Download - CodeFest 2014. Krzysztof Szafranek — Mobile game development: the good, the bad and the ugly
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Mobile Game Development
Krzysztof Szafranek,Wooga
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Krzysztof Szafranek
Mobile Game Development
Wooga
@szafranek
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Кжыштоф Шафранек
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Кжыштоф Шафранек
Roche Nokia Wooga
2001 2005 2009 2012
Web
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Na&ve development
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Launched on
22. August 2013
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Over 45 millioninstalls
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3 milliondaily active users
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4 billionrounds played
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0.5 trillionseconds
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14kyears
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Mul>-‐pla@orm strategy
QA without testers
Data-‐driven design
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Mul>-‐pla@orm
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0
50
100
150
200
2012 2013
Inde
xed Dow
nloa
ds
Android iOS
0
50
100
150
200
2012 2013
Inde
xed Re
venu
e
Downloads App Revenue
Source: AppAnnie 2013 Retrospective
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Objective C for Android
Native performance
Open Source
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UIKit animation performance
Some tweaks required
Cocos Builder
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1. Do you need an appor responsive website?
Mileage may vary...
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2. Which platforms do you need to support?
Mileage may vary...
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3. Can you deliver good user experience on all supported platforms?
Mileage may vary...
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Data-‐driven
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HiPPO
Sam Howzit, flickr
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HiPPOHighest Paid Person’s Opinion
Sam Howzit, flickr
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Analyst in every team
Business Intelligence team
Open access to data
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Measureall the things?
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No.
Measureall the things?
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Demographics
Retention
Revenue (bookings)
New users
Marketing effectiveness
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Errors
Session length
Engagement
Churn rate
...
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GAME CLIENTS
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GAME CLIENTS
NGINXNGINXNGINXLOAD
BALANCER
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GAME CLIENTS
NGINXNGINXNGINXLOAD
BALANCER
APACHE KAFKA
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GAME CLIENTS
NGINXNGINXNGINXLOAD
BALANCER
APACHE KAFKA
MYSQL
MAIL REPORTS
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GAME CLIENTS
NGINXNGINXNGINXLOAD
BALANCER
APACHE KAFKA
EXASOL
DASHBOARDS
MYSQL
MAIL REPORTS
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A/B tests
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You can’t A/B testyour way out of bad design
www.dvdrewinder.com
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QA without testers
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PAIR PROGRAMMING
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PAIR PROGRAMMING
UNIT TESTS
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PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
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PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
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PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
STAGING
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PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING
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PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING
LIVE
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CONTINUOUS BUILDS
INTEGRATION TESTS
UNIT TESTS
Jenkins
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CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
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CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS
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CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS
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CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS
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CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS
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Bugs will happen...
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Do you really need an app?
Test, but move fast
Measure what’s useful
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Вопросы?
Krzysztof Szafranek,Wooga
@szafranekwww.wooga.com