Transcript
Page 1: Cloud + Apps = Marketing Success

Cloud + Apps = Marketingerfolg3.12.13, Grand Hotel Dolder

Executive Circle Summit

Christof Zogg, Director Developer & Platform Group

Page 2: Cloud + Apps = Marketing Success

About CIOs

Typical Enterprise Infrastructure My Infrastructure

Page 3: Cloud + Apps = Marketing Success

About CMOs

Organization Source: Gartner

IT

56%

Page 4: Cloud + Apps = Marketing Success

Agenda

Agenda

Case Study 5’

Cloud Computing 15’

Apps 10’

Page 5: Cloud + Apps = Marketing Success

Executive Circle Summit

App Marketing Case Study

Chapter 1/3

Page 6: Cloud + Apps = Marketing Success

Recently, in Burgdorf

Page 7: Cloud + Apps = Marketing Success

Marketing App Case Study

Page 8: Cloud + Apps = Marketing Success

Marketing App Case Study

70k Downloads x

CHF 0.50 für den

Schwingsport.

Page 9: Cloud + Apps = Marketing Success

Success Formula

Cloud AppsMarketing

Success

Page 10: Cloud + Apps = Marketing Success

Executive Circle Summit

Cloud Computing

Chapter 2/3

Page 13: Cloud + Apps = Marketing Success

Dublin: the final frontier

Page 14: Cloud + Apps = Marketing Success

1. Security

Page 15: Cloud + Apps = Marketing Success

2. Reliability

Page 16: Cloud + Apps = Marketing Success

3. Cost Efficiency

Page 17: Cloud + Apps = Marketing Success

Workload Agility

On and Offe.g. Week end closing of finance department

t

Co

mp

ute

Inactivity

Period

Growing faste.g. The new Facebook or M&A activity

Unpredictable Burstinge.g. News site in case of top story such as Fukushima

Predictable Burstinge.g. Big sports event such as World Cup or Xmas Sales

Save 20-30%

Page 18: Cloud + Apps = Marketing Success

Cloud Power On Demand

Page 19: Cloud + Apps = Marketing Success

Mobile Services

Cloud Computing

Page 20: Cloud + Apps = Marketing Success

Windows Azure Mobile Service

“Wer hät’s

ghosted?”

Page 21: Cloud + Apps = Marketing Success

Load Testing

Cloud Computing

Page 22: Cloud + Apps = Marketing Success

Load Testing

Webservice

Results

database

Load Test

Web

Service

Page 23: Cloud + Apps = Marketing Success

Load Test Analysis

Page 24: Cloud + Apps = Marketing Success

Recommendations

Use Cloud…

to host and test…

… with or without IT

support

Embrace the Cloud…

… and regain

technology

leadership

Page 25: Cloud + Apps = Marketing Success

Executive Circle Summit

Apps

Chapter 3/3

Page 26: Cloud + Apps = Marketing Success

50 Billion Downloads

2.5.2012

1 billion downloads

16.5.2013

50 billion downloads

9.5.2007

Page 27: Cloud + Apps = Marketing Success

Apps From Heaven

Page 28: Cloud + Apps = Marketing Success

Hype With A Price Tag

0.52

5.2

8.7

15

25

37

0

10

20

30

40

2008 2009 2010 2011 2012 2013 2014

App Store Revenues in [$M]

Page 29: Cloud + Apps = Marketing Success

Success Is a Challenge

Apps

Page 30: Cloud + Apps = Marketing Success

Success for Publishers Is a Challenge

http://www.stardustspm.com

Download me!

App

Page 31: Cloud + Apps = Marketing Success

In Terms of Donwloads & Revenue

80% don’t generate enough

for standalone business

68% less than $5’000.- with

top app

59% apps don’t reach break

even

Im an App Developer!

Page 32: Cloud + Apps = Marketing Success

Enterprise Apps

Apps

Page 33: Cloud + Apps = Marketing Success

Enterprise Apps (side-loaded)

Enterprise Store

Public App

Line of Business App

Page 34: Cloud + Apps = Marketing Success

Enterprise

Intranet

Enterprise Apportunity

Enterprise

Resource

Planning

Product

Portfolio

Business

Dashboard

Time

Recording

Enterprise

Intranet

Organi-

gramm

E-Learning

Holiday

Booking

Page 35: Cloud + Apps = Marketing Success

e.g. Customer Service App

Page 36: Cloud + Apps = Marketing Success

… And Not Even At 27’

202cm

Page 37: Cloud + Apps = Marketing Success

Embedded Apps

Apps

Page 38: Cloud + Apps = Marketing Success

Device Sales per Year

Phones

BillionsIDC, Consumer Electronics Association

PCs/Tablets

100’s MillionsIDC, Gartner

Embedded devices

10’s BillionsVDC market reach, IDC

Page 39: Cloud + Apps = Marketing Success

Embedded Systems Everywhere

Page 40: Cloud + Apps = Marketing Success

Unified Development Platform

CLOUD SERVICES

Page 41: Cloud + Apps = Marketing Success

Recommendations

Think beyond

store apps…

… and on devices

smaller than 11’’.

Fight for an app

platform that is

enterprise ready!

Page 42: Cloud + Apps = Marketing Success

Thank You for Your Attention!

Christof ZoggDirector Developer & Platform Group

[email protected]

Mobile: +41 (0)78 844 60 81

Fixnet: +41 (0)43 456 60 81

Twitter: Microstof

Microsoft Schweiz

Richtistrasse 3

CH-8304 Wallisellen

Page 43: Cloud + Apps = Marketing Success

Top Related