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Christopher BushnellPresident
ICIS Conference – June 10, 2015Brno, Czech Republic
ICIS Communications Plan
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Resolution 2014-02: Objectives
Raise the awareness of ICIS in order to grow the organization
Raise the stature of ICIS in order to position it to better influence the construction industry
Share information among ICIS members to increase member value
© ICIS
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Target Audiences
© ICIS
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Target Audiences
Existing members Potential members Construction organizations Standards setting organizations
© ICIS
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© ICIS
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© ICIS
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© ICIS
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New ICIS Website – Phase 1
© ICIS
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ICIS Website Objectives
Modern website design Convey the value of ICIS Members-only resources
© ICIS
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Modern Website Design
Drupal content management system Open source Allows non-programmers to update certain content
Modules allow easy format changes Built-in search function Social media friendly Search engine optimized Responsive design means automatically adapts to mobile
devices
© ICIS
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Convey the Value of ICIS by its Activities
Dedicated area explains membership ICIS activities clearly visible
Surveys, papers, reports Presentations
© ICIS
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Convey the Value of ICIS by its Members
Each member has a feature page Need to review and comment Need current logo Need list of active ICIS members in each firm
Encourage more participation It is up to each member to keep the content current!
Send corrections and updates to Secretary
© ICIS
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Members-only Resources
Secure login Eliminate need for Chapoo Public visibility vs. member access
© ICIS
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Members-only Resources
Publications Surveys Papers Reports Presentations Videos
Administrative Resources Administrative Guide Statutes Resolutions Board meeting minutes Delegate Assembly meeting minutes
© ICIS
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New ICIS Website – Phase 2
© ICIS
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New ICIS Website – Phase 2
Project area E-commerce (shopping cart)
Register for conferences Pay membership dues Buy ICIS publications
Blog (news) Additional resources
© ICIS
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Next Steps
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Next Steps: Communication Priorities
Determine priorities for how ICIS wants to reach target audiences and how often
Fund those efforts Evaluate effectiveness of efforts Report effectiveness back to Delegates
© ICIS
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Next Steps: Branding
Publication format See separate presentation
Name change Evaluate whether to change the name of the
organization due to current events
© ICIS
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Next Steps: Name Change
Important terms International Construction Information
Possible terms Society Association Alliance Coalition Cooperative Federation League Organization Academy
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Questions?