Track: Salesforce for Marketers
#CNX14
#CNX14
Marketing and Sales United With a Common Goal
Keri Brooke, Product Marketing – salesforce.com
Morgan Kazan, Senior Marketing Manager – DonorsChoose.org
Track: Salesforce for Marketers
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The Future of Marketing is 1:1 Customer Journeys
Service
Apps
Analytics
Sales
Marketing
Community
Track: Salesforce for Marketers
#CNX14
Mobile Interactive
Experiences
Sell to Businesses
Market to Millions of Customers
Support all of Your Customers
B2B & B2C Customer Support
Salesforce 1 Customer Platform
Journey Builder for Connected Customers
Sales & Lead Management
Shared Customer Data
The Only Platform for 1:1 Customer JourneysAcross Sales, Service, and Marketing
Engage Every Customer
Sales & Lead Management
B2B & B2C Customer Support
Automated, Personalized
Journeys
Track: Salesforce for Marketers
#CNX14
#CNX14
Keri BrookeProduct Marketing, salesforce.com
Track: Salesforce for Marketers
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Track: Salesforce for Marketers
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123 billion emails are sent
every hour
How can you be sure they have the best
chance of making it to
the goal line?
Track: Salesforce for Marketers
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Marketing and Sales Uniting In Common Goals
Track: Salesforce for Marketers
#CNX14
Restaurants.com Embraer
MARKETING
PARTNERS
SALES
The Marketing and Sales Mix Varies Between Industries
Track: Salesforce for Marketers
#CNX14
But What Is The Common Goal Between Marketing and Sales
Track: Salesforce for Marketers
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of CMOs say that aligning and integrating
sales and marketing is a top priority for 2014
38%
CMO Council
Track: Salesforce for Marketers
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Content : Click Through Rates : Leads Qualified Leads : Opportunities : Close Rates
Track: Salesforce for Marketers
#CNX14
Bridging The Gap With One Continuous Process
Content
Click Through Rates
Leads
Qualified Leads
Opportunities
Close Rates
Track: Salesforce for Marketers
#CNX14
Alignment
Math marketing / Sirius Decisions / MarketingProfs
Funnel Management
24% faster three-year revenue growth
36% higher customer retention rates
60% increase in follow-up within 24hrs
67% improvement in close rates
Track: Salesforce for Marketers
#CNX14
Bridging The Gap Makes Marketing More Successful
Funnel Analysis
Compelling Content
Understand Customers
MarketOpportunities
UnderstandPartners
UnderstandCompetitors
Joint Planning
?
Track: Salesforce for Marketers
#CNX14
Getting It Right
Blast
Profile Personal Behavior Interaction
0%
3%
4%
Engagement
2%
1%
1.1%CONVERSION RATE
2.8%CONVERSION RATE
3.9%CONVERSION RATE
5%
Track: Salesforce for Marketers
#CNX14
Funnel Analysis Drives ROI
Tracking customers back to digital programs
Sales can understand what is driving pipe
Real time updates to programs
Track: Salesforce for Marketers
#CNX14
Understanding customers = better content
Content can be driven by:
Customer stories
Support and service information
Orders
Pipe
Track: Salesforce for Marketers
#CNX14
Know The Customer
What is the order history
What is the case history
Driving Customer marketing
Track: Salesforce for Marketers
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Opportunity Marketing
Customer stories
Previous orders
What makes up the pipe
Support information
Competitive advantages
Track: Salesforce for Marketers
#CNX14
Connecting To Your Customers Through Partners
Understanding the partner landscape
Driving pipeline
Creating communities
Track: Salesforce for Marketers
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Making Planning Valuable
Collaborative planning
Full cost and revenue analysis
360 view of campaigns
Track: Salesforce for Marketers
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Track: Salesforce for Marketers
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Morgan KazanSenior Marketing Manager for DonorsChoose.org
Track: Salesforce for Marketers
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Two Applications, One Business Process
Track: Salesforce for Marketers
#CNX14
Track: Salesforce for Marketers
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
#CNX14
$50StarbucksGift Card
Track: Salesforce for Marketers
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Track: Salesforce for Marketers
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Questions?
Track: Salesforce for Marketers
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CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
Track: Salesforce for Marketers
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