**** 2013
Color Code ---> Critical Important Goal Holiday
ME000 Gross Rev A
v
Member
Services
N
o
V
G
T
o
1st
Time
1
s
1st Cls % 2nd
Time
2
n
2nd Cls % V
G
V
G
V
G
Prospects T
o
Total Cls % Total Mem Active Mem
Dec-12 $137,831.87 876 234 17.5 % 213 20.7 % 447 19.0 % 1159 1013
Q1 Jan $80,881.22 981 325 23.38% 251 21.1% 580 22.24% 1250 1092
Q1 Feb $99,757.95 905 323 17.03% 188 9.6% 515 14.17% 1269 1123
Q1 Mar $85,420.18 974 296 17.91% 214 14.0% 511 16.24% 1317 1160
Q2 Apr $83,753.58 1,061 216 18.10% 176 13.6% 393 16.00% 1331 1145
Q2 May $108,427.14 1,044 266 14.30% 182 11.5% 448 13.20% 1337 1164
Q2 June $91,094.12 991 241 14.50% 181 10.5% 422 12.80% 1357 1196
Q3 July $88,506.96 1,099 235 17.00% 221 9.5% 456 13.40% 1365 1224
Q3 Aug $95,653.93 1,257 251 24.30% 212 26.9% 466 25.30% 1440 1315
Q3 Sept $97,688.83 1,294 252 26.60% 161 26.7% 413 26.60% 1507 1357
Q4 Oct $108,511.39 1,428 280 29.60% 162 19.1% 442 25.80% 1557 1451
Q4 Nov $100,668.74 1,317 197 33.50% 148 20.9% 349 28.10% 1623 1445
Q4 Dec $161,473.84 1,238 220 30.50% 156 28.2% 377 29.40% 1659 1572
Year AVG $100,153.16 1,132 259 22.23% 188 18% 448 20.27% 1,418 1,270
****, Over 12 months: * 52% increase Member Dues from January to December 2013 * 44% increase in Active Members from January to December 2013 * 32% increase in Adj. Gross rev. growth (Gross minus skewed GC Rev) from January to December (Continuous decrease in prospect revenue drove down adj. gross rev. %, but was needed) * 35% avg increase in Member Bookings/Services from January to December 2013 (Dec & Nov had about 3-4 days of closures with bad weather and holidays so Dec had 26% while, October, no closed days or holidays, had a 45% increase in member services) * With a skyrocketing cost of living and non proportionate compensation for employees, due to the boom which is the city's primary industry.
© William Shonk 2015, unauthorized use and possession is prohibited.
876
981 905
974 1,061 1,044
991 1,099
1,257 1,294
1,428
1,317 1,238
447
580 515 511
393 448 422 456 466
413 442
349 377
300 400 500 600 700 800 900
1,000 1,100 1,200 1,300 1,400 1,500
Dec-12 Q1 Jan Q1 Feb Q1 Mar Q2 Apr Q2 May Q2 June Q3 July Q3 Aug Q3 Sept Q4 Oct Q4 Nov Q4 Dec
Bookings by Member vs Prospect Member Services
Prospects
1159
1250 1269
1317 1331 1337 1357 1365
1440
1507 1557
1623 1659
1013
1092 1123
1160 1145 1164 1196
1224
1315 1357
1451 1445
1572
1000 1050 1100 1150 1200 1250 1300 1350 1400 1450 1500 1550 1600 1650 1700
Dec-12 Q1 Jan Q1 Feb Q1 Mar Q2 Apr Q2 May Q2 June Q3 July Q3 Aug Q3 Sept Q4 Oct Q4 Nov Q4 Dec
Total members vs Active Members Total Mem
Active Mem
© William Shonk 2015, unauthorized use and possession is prohibited.
Mem Dues D
u
A
u
V
G
G
i
Gift
Card
Avg
$
Retail
Rev
Adj Gross rev Inactive Mem % Upgrades % Facials Avg $ retail / facial
49,063$ 63,165$ 71$ 1,102$ $82,167 13% 3%
49,940$ 8,197$ 85$ 1,683$ $80,881 13% 5% 55 30.60$
54,616$ 20,643$ 75$ 1,276$ $85,899 12% 5% 69 18.49$
56,048$ 7,721$ 73$ 2,154$ $85,420 12% 7% 69 31.21$
56,222$ 7,011$ 72$ 1,991$ $83,754 14% 7% 162 12.29$
57,758$ 28,163$ 70$ 2,358$ $87,049 13% 10% 121 19.49$
59,538$ 11,344$ 77$ 2,479$ $86,535 12% 9% 136 18.23$
61,314$ 7,046$ 72 1,808$ $88,507 10% 8% 99 18.26$
62,928$ 5,970$ 71 1,996$ $95,654 9% 10% 86 23.21$
65,582$ 4,936$ 74 1,810$ $97,689 10% 12% 92 19.67$
72,464$ 7,105$ 75 1,972$ $108,511 7% 10% 135 14.61$
69,711$ 6,290$ 68 2,073$ $100,669 11% 11% 90 23.03$
76,165$ 61,764 74 1,631$ $106,494 5% 10% 78 20.91$
$61,857 6,784$ $74 $1,936 # $92,255.15 11% 9% $99 $20.83
***
Adj Gross Member Dues Active Mem Mem bookingscont'd Oct
0.316675537 0.525130156 0.43956044 0.262621 0.456399796
$106,494.32 76,165$ 1572 1238 1428
Mem base v Mem Serve
=
0.113717491
© William Shonk 2015, unauthorized use and possession is prohibited.
$49,063 $49,940
$54,616 $56,048 $56,222 $57,758 $59,538 $61,314
$62,928 $65,582 $72,464
$69,711
$76,165 $82,167
$80,881
$85,899 $85,420 $83,754 $87,049 $86,535
$88,507
$95,654 $97,689
$108,511
$100,669
$106,494
$45,000
$55,000
$65,000
$75,000
$85,000
$95,000
$105,000
$115,000
Dec-12 Q1 Jan Q1 Feb Q1 Mar Q2 Apr Q2 May Q2 June Q3 July Q3 Aug Q3 Sept Q4 Oct Q4 Nov Q4 Dec
Mem dues vs Adj Gross Rev Mem Dues Adj Gross rev
$30.60 $18.49
$31.21
$12.29
$19.49 $18.23 $18.26 $23.21 $19.67
$14.61 $23.03 $20.91
55 69 69
162
121 136
99 86 92
135
90 78
$-
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
$200.00
Q1 Jan Q1 Feb Q1 Mar Q2 Apr Q2 May Q2 June Q3 July Q3 Aug Q3 Sept Q4 Oct Q4 Nov Q4 Dec
Facial Quantity vs Retail $ Amount
Facials
Avg $ retail / facial
© William Shonk 2015, unauthorized use and possession is prohibited.
