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Social Media CIPD Workshop
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2
Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
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Blog
@PhilOakleyfrom
@OutserveWeb
#CIPD #socialmedia
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Social Media should be
•Goal Oriented
•Trackable
•Integrated
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2012 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
85%
69%55%55%58%
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Search#CIPD
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CIPD Groups
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Posting Tools
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•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
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Metrics=
Analytics
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Superhuman Strengths
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60% of companies will
monitor employee social
media use by 2015
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Social Media Tracking
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Sentiment Analysis
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Integration
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Social CRM Tools
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CRM and HR
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Social Media should be
•Goal Oriented
•Trackable
•Integrated
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7 tips for
Invest in your profile Recommend/Endorse People Ask for Recommendations Join Groups (CIPD/UKITA) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley
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7 tips for
Use a Twitter Client (Hootsuite) Use Twitter Search Follow People Engage Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
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7 tips for
Don't add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog
posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
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