Transcript
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David Pemsel, Deputy Chief ExecutiveGuardian News & Media

PC

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Our digital journeyConversations began in coffee houses in the 18th century

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72% 65% 63% 59% 44% 2581%

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72% 65% 63% 59% 44% 2581%

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72% 65% 63% 59% 44% 2581%

1996 1999 2010

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72% 65% 63% 59% 44% 2581%

2010

And now…

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81% trust

rating

Source: Ofcom 2013

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Global audience of 100m unique browsers

26.5m

from US

5m from AU

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40% access Guardian content from mobile devices

Source: comscore Multi-platform report, Feb 2014 data

…and our mobile audience is the most engaged of all newsbrand users

5.2 minutes per visit

3.5Minutes:

news brand

average

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72% 65% 63% 59% 44% 2581%

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From anonymous to known

ARPU POTENTIAL £maxAnonymous

Known

Known Member

Direct Revenue

Indirect Revenue

• Sales & Subs

• Advertising

Registration to known

Opt-in to member

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Progressives: Curious Connected Consumers

“I buy new products

before most of my

friends”

14.5 million UK

Progressives

Source: TGI Q1 2014

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72% 65% 63% 59% 44% 2581%

Great expectations – the post recession consumer

Brands

New moremindful consumer

Transparent Omnichannel

Storytellers

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Anticipating and responding tochallenges is in GNM’s DNA

Brands

Progressives

OpenIdeas

Transparent Omnichannel Storytellers

Curious Connected Consumers

OpenJournalism

OpenInnovation

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Time spent

Interaction

Attitudes

Measurable multi-platform behaviours

Trust, Authority,Influence

The whole picture: Engagement

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Data at the heart of engagement

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Audiences Not Platforms

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72% 65% 63% 59% 44% 2581%

8 quarters ofconsecutive adrevenue growth

50% digitalad revenuecontribution

+20% year on year growth in digital revenues

+6% net revenue growth

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72% 65% 63% 59% 44% 2581%

Open journalism gives a more complete picture. And we do it because, if we don’t open ourselves, people will simply do it elsewhere.

Why compete when you can collaborate? It’s better commercially.

Alan Rusbridger


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