Download - CIPR Social Media Conference - Tom Standage
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SHARETHISLIVESOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
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SHARE THIS LIVESOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA: A HISTORICAL PERSPECTIVEFROM THE ROMANS TO THE INTERNET
TOM STANDAGE@tomstandage
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What is social media?
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“Media we get from other people, exchanged along social connections,
creating a distributed discussion or community”
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Social-media environmentshave existed for centuries
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MEPL
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“I sent you on March 24tha copy of Balbus’ letterto me and of Caesar’sletter to him”— Cicero
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“You say my letter has been widely published: well, I don't care. Indeed,
I myself allowed several people to take a copy of it” — Cicero
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RGM Köln
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“After this letter has been read to you, see that it is also read in the
church of the Laodiceans andthat you in turn read the letterfrom Laodicea.”— Paul, Colossians
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Wikimedia
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“Hardly 14 days had passed when these propositions were known throughout Germany and within
four weeks almost all of Christendom was familiar
with them.”— Friedrich Myconius
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“They are printed and circulated far beyond my expectation.”
— Martin Luther
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MEPL, London Lib
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“The Coffeehouses particularly are very commodious for a free
Conversation, and for reading…all manner of printed News…
and other Prints that come out Weekly or casually.”
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“[The coffeehouse] admits of no distinction of persons,
but gentleman, mechanic, lord and scoundrel mix, and are allof a piece.” — Samuel Butler, 1668
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Beinecke RBML/Yale/Flickr
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So what happened to old social media?
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MEPL
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But now social media is back— thanks to the Internet
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“New”media
“Old”media
2000
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“Really old”media
“New”media
“Old”media
2000183360BC
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Ancient social-media systems hold lessons for us today
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1. Is social media merely a dangerous distraction
that wastes time?
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Social networking
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Social notworking
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“Why doth solid and serious learning decline, and few or none
follow it now in the university?Because of coffee-
houses, where they spend all their time.”
— Anthony Wood, Oxford, 1670s
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“Hours are spent in talking, and less profitable reading of
newspapers…scholars are so greedy after news that they neglect all for
it…” — Cambridge don, 1670s
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“Great enemies to diligence and industry…the ruin of many serious and hopeful young gentlemen and
tradesmen…”— pamphlet, 1673
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Enemies of diligence and industry? No, crucibles of innovation!
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2. What is the role of social media in revolutions?
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“Fromthe rapid spread of the theses, I gather what the greater part of the
nation thinks of indulgences.” —Martin Luther
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Social media does not cause revolutions but helps them along
by synchronising opinion and acting as an “accelerant”
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3. Is social media a fad?
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“Really old”media
“New”media
“Old”media
183360BC 2000
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Social media is not a fad. The mass-media era
was a historical anomaly
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Modern social-media users are heirs to a centuries-long tradition
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Blogs = pamphletsMicroblogs = coffeehouses
Tumblr/Pinterest = commonplace books
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SHARE THIS LIVESOCIAL MEDIA CONFERENCE 2013
#CIPRSM
SOCIAL MEDIA: A HISTORICAL PERSPECTIVEFROM THE ROMANS TO THE INTERNET
TOM STANDAGE@tomstandage