Download - Cocrico 2
AZU CAR Manufacturers Pvt.Ltd.
Disclaimer
The purpose of the given information is to introduce the solution of
the a great problem which occurred to reduce the transport expenses
and time and to provide a comfortable vehicle in an affordable price.
All the information included in this document is based on
data/information gathered from various sources and is based on certain
assumptions .so the information which is gathered in this project may
show the different output to implementation of it. So I m the as project
manager will not responsible for any loss in practically implementation
of these documents.
1
AZU CAR Manufacturers Pvt.Ltd.
PROJECT SPECIFICATION
TARGET MARKETOkara and surrounding
TARGET PLACE
G.T Road M.A Jinnah Road
BUSINESS TITLE
2
AZU CAR Manufacturers Pvt.Ltd.
3
AZU CAR Manufacturers Pvt.Ltd.
Our project is to launch a new car company in Pakistan. Now a day’s auto-mobile sector
is one of the rising sectors of Pakistan. Car is a major necessity of today’s life. Car is very
helpful in business field and also for home use. For this purpose a new car company
should be developed due to the rising auto-mobile demand. A new company is also
required for providing public the best vehicle at a very low price.
4
AZU CAR Manufacturers Pvt.Ltd.
“Enhance Your Style”
Our vision is to facilitate the middle class people with a stylish look
at low price.
5
AZU CAR Manufacturers Pvt.Ltd.
To provide a suitable convince at affordable price
for our customers satisfaction and
for earning profits.
We will provide different models according to the customers’ income and
their needs, so there will be freedom of choice.
6
AZU CAR Manufacturers Pvt.Ltd.
GOALS AND OBJECTIVES:
Our main goal is to create values for our employs through providing the maximum
satisfaction and serving the customer. We provide our customers the greater freedom of
choice through more than three different models with different facilities.
Our main objective is to provide our customer the great satisfaction through our low
price and best quality.
OUR AIM JUST FOR YOU!
Our aim is to provide different stylish looks at reasonable price.
7
AZU CAR Manufacturers Pvt.Ltd.
SWOT ANALYSIS:
This method of analysis covers strengths, Weakness, opportunities
and threats regarding the relative business SWOT analysis for “Sanitary
Wore Manufacturing Business” is discussed below.
2,1,1 : Strengths:
Cheaper labor is available which will help in reducing the
production cost.
High quality machinery installation to produce high quality
auto-mobile that attract customers.
There are a large no of towns or other small cities attached to
okara. So, Market is very wide with potential buyers.
Spare parts are available in Lahore, Sahiwal, Karachi,
Islamabad. However, these cities are not at small distance Form
target market. However those are strength of business to some
extent.
The people are becoming more conveyance conscious as their
life standard is improving day by day. So, they rely on quality
rather quantity or price.
8
AZU CAR Manufacturers Pvt.Ltd. With respect to market share, there is no already existing
competitor, so, it is most important strength of business.
The Business concerns which have to move in other cities for
the purchase of cars. If there will any manufacturing Business
in their locality the will prefer it.
Customers can be attached by providing them facilities such as
purchase on orders high quality, low prices and heavy
promotions al charges.
Contended nature. Low cost living standard.
2.1.2 : Weakness: Highly skilled labour is required for manufacturing of auto-
mobiles. So first employees need to be trained for best
efficiency.
Strick labour control is necessary to reduce waste production at
minimum level.
Modern technology or installation is required for
manufacturing. So, the production tools are highly expensive
and are to be purchased from abroad.
The investor has to face some losses at initial stages as the
operations are partly automated.
9
AZU CAR Manufacturers Pvt.Ltd. Raw material is not available in surroundings it has to purchase
from Lahore, Sahiwal, Karachi, Islamabad (to some extent).
2.1.3 opportunies.
Preference for high quality products is increasing as people are
becoming more quality conscious.
Easier access to nearby areas and cities.
Study show that economic or political conditions are in favour
of business.
One of the best opportunity for our business is that okara has
announced as FREE INDUSTRIAL ZONE.
There is n o existing competition in target market, so it is very
easy to capture the market.
2.1.4: Threats:
Heavy advertisement is necessary to aware people about auto-
mobile industry in surrounding areas.
Quality of auto-mobile is necessary to consider as people are
becoming more and more quality conscious.
Low saving and low holding capacity of general public as a
result of which there is increasing level of poverty.
10
AZU CAR Manufacturers Pvt.Ltd. There may be need to cut off the prices as a result of economic
changes or political factors in the near future.
Investor may nave to suffer the financial loss in initial stages.
11
AZU CAR Manufacturers Pvt.Ltd.
Marketing Mix:
What is the marketing mix?
The marketing mix is probably the most famous phrase in marketing. The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place , product, and promotion
Product Decisions
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. However “Coco Rico” is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the “Coco Rico”.
