INBOUND15
Measuring PR in the 21st
Century
What actually works, what you should stop doing immediately
Christopher S. PennVice President, Marketing Technology, SHIFT Communications
INBOUND15
WhereCanIGetTheSlides.com100% Discount Code: inbound15
The Problem: Measuring the Top of the Funnel
Past Ineffective Solutions
What You Can Do Today
INBOUND15
The Problem
INBOUND15
The ProblemAudience
Prospects
MQLs
SQLs
Sales Opps
Closed Won Deals
Customers
INBOUND15
The purpose of PR
INBOUND15
2 Past Attempts at Solutions
INBOUND15
Not Trying
INBOUND15
Ad Value Equivalence
INBOUND15
Making $#!& Up
INBOUND15
3 What Can You Do Today?
INBOUND15
Top Of Funnel
INBOUND15
Middle Of Funnel
INBOUND15
Bottom Of Funnel
INBOUND15
4 Beyond the PR Funnel
INBOUND15
Benchmarking
INBOUND15
Attribution Analysis
INBOUND15
Marketing Automation
INBOUND15
The Power Move
INBOUND15
WhereCanIGetTheSlides.com100% Discount Code: inbound15
INBOUND15
5 Discussion / Q&A
INBOUND15
Christopher Penn
@[email protected]