Download - Coca-Cola Presentation
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Rick FrazierRick Frazier VP, Product IntegrityVP, Product Integrity
The Coca-Cola CompanyThe Coca-Cola CompanyOctober 22, 2008October 22, 2008
Food Safety in the 21st Century Marketplace
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Navigating the course from the world’s most recognized to the most respected brand
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The heritage of The Coca-Cola Company was built upon a solid quality & safety foundation
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Several years ago, we took an honest look in the mirror…
● Diversifying Portfolio
● Business Growing Globally
● Demographics Changing Rapidly
● Food Safety Systems Evolving
● Food Recalls Eroding Consumer Confidence
● Regulations Rapidly Changing
● Media Creating Perceived Risks
● “BrandJacking”
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• minimize Risk• grow Revenue; and• enhance Reputation
● Unimpeachable product quality● World-leading environmental care● Cutting-edge scientific analysis● Top-notch regulatory tracking and management● Sustainable management systems and frameworks
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OHSAS 18001
ISO9001
ISO 14001
HACCP
ISO 17025
The Coca-Cola Management System is aligned with internationally recognized standards
Quality
OSH Policy
ManagementSystem StandardPerformance Standard Envir
onmen
t
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We must ANTICIPATE the next emerging threat, and organize our response to meet the challenge
Wayne Gretzky had no rival in his intelligence and reading of the game of hockey, being able to anticipate where the puck was going to be and execute the right move at the right time.
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Global Standards! – one world, one system, one standard
Standard-setting Bodies
Global Operations
Codex
NGOs
Industry associations
FDA
EU
WHOInternationally-recognized registrars
Governments
Academia
Consumers Consumers
Universities
Best Science
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As we navigate the course ahead…
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Thank You!
Rick FrazierRick Frazier VP, Product IntegrityVP, Product Integrity
The Coca-Cola CompanyThe Coca-Cola CompanyOctober 22, 2008October 22, 2008