Brand name Functionality Styling Quality Safety
12
AZU CAR Manufacturers Pvt.Ltd. Repairs and Support Warranty Lubricant package
Price Decision
Our pricing decisions based on customer’s affordability. By taking in view the prices of our competitors, “Coco Rico” is very much in a very less price as one can only expect.
Pricing strategy (skim, penetration, etc.) Suggested retail price Volume discounts and wholesale pricing Cash and early payment discounts Seasonal pricing Bundling Price flexibility Price discrimination
Distribution (Place) Decisions
Distribution is about getting the products to the customer. Some examples of distribution decisions include:
Distribution channels Market coverage (inclusive, selective, or exclusive distribution) Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics
Promotion Decisions
In the context of the marketing mix, promotion represents the various aspects
13
AZU CAR Manufacturers Pvt.Ltd.of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
Promotional strategy (push, pull, etc.) Advertising Personal selling & sales force Sales promotions Public relations & publicity Marketing communications budget
Market Survey Report
According to our market survey, most of the people are not satisfied with current models
of cars available in Pakistan like Suzuki Mehran, Daihatsu Cuore, Hyundai Santro.
They want a new company that can provide better service at a low price and new stylish
look. It is also seen that due to the rising prices of petrol people preferred CNG
(Compressed Natural Gas) as fuel. So according to people requirement, there should be a
new mobile automobile company.
ADVERTISING
Through TV channels and internet we can advertise our car. We are making our own
website on which we provide all necessary information about our models. Prices are also
given which are different according to the services and facilities provided.
MARKET SURVEY
We survey at the different places and most of the people are agree with us.
14
AZU CAR Manufacturers Pvt.Ltd.
(Enhance Your Style)The Smart CarSurvey Report
15
AZU CAR Manufacturers Pvt.Ltd.
Name: ______________________ Age: ______
Gender: (male/female)
1. Have middle class people better conveyance?A) Yes B) No C) to some Extant
2. Has middle class man need a suitable car on reasonable price?A) Yes B) No C) to some Extant
3. Is any reasonable car available at affordable price in market?A) Yes B) No C) to some Extant
4. Are you satisfied from the facilities provided in cars currently available in the market?A) Yes B) No C) to some Extant
5. Do you think that CNG is more economical fuel than petrol?
A) Yes B) No C) to some Extant
6. In which 800CC car all these facilities are available in Pakistan?
A) Mehran B) Cuore C) Santro
7. Do want a stylish car in fewer prices?
A) Yes B) No
8. Do you have any problem in purchasing a new car from the market?
A) Yes B) No C) to some Extant
16
AZU CAR Manufacturers Pvt.Ltd.
9. Is there a car showroom in your city?
A) Yes B) No C) to some Extant
10. What kinds of facilities are available in cars currently available in market?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
11. If no then at which place in your city do you want a car showroom?
A) Faisalabad road B) M.A Jinnah road C) G.T road
17
AZU CAR Manufacturers Pvt.Ltd.
SURVEY RESULT
Total Questionnaires = 100
Total Questions per questioner = 11
Total People = 100
CONCLUSION FROM QUESTIONS
Question 1 2 3 4 5 6 7 8 9 10 11
A 20 75 50 35 90 35 60 55 8- 15B 70 15 40 50 8 35 40 30 92- 42C 10 10 10 15 2 30- 15- - 43Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
18
AZU CAR Manufacturers Pvt.Ltd.
19
C.E.O
Admin & Accounts
Operation Deppt
Store Room
Manager
Accountants
Store Room
Spport Staff
Technical Staff
Machine Import
General Duties
Line Workers
Line Manager
Machine Supply
Manager
Distributors
AZU CAR Manufacturers Pvt.Ltd.
Departmentalization
Admin & Accounts Department:In this department we maintain our accounts and control our working
environment,All responsibility of accounts and finance is of manager, and assistant manager.And it also control the internal and external audits. Following staff works under that:
Managers Accountants Store room Support staff Technical staff Computer operators
Operation Department:This department controls all the operations within the working boundaries and
also keep in view the new entrants in the market. It also give decisions relating to the pricing and promotion of the product.
Operation department is further classified into two departments:
Machine import
This deppt uis controlled by Line manager Line workers General duties
Machine supply This department is controlled by
Manager Distributors
Store Room:It controls the inventory levels and all the necessary raw materials which is
needed in the manufacturing of a good car. We maintain our inventory level by using FIFO method. It includes
20
AZU CAR Manufacturers Pvt.Ltd. Store keepers Computer operators Inventory controller
21
AZU CAR Manufacturers Pvt.Ltd.
