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Coffee Consumption in India-2005
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Per capita consumption of coffee: 75grams
Penetration of coffeeProportion of people consuming the beverage in the last 12 months.
Up in 2005 to 62% from 59% of 2003.
Instant coffee Penetration - 52%
But R&G (Filter coffee) - (15%).
Penetration of tea- 94%.
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Share of Throat
Ratio of the volume of thatbeverage consumed to thevolume of all beverages
consumed yesterday(excluding water).
Tea 52%Plain milk 14%.
Coffee 13% (filter +instant) during 2005
against 10% earlieryear
2
52
9
4
14
1 1
2
1
2005
Butter milk
Lassi
Flavoured Milk
Natural berevages
Packaged fruit
flavoured drink l
CSD
Plain milk
Filter Coffee
Instant Coffee
Tea
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Heaviness of consumption
Classification of Consumers
38% Non-drinkers - who did not consumecoffee in the past 12 months.
40% Occasional drinkers - who consumedcoffee in the past 12 months but not yesterday.
22% Coffee drinkers who consumed coffeeyesterday.
Light (1-2 cups a day)Medium (3 cups a day)
Heavy (4 or more cups a day).
.The potential for growth lies with occasionaldrinkers and more so in North and Eastern
zones where the occasional drinkers aremaximum in number i.e 64% and 52%respectively.
Between 2003 and 2005, there is a marginalreduction of non-drinkers but the proportionof occasional drinkers remains the same.
38%
40%
19%2%
1%
Non drinker Occasional drinker Light drinker Mediumdrinker Heavy drinker
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Places of consumption
Most of the daily consumption is at home.During 2005 about 24% also consumed itaway from home. This is a marginal
increase of 2% over the previous estimate of22%. Consumption of coffee away fromhome is mainly at restaurants (45%) and hotteashops (40%). Cafes and vending
machines are more visible now in the out-of-home segment.
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Estimation of volumes
During the year 2005, the total volume of coffee consumption 80,200 MTwith an urban and rural divide of 58,500 MT (73%) and 21,700 MT (27%).
This represents an overall increase of 9900 MT or 7% annual growth overthe 2003 consumption of 70,300MT (with an urban and rural share of49,600 MT and 20,700 MT respectively).
About 64,405 MT is consumed in South India, which is 80% share of allIndia consumption of 80,200 MT.
In the South, Tamil Nadu is the largest coffee consuming state with anestimated volume of about 22,000 MT (34%) closely followed byKarnataka with 19,000 MT (30%). Andhra Pradesh & Kerala accountfor about 13,000 MT (20%) and 10,000 MT (16%) respectively.
In South zone, instant and filter coffee almost have an equal share. Inother zones, instant coffee is more predominant.
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ConsumptionVolume Trends
2005 Instant % R&G % Instant Vol. R&G Vol Total
Overall 52 48 41704 38496 80200
Urban 59 41 34515 23985 58500
Rural 45 55 9765 11935 21700
2003 Instant % R&G % Instant Vol. R&G Vol Total
Overall 51 49 35853 34447 70300
Urban 53 47 26288 23312 49600
Rural 47 53 9565 11135 20700
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Statewise volume (Urban+Rural)
2003 20052003
Share
2005
share
T.N 22692 22000 0.35 0.34
Karnataka 17505 19000 0.27 0.30
AP 12967 13000 0.20 0.20
Kerala 11670 10000 0.18 0.16
South 64834 64000 0.92 0.80
Non-South 5466 16200 0.08 0.20
Total 70300 80200
AP
20
Kerala
18%
TN
35
Karnataka
27%
AP
20%
Kerala
16%
TN
34
Karnataka
30%