas
Focus areasfor CSR should
be those
where thecompanyhampers
social, healthand
environmentalwell-being
IntegratedMarketing
plan
Integratedmain-stream
and CSRmarketingplan which
are notdiametricallyopposite toeach other
CredibleReporting
Providecredible
messages by
backing upyour
statementswith
appropriatefacts and
figures
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BUSINESS BENEFITS
Greater Awareness
Customers oftenquestion thecompaniesmotivations forengaging in corporateresponsibility
activities or had a verylimited understandingand didnt find thempersonally relevant
Differentiate yourBusiness Products
80% of Canadians saythey are willing to paymore for productsproduced in a sociallyand environmentallyresponsible manner
Earned Media
earned media canprovide freeadvertising to helpbuild public awarenessof your company as agreen and socially
responsible brand being highlighted as a
green brand on primetime TV when similaradvertising would costhundreds ofthousands of dollars
Act
Willstrowithstakimpcom
builpartenginiti
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THANKYOU