HUMAN RESOURCE MANAGEMENT
Positions Number Salary/month Salary/annumManager 1 20,000 240,000Supervisor 1 10,000 120,000Junior Assistants 8 3,500 336,000Accounts In charge 1 8,000 96,000Marketing Officer 1 10,000 120,000Assistants/Peons 2 3,000 72,000Security Services Fees 1 6,000 72,000
Total 15 1,040,000
22
AZU CAR Manufacturers Pvt.Ltd.
Specifications of Coco Rico
Automatic Dimensions Exterior L x W x H (mm) 3300 x 1400 x 1445 Interior L x W x H (mm) 1710 x 1185 x 1170 Wheel Base (mm) 2300 Gross Vehicle Weight 1070 Engine Displacement (cc) 647 Engine Type 3 Cylinder Transmission 4 Speed A/T Basic Tyres Tubeless Radial Brake (Front/Rear) Disc/Drum Suspension (Front) coil springs Suspension (Rear) Semi trailing type with coil springs, Independent suspension Exterior Bumpers Colour Coded Halogen Head Lamps Available Laminated Wind Screen Available Mud Flaps Available Side View Mirrors (Black) Interior Air Conditioner Available Cassette Player & AM/FM Radio Available Door Trim Fabric Floor Carpets (Cabin) Available Fuel Lid & Back Door Opener Available Heater Available
23
AZU CAR Manufacturers Pvt.Ltd. Head Rest (Front) ( Separate, Adj) Rear Boot Mat Carpet Seat Material Fabric Seat Belts (Front) 3P ELR D/P Seating Capacity 2 Speakers 2 (Front) Steering Type 2 Spoke Sun Visors (D+P) With vanity mirror Trip Meter Available Stereo system Available Colours Metallic & Solid Specifications and equipment may differ from actual. Company reserves the right to change specifications without prior notice.
Models AZU ZAU UZA Dimensions & Weights Exterior L x W x H (mm) 3300 x 1400 x 1445 Interior L x W x H (mm) 1710 x 1185 x 1170 Wheel Base (mm) 2300
Gross Vehicle Weight 10401050 1140
Engine Displacement 647 Engine Type 3 Cylinder Maximum Output 30.0 kw / 5500 rpm Maximum Torque 65N.m / 3200 rmp Transmission 4 Speed M/T Basic Tyres Tubeless Radial Brake (Front/Rear) Disc/Drum Brake System Tandem Master Cylinder with 7 Inch Booster Suspension (Front) coil springs Suspension (Rear) Semi trailing type with coil springs, Independent suspension Exterior Bumpers Black Colour Coded Colour Coded Halogen Head Lamps Available Laminated Wind Screen Available Side Impact Bars Available Side View Mirrors (Black) Interior Air Conditioner x
Cassette Player & AM/FM Radio x Door Trim Vinyl Fabric Fabric Floor Carpets (Cabin) Available Fuel Lid & Back Door Opener Available Heater Available Head Rest (Front) (Separate, Adj) Rear Boot Mat Vinyl Carpet Carpet Seat Material Vinyl Fabric Fabric
24
AZU CAR Manufacturers Pvt.Ltd. Seat Belts (Front) 3P ELR D/P Seating Capacity 5 Speakers x 2 (Front) 2 (Front) Steering Type 2 Spoke Sun Visors Available with vanity Mirror with vanity Mirror Trip Meter 0 CNG Spark Adjusting System (SAS) 0 Gas Cylinder Capacity 50 Liters Gas Cylinder Guard Bar 0 High Pressure Pipe Safety Ring 0 Colors Solid only Metallic & Solid Metallic & Solid
Performance
CocoRico have a 647 cc, 3 cylinder engine with 4 speed manual transmission provides raw power and control for matchless acceleration and performance.
CocoRico roomy interior, powerful air conditioning,independent suspension and responsive steering ensure a comfortable and smooth ride for you.
Sketch:
25
AZU CAR Manufacturers Pvt.Ltd.
Interior
All interiors are given below
26
AZU CAR Manufacturers Pvt.Ltd.
Digital Meter will be available Sooooon…..
27
AZU CAR Manufacturers Pvt.Ltd.
There are different companies doing business in Pakistan.
Cuore:
Suzuki (Mehran)
28
AZU CAR Manufacturers Pvt.Ltd.
Suzuki (Cultus)
29
AZU CAR Manufacturers Pvt.Ltd.
Hyundai (Santro)
Suzuki (Alto)
Competitors Prices:
ADAM MOTORS PRICEREVO 800 CC PETROL PLUS (CNG) Rs. 309,000REVO 800 CC PETROL A/C Rs. 325,000
CHANGAN PRICE
GILGIT 800 CC ( Double Cabin ) Rs. 360,000KALAM EFI 800 CC ( High Roof ) Rs. 399,000
30
AZU CAR Manufacturers Pvt.Ltd.
CHEVROLET PRICE
JOY CNG Rs. 599,000
DAIHATSU PRICE
CUORE CX A/T Rs. 464,000CUORE CX ECO (CNG ) Rs. 474,000
FIAT UNOUNO D/LTD Rs. 664,000
HYUNDAI PRICE
Santro Club-GV CNG Rs. 609,000Santro Club-GV SE - FIFA Special EditionShehzore Pickup H-100 (Deckles) Rs. 629,000Santro “EXEC” Rs. 639,000Shehzore Pickup H-100 Rs. 649,000Santro EXEC GV CNG
SOGO PRICE
SOGO DOUBLE CABIN 800 CC (Without Alloy rim) Rs. 370,000
SOGO DOUBLE CABIN 800 CC (With Alloy rim) Rs. 380,000SOGO FAMILY VAN 800 CC (Without Alloy rim) Rs. 405,000SOGO FAMILY VAN 800 CC (With Alloy rim) Rs. 415,000
SUZUKI PRICE
MEHRAN VX Rs. 315,000MEHRAN LE Rs. 331,000RAVI STD (CNG) Rs. 344,000MEHRAN VX (CNG) Rs. 345,000MEHRAN VXR Rs. 360,000MEHRAN LE (CNG) Rs. 361,000BOLAN STD Rs. 367,000MEHRAN VXR (CNG) Rs. 390,000BOLAN STD (CNG) Rs. 404,000ALTO VX Rs. 419,000BOLAN A/C Rs. 427,000
31
AZU CAR Manufacturers Pvt.Ltd.ALTO VX (CNG) Rs. 454,000BOLAN GL (CNG) Rs. 461,000ALTO VXR Rs. 464,000ALTO VXR (CNG) Rs. 499,000CULTUS VX Rs. 504,000CULTUS VXR Rs. 555,000CULTUS VXR (CNG) Rs. 600,000CULTUS CXL Rs. 604,000
CocoRico (Mini)
32
AZU CAR Manufacturers Pvt.Ltd.
CocoRico (Sports)
33
AZU CAR Manufacturers Pvt.Ltd.Description
Rs
Sales 36000000 39600000 43560000 47916000 52707600Less: C.G.S
12000000 13200000 14520000 15972000 17569200
Gross Profit
24000000 26400000 29040000 31944000 35138400
Less: Operating Expense
Marketing expense
400000 440000 484000 532400 585640
Admin expense
9120000 10032000 11035200 12138720 13352592
Net Income Before Tax
14480000 15928000 17520800 19272880 21200168
Income Tax
1050000 1155000 1270500 1397550 1537305
Net Income After Tax
13430000 14773000 16250300 17875330 19662863
34
AZU CAR Manufacturers Pvt.Ltd.Projected Balance
Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
Assets Current Assets
Cash and Bank
20000000 23500000 26500000 24000000 3300000
Account receivable
3000000 2400000 4200000 1200000 3600000
Total Current Assets
23000000 25900000 30700000 25200000 6900000
Fixed Assets
Machinery and equipment
12000000 12000000 12000000 12000000 12000000
Furniture and Fixtures
1600000 1600000 1600000 1600000 1600000
Office Equipment
270000 270000 270000 270000 270000
Total Fixed Assets
13870000 13870000 13870000 13870000 13870000
Intangible Assets
Pre-Operating Costs
10000000 11000000 12000000 135000000 155000000
Total Assets
46870000 50770000 56570000 174070000 175770000
Liabilities and owners equity
Liabilities: Short term debt
5000000 4000000 3000000 --
Long term debt
100000000 920000000 700000000 650000000 600000000
35
AZU CAR Manufacturers Pvt.Ltd.
Deferred tax
-- -- -- -- --
Total liabilities
100000000 925000000 704000000 653000000 600000000
Equity: Capital 500000000 580000000 620000000 660000000 700000000
Drawing 600000 564960 780905 591658 324670
Total Equity
499400000 579435040 619219095 659408342 699675330
Total Liabilities and Capital
599400000 1504435040 1323219095 1312408342 1299675330
PRICE SETTING
Total car price = (300000 - 350000)
36
AZU CAR Manufacturers Pvt.Ltd.If on leasing then
Interest 50000
Engine:60000
Body:50000
Interior:95000
CNG Kit30000
Stereo System (With LCD)23000
Other Expences17000
Profit 25000
Bibliography
Atlas Honda (Manga Mandi) Suzuki Oriantal Motors (Sahiwal) www.apnigari.com www.google.com www.carsdirect.com
37
AZU CAR Manufacturers Pvt.Ltd. www.theoscarproject.com www.generalmotors.com www.ford.com www.indusmotors.com www.suzuki.com.pk